STRATEGIC INNOVATION AND CONCEPT CONSULTANCY

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HELPFUL FOOD

ELECTRONIC PAPER

AGENDA
Credit: WulffMorgenthaler

Learning #1:
Operate off
of the same
definition of
innovation.

Innovation.
To challenge the status
quo by combining
&
to create new value.

Innovation.
To challenge the status
quo by combining
&
ART SCIENCE
to create new value.

Innovation.
To challenge the status
quo by combining
&
LOGICAL EMOTIONAL
to create new value.

Innovation.
To challenge the status
quo by combining
&
THE NEW THE OLD
to create new value.

Innovation.
To challenge the status
quo by combining
&
THE INSIDE THE OUTSIDE
to create new value.

TRANSPARENT CONCRETE
OPTIC FIBRE + CONCRETE
COMBINATION

THE IPOD
DEVICE + SERVICE
COMBINATION

COMBINATION

Learning #2:
Develop
a curious
mindset.

WHY DO I STILL RELY
ON DINOSAURS?

WHY DO I STILL
GET LOST?

WHY DON’T
CITIES FLOAT?

DOES A TIRE REALLY HAVE
TO LAST 100 YEARS?

CAN NANOTECHNOLOGY
HELP ME DO MY LAUNDRY?

CURIOSITY

Learning #3:
Employ the
wrong
people.
(Harness diversity of thought.)

“In Italy for thirty years under the Medicis
they had warfare, terror, murder, bloodshed -
they produced Michelangelo, Leonardo da
Vinci and the Renaissance.
In Switzerland they had brotherly love, 500
years of democracy and peace, and what did
that produce? The Cuckoo Clock.”
The Third Man

DIVERSITY

Learning #4:
Never get
done with
things.
(Life is a perpetual prototype.)

VS

VS

BETA

Learning #5:
Share all
your
secrets.
(Openness as an ideal.)

“Consumers are beginning in a very real sense to own
our brands and participate in their creation…
We need to learn to begin to let go.”
- A. G. Lafley, CEO and Chairman of P&G, October 2006

OPENNESS

Learning #6:
Create a
Man-on-the-
Moon vision.

“LANDING A MAN ON THE
MOON AND RETURNING HIM
BACK SAFELY TO THE EARTH.”

“I WANT A PORTABLE RADIO
TO FIT IN MY POCKET.”

“HORSENS SOM DANMARKS
FØRENDE KULTURBY.”

VISION

COMBINATION
CURIOSITY
DIVERSITY
BETA
OPENNESS
VISION

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