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Pimp My Content | Untangle the Web
 

Pimp My Content | Untangle the Web

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Pimp My Content | 9 content tips and techniques to transform your website into a successful sales tool | Presented by Amanda Gonzalez from web design and copywriting agency, Untangle the Web, at ...

Pimp My Content | 9 content tips and techniques to transform your website into a successful sales tool | Presented by Amanda Gonzalez from web design and copywriting agency, Untangle the Web, at WordCamp Melbourne 2011

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http://untangletheweb.com.au 55
http://sitebuilder.yola.com 9
http://www.linkedin.com 4
http://slaytsunum.com 3
http://wordcastnet.com 3
http://joulmaster.blogspot.com 2
http://www.zrt.nl 2
http://localhost 2
http://wildfire.gigya.com 2
http://mlofromtheblog.blogspot.com 2
http://static.slidesharecdn.com 2
http://valver.webenpruebas.net 1
http://paper.li 1
http://blog.osfc.ac.uk 1
http://twitter.com 1
http://franchesca2011.blogspot.com 1
http://celiarlemus.blogspot.com 1
http://weventure.localhost 1
http://dev.frid.ge 1
http://aulavirtual2.educa.madrid.org 1
http://www.gatablog.info 1
http://guillermotestorelli.com.ar 1
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    Pimp My Content | Untangle the Web Pimp My Content | Untangle the Web Presentation Transcript

    • PIMP my content content.Amanda Gonzalez.
    • PIMP MY CONTENT.9 tasks. 5 x 1 hour. 3 x 1 day. 1 x 1 weekend. ee e d
    • PIMP MY CONTENT.Checklists. Tick.
    • PIMP MY CONTENT.What IS content?
    • ONE HOUR.1.Your h dli IS your story.Y headline t
    • socialrabbit.net
    • ONE HOUR.2.People don’t READ. PeopleSCAN. Suck it up.
    • ONE HOUR: People don’t READ. People SCAN. adage.com
    • ONE HOUR: People don’t READ. People SCAN.Target year 8 students.
    • ONE HOUR: People don’t READ. People SCAN.
    • ONE HOUR: People don’t READ. People SCAN.Omit needless words.Any. That. Like. Very.Really. A lot.
    • ONE HOUR: People don’t READ. People SCAN.Use short and narrow blocksof copy.
    • ONE HOUR: People don’t READ. People SCAN. divinewrite.com
    • ONE HOUR.3.Welcome to my brochure.
    • google.com o
    • contentmarketinginstitute.com m s
    • ONE HOUR.4.Be boring.
    • ONE HOUR: Be boring. Don’t make me think! Steve Krug, 2005
    • ONE HOUR: Be boring.
    • ONE HOUR.5.Design is queen. Just askJakob.
    • useit.com s
    • ONE HOUR TASKS.1. Headlines.2. Scanability.3. Welcome to my brochure.4. Be boring.5. Design is queen.
    • ONE DAY.6.There’s no place like home.
    • ONE DAY: There’s no place like home.Hello. I’m Amanda. I’m acopywriter.
    • cleverclicks.com.au k
    • ONE DAY.7.The sign up is the first date.
    • ONE DAY: The sign up is the first date.Collect the minimum toproceed. Sometimes, it’snothing.
    • ONE DAY: The sign up is the first date.
    • ONE DAY: The sign up is the first date.
    • ONE DAY: The sign up is the first date.
    • ONE DAY.8.Four wasted pages.
    • untangletheweb.com.au
    • blogtyrant.com r
    • ONE DAY: Wasted pages. valeriekhoo.com
    • frywiles.com
    • ONE DAY: Wasted pages. untangletheweb.com.au
    • ONE DAY TASKS.6. Home page.7. Sign ups.8. Four wasted pages.
    • ONE WEEKEND.9.Content marketing is not aone-night stand.
    • ONE WEEKEND: Content marketing is not a one-night stand. i ht t dContent marketing is rich,informative content leading toyour goal.
    • ONE WEEKEND: Content marketing is not a one-night stand. i ht t dWho. What. Where. When. Why.Never HOW.
    • ONE WEEKEND: Content marketing is not a one-night stand. i ht t dDon’t waste your content.
    • CONCLUSION.You don’t have to be a masterwordsmith.
    • RESOURCES.Steve Krug’s books. Krug s booksJakob Nielsen’s site useit com site, useit.com.braintraffic.com.b i t ffi
    • RESOURCES.Slides online online.FREE: Checklists for each task. task
    • Tick.Tick@untangle.@ t l