I AM THAT GIRL IS A generation of women, and the men who support them, dedicated to redeﬁning our societyʼs narrow deﬁnition of beauty and reminding women that we are, in fact, all on the same team. www.iamthatgirl.comIATG SUPPORTERS Beauty is... Conscious Contribution Beauty is... Leadership Beauty is... Intelligence Elizabeth Gore Kristen Bell Jason Mraz Jason Goldberg Beauty is... Pursuing your Passion Jessica Biel United Nations Foundation Katalyst Films Actress/Activist Musician, Activist Executive Director Actress/Activist Global Partnerships Beauty is... Collaboration TV/Film Producer Nothing But Nets, Girl Up Susie Castillo Nzinga Blake Blake Mycoskie Bryce Dallas Howard Jason, Laren, Bobby Ruth Riley Scott Harrison Jessica Jackley Jess Weiner KIVA Author, Host, Current TV TOMS Shoes Actress, Writer, Invisible Children WNBA Charity Water DOVE Self-Esteem Former Miss USA Wirter, Host, Activist Founder Producer Founders/Filmmakers Record Breaking Founder Founder International Player Ambassador Founder of Talk to Jess
ELLEN K CHIEF EXECUTIVEOFFICER a branded entertainment company focused on uniting Generation Y females to take a bold stand against sensationalism. The UnYtedʼs vision will be achieved by way of a soft power movement created through positive entertainment alternatives, education about sensationalismʼs negative impact, and celebrity endorsements, all resulting in long- lasting social effects for future generations of women.
for gen Yers
ABOUTPHILOSOPHY & VALUESEveryone associated with i am that girl believes in and models theprinciples and concepts we teach; we walk our talk. Proﬁtability is, ofcourse, vital if we are to grow, but our most important purpose isaltruistic.TRAININGAt the heart of BELLISM is a two-day workshop “BELLISM...abeauty revolution” conducted by trained facilitators. In arelaxed and entertaining setting, gen Y women learn to thinkand behave in ways that will expand the deﬁnition of “beauty”to include not just what’s on the surface, but all the goodthings underneath.
www.iamthatgirlws.com WEB PLATFORM -- online brochure -- enroll -- download content SOCIAL MARKETING CAMPAIGN
a b e a u t y r e v o l u t i o n 1 Nine Workshop Pilot Phase 2 Formalize & Regional Set-up 3 Two Year Exposure
Nine Workshop Pilot Phasea beauty revolution two day workshopN O W E N R O L L I N G LOCATION The Balboa Bay Club & Resort Newport Beach California Ages 12-14 DETAILS 20 participants per workshop Friday 3:00pm - 7:00pm Saturday 9:00am - 2:00pm Food & Snacks will be provided Pilot Price: $150 per participant Receive: (Certiﬁcate of completion) (Journal) MORE INFO www.iamthatgirlws.com
Formalize & Regional Set-upa beauty revolution two day workshop MATERIALS EDUTAINMENT FACILITATOR TARGET REGIONS PRESENTATION OBJECTIVES LOCATION OF EVENTS RESULTS TRAIN FACILITATORS CURRICULUM
Two Year Exposurea beauty revolution two day workshop National Global WEST SOUTH Canada Seattle WA. Texas Spain Sacramento CA. Italy France Malibu CA. Orange County CA. EAST Chicago New York North Carolina Miami
Two Year Exposurea beauty revolution two day workshop