Participatory Culture - A Crash Course

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    18 Favorites

    Participatory Culture - A Crash Course - Presentation Transcript

    1. PARTICIPATORY CULTURE - A CRASH COURSE
    2. Christia n Schwa rz Laus ten 88 J uggling since 19 Blogged since 2004 Former knowledge Co-founder director and partner
    3. HELPING OUR CLIENTS NAVIGATE DIGITAL TECHNOLOGIES AND NEW MEDIA
    4. METAPHORS TO REALISE “The challenge facing modern managers is to become accomplished in the art of using metaphor to find new ways of seeing, understanding, and shaping their actions.” - Gareth Morgan
    5. CONTROL UNIFORMITY OBSERVATION MONOLOGUE INFORMATION HIERARCHY
    6. ONE SIZE FITS ALL ”Any customer can have car ”Any customer can have the car painted any colour that he wants painted any colour that he wants as long as it’s black.” it’s black.” as long as - Henry Ford - Henry Ford
    7. MASS COMMUNICATION
    8. FLEXIBILITY OPENNESS PARTICIPATION DIALOGUE DIVERSITY INTERACTION
    9. FROM STANDARDIZATION TO CUSTOMIZATION
    10. FROM TRANSACTION TO CONTINUAL EXCHANGE
    11. FROM AUDIENCES TO PARTICIPANTS
    12. FROM MESSAGE TO DIALOGUE
    13. FROM INFLUENCE TO RELATIONSHIP
    14. “Consumers are beginning in a very real sense to own our brands and participate in their creation… We need to learn to begin to let go.” - A. G. Lafley, CEO and Chairman of P&G
    15. WHY NOW?
    16. Crucial social platforms
    17. Blogging Micro Social Blogging Networking RSS Chat Rooms Crucial social platforms Widgets Map services Photo- sharing Podcasts Video- sharing
    18. HELP YOUR CUSTOMERS PARTICIPATE & CO-CREATE
    19. “Metaphors may create realities for us, especially social relations. A metaphor may thus be the guide for future actions.” - George Lakoff & Mark Johnson
    20. HOWEVER... ”Any customer can have car painted any colour that he wants as long as “People who speak in metaphors should shampoo my crotch.” it’s black.” - Jack Nicholson - Henry Ford
    21. THANKS! mail: christian@seismonaut.com twitter: @unwiredchris web: www.seismonaut.com

    + Christian Schwarz LaustenChristian Schwarz Lausten, 6 months ago

    custom

    1515 views, 18 favs, 12 embeds more stats

    From cathedral to bazaar.
    From observation to parti more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1515
      • 1403 on SlideShare
      • 112 from embeds
    • Comments 0
    • Favorites 18
    • Downloads 155
    Most viewed embeds
    • 44 views on http://unwired.blogs.com
    • 25 views on http://seismonaut.dk
    • 14 views on http://daniseuba.wordpress.com
    • 10 views on http://nakedtokyo.typepad.com
    • 7 views on http://valoriprimilab.blogspot.com

    more

    All embeds
    • 44 views on http://unwired.blogs.com
    • 25 views on http://seismonaut.dk
    • 14 views on http://daniseuba.wordpress.com
    • 10 views on http://nakedtokyo.typepad.com
    • 7 views on http://valoriprimilab.blogspot.com
    • 5 views on http://olago.wordpress.com
    • 2 views on http://injuriousdocumentaries.blogspot.com
    • 1 views on http://www.unwired.blogs.com
    • 1 views on http://franksworld.com
    • 1 views on http://blog.slideshare.net
    • 1 views on http://lewiscarroll.wordpress.com
    • 1 views on http://www.trendspaning.org

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories