NEWSPAPER OF THE FUTURE

INTERACTION NEW MEDIA EXPERIENCES

STATUS QUO

“THE FUTURE IS ALREADY HERE.
IT’S JUST UNEVENLY DISTRIBUTED.”
- WILLIAM GIBSON

1. PARADIGM SHIFTS
2. ELECTRONIC INK
3. NEW CONTENT
4. JOURNALISM 2.0

PARADIGM
SHIFTS

FROM STANDARDIZATION
TO CUSTOMIZATION

FROM TRANSACTION
TO CONTINUAL EXCHANGE

FROM AUDIENCES
TO PARTICIPANTS

FROM MESSAGE
TO DIALOGUE

FROM INFLUENCE
TO RELATIONSHIP

THE ADVANTAGES
OF NEWSPAPERS

ELECTRONIC
INK

AMAZON HAS SOLD
250.000 KINDLE READERS

AMAZON HAS DIGITALIZED
MORE THAN 200.000 BOOKS

SONY: “WE WANT TO BE FOR
BOOKS WHAT APPLE IS TO MUSIC.”

PHILIPS’ VISION OF
THE BOOK OF THE FUTURE

PHILIPS’ VISION
PHILIPS BUD PÅ OF
THE BOOK OF THE FUTURE
FREMTIDENS DIGITALE BOG

PHILIPS’ VISION OF
THE BOOK OF THE FUTURE

PLASTIC LOGIC
ELECTRONIC READING DEVICE

PLASTIC LOGIC
ELECTRONIC READING DEVICE
?????

ETCH A SKETCH
NOW WITH CURRENT

1. FLEXIBLE DEVICE
2. READER-FRIENDLY
3. LOW ENERGY CONSUMPTION
4. “UNLIMITED” STORAGE
5. ALWAYS ONLINE

ESQUIRE PUBLISHED 100.000
COPIES WITH E-INK COVER IN
OCTOBER 2008

ESQUIRE PUBLISHED 100.000
COPIES WITH E-INK COVER IN
OCTOBER 2008

NEW
CONTENT

MEDIA CONTENT
★ CUSTOMIZED CONTENT
★ CONTEXT-AWARE CONTENT
★ ENGAGEMENT AND PARTICIPATION

BUSINESS MODELS
★ CONTEXTUAL ADS
★ MICRO PAYMENT
★ THE MEDIA COMPANIES’ “LONG TAIL”

THE DUSTY LONG TAIL

JOURNALISM
2.0

NEW MEDIA STORY
Quotes
Photos Links
Video Story Feed
Audio Corrections
Comments
Kilde: Jeff Jarvis, 2008

NEW MEDIA STORY PROCESS
Publication
Diskussion Follow-up
Discussion
Corrections
Idea Interviews
Story
Reporting
Answers Comments
Questions
Links
Kilde: Jeff Jarvis, 2008

NEW JOURNALIST TITLES

NEW JOURNALIST TITLES
INNOVATION JOURNALIST
NEWS PROGRAMMER
SOCIAL MEDIA FACILITATOR
CROSS MEDIA AGENT
COMMUNITY MANAGER
CONTENT CURATOR
INFORMATION AGENT
MOBILE JOURNALIST

COMMUNITY MANAGER
“A community is a very delicate thing.You have to let it
grow at the speed it is comfortable growing at, let it turn
into whatever it turns itself into and remember never take
anything from it without giving back in some way.”
- Jeffrey Kalmikoff, CCO, Threadless.com

Navlestreng.dk
Blogs.usatoday.com/cruiselog

CONTENT CURATOR

Businessweek.com
Wowowow.com

CROSS MEDIA AGENT
\"Everyone has to be able to work with and operate
on all media platforms in the corporation. In this way
journalists will have more resources to work with.
Instead of sending three journalists from different
channels to cover a football match, we will have
someone who report the results, one who write a
portrait of the goal scorer and one who live blogs.\"
- Lisbeth Knudsen, Editor in Chief, Berlingske Tidende
World Editors Forum 2008

CROSS MEDIA AGENT
\"Everyone has to be able to work with and operate
on all media platforms in the corporation. In this way
journalists will have more resources to work with.
Instead of sending three journalists from different
channels to cover a football match, we will have
someone who report the results, one who write a
portrait of the goal scorer and one who live blogs.\"
- Lisbeth Knudsen, Editor in Chief, Berlingske Tidende
World Editors Forum 2008

“A NEWSPAPER IS A WRITTEN PUBLICATION
CONTAINING NEWS, INFORMATION AND
ADVERTISING, USUALLY PRINTED ON LOW-
COST PAPER CALLED NEWSPRINT.
NEWSPAPERS ARE MOST OFTEN
PUBLISHED ON A DAILY OR WEEKLY BASIS,
AND THEY USUALLY FOCUS ON ONE
PARTICULAR GEOGRAPHIC AREA WHERE
MOST OF THEIR READERS LIVE.”
SOURCE: WIKIPEDIA.ORG

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