Mobile Learning in Telefónica<br />
Índice<br />WhatismLearning<br />WhyisitimportantforTelefonica<br />Whatisbeing done for: Employeesfamilies and providers<...
Whatis Mobile Learning<br />Any sort of learning that happens when the learner is not at a fixed, predetermined location, ...
Whyis Mobile LearningimportantforTelefonica<br />Internally<br /><ul><li>Useful Tool  to help implementing BRAVO strategy.
Efficient, scalable, and consistent training through all the organization: Synergies in common platform, courseware (emplo...
Ability to track standardized knowledge (Product and Services, Processes).
Help with compliance and regulatory issues.
Promote Telefónica as Online Company.</li></ul>Externally <br /><ul><li>Driving the development of new services, applicati...
Loyalty of eLearning clients provides recurring revenues. </li></ul>	(US best practice Skillsoft has a 85% annual backlog ...
Mobile LearningMeansdifferentthingsfordifferentpeople in Telefonica<br />R&D<br />SOCIETY<br />EMPLOYEES<br />VALUE CHAIN<...
Employees<br />Employees<br />Since 2002:  Common platform for 150.000 employees a+<br />For training in compliance, busin...
Providers and Subcontractors<br />The "synergy model" that replicates virtual learning environments to third parties, shar...
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Analysis of the m-learning practices in Telefónica regarding its different stakeholders: Employees and Families, Customers and Society (By Carolina Jeux)

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Analysis of the m-learning practices in Telefónica regarding its different stakeholders: Employees and Families, Customers and Society (By Carolina Jeux)

  1. 1. Mobile Learning in Telefónica<br />
  2. 2. Índice<br />WhatismLearning<br />WhyisitimportantforTelefonica<br />Whatisbeing done for: Employeesfamilies and providers<br />Whatisbeing done for: Customers<br />Whatisbeing done forSociety<br />
  3. 3. Whatis Mobile Learning<br />Any sort of learning that happens when the learner is not at a fixed, predetermined location, or learning that happens when the learner takes advantage of the learning opportunities offered by mobile technologies Wikipedia<br />
  4. 4. Whyis Mobile LearningimportantforTelefonica<br />Internally<br /><ul><li>Useful Tool to help implementing BRAVO strategy.
  5. 5. Efficient, scalable, and consistent training through all the organization: Synergies in common platform, courseware (employees, sales channels, subcontractors…).
  6. 6. Ability to track standardized knowledge (Product and Services, Processes).
  7. 7. Help with compliance and regulatory issues.
  8. 8. Promote Telefónica as Online Company.</li></ul>Externally <br /><ul><li>Driving the development of new services, applications and new</li></ul> businesses.<br /><ul><li>Telefónica as strategic partner of Public Administration to narrow the </li></ul> digital divide (training of civil servants and citizenship in ICT).<br /><ul><li>Telefónica as strategic partner of Government and agents in the transformation of the Education (Escuela 2.0: with devices, connectivity, content and teachers training).
  9. 9. Loyalty of eLearning clients provides recurring revenues. </li></ul> (US best practice Skillsoft has a 85% annual backlog 315M$)<br />
  10. 10. Mobile LearningMeansdifferentthingsfordifferentpeople in Telefonica<br />R&D<br />SOCIETY<br />EMPLOYEES<br />VALUE CHAIN<br />CLIENTS<br />Sales Channels<br />Endusers<br />Families<br />Subcontractors<br />SOHOS<br />SMEs<br />Corporations<br />Call centers<br />Governments<br />Universities<br />
  11. 11. Employees<br />Employees<br />Since 2002: Common platform for 150.000 employees a+<br />For training in compliance, business, technology, processes. <br />Over 1,5M hours of online training /year<br />4000 hours/courseware available.<br />Content and platform available in 4 languages<br />Many Examples: <br />Mobile content in products and services, languages<br />Simulators<br />Motivations process through SMS<br />Mp4 content for pre and post sessions…<br />Authoring tool (teachme) that implement content for Mobile phones<br />Problems in the implementation of mlearning content through cell phones: variety of devices/OS/screen size<br />high level of development cost <br />TREND: from a common Learning Management System to a Personal Learning Environment<br />UNIVERSITAS TELEFONICA<br />Corporate university for 3.000 managers in the World<br />Pre and post learning through mobile learning<br />
  12. 12. Providers and Subcontractors<br />The "synergy model" that replicates virtual learning environments to third parties, sharing content, best practices, platforms makes training very affordable<br />ESTELA<br />Escuela<br />Técnica de LATAM<br />30.000 Users<br />Qualification y certification professional competencies of Telefonica partners <br /><ul><li>Competency Evaluation and gap analysis.
  13. 13. Mobile learning path based on these gaps.
  14. 14. Evaluation system based on knowledge and performance
  15. 15. Certification</li></ul>Virtual online environment for external personnel of Telefónica LATAM: 20.000 students<br />Content catalogue in skills, ICT, products<br />Synergy model, providing access to training<br />iCampus<br />DESCRIPTION<br />Online Training in products and services in of all the sales channels of Telefonica<br />Compliance,New products., Sales skills<br />Simulatores comparing competitors products<br />Indirect <br />channel<br />España<br />
  16. 16. Clients: Education<br />This project, based on the "Escuela 2.0" concept promoted in different governments, aims to help the teachers include the use of mobile learning applications in their training program, based on their pedagogical contribution in the different subjects of the K-12 curriculum.<br />1500 teachers trained in the collaborative environment.<br />91% recommends this experience to other teachers <br />Didactic ICT<br />DESCRIPTION<br />University of Alcala<br />Alcalingua: Spanish courses for kids and Teenagers<br />Spanish University<br />Moodle personalization for Mobile and internet access.<br />Content and video access through Mobile.<br />Dynamic adaptation of the platform and content depending on the size of the device.<br />DESCRIPTION<br />
  17. 17. Clients: Corporations and SMEs<br />50% on training of 60.000 postmen is done through new technologies.<br />PDA, computers, Social learning for cultural change programs.<br />Correos has become a digital company, and its employees must engage in this change<br />Correos<br />DESCRIPTION<br />Training course on smartphonesin Health and safety for the taxi drivers association.<br />Taxis association<br />DESCRIPTION<br />Skills courses in the 3G World congress <br />Courses development forsmartphone, Ipad, iPhone, netbook, Imagenio… <br />DESCRIPTION<br /><ul><li>Learningenvironmentwith more than 600 courses</li></ul>forSMEs in ICT, skills, management, <br />Flat feemodel 12€/month<br />Aplicateca:<br />Aula profesional<br />
  18. 18. clients: end users <br />End user market<br />Mstore: Online store with access to mobile educational content (edutainment, languages, maths, etc…)<br />Aula365: K-12 tutoring support environment based on a social learning model, multimedia content <br />
  19. 19. R&D: EducaMóvil: Game-basedLearningon Mobile Platforms<br />Offereducationalcontentcomplementarytothe oficial classroomcurriculum<br />Applicationsforfeaturephones (lowend) so thatcontents are accessibletostudentsfromdifferent socio-economicstrata (noteveryone has accesstoansmartphone)<br />Twomaincomponents: PC Tool and CellPhoneLearningSystem<br />PC Tool:Teacherscreateeducationalcontent (interactivelessons and quizzes, bylevel&complexity) asidefromthegame<br />CellPhoneLearningSystem: Gameiscomplementedwithlessons and quizzescreatedbyteachers (worksforany “adapted” game)<br />Thearea of a circumferenceiscomputedbymultiplying PI bythesquaredradius:<br /> A = PI * 5 * 5= 25 * PI = 78.5<br />GAME<br />QUIZZ<br />LESSON<br />
  20. 20. SOCIETY: Fundación Telefonica<br />Mission: Provide a service to society in order to innovate in education using ICT. Promoting their use in classrooms with the purpose of accelerating their educational use in the teaching and learning process, contributing to increasing educational quality and promoting equal opportunities.<br />Case of Fundación Telefónica in Colombia.<br />

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