Content Marketing is exploding, people don't care about your products and services, they are searching for answers to their problems. They want to be educated, inspired, convinced and entertained. Most small businesses get it wrong when they launch into a website (re)development , putting up bland 'me too' sales copy which does little to convince a prospect your business is in tune with their unique needs. Customers want to buy you before they buy your product.
In this presentation you will learn the 3 factors which determine if your website is going to be a profitable cash cow and how you can leverage content marketing to build a loyal audience that WANTS to hear from you. In this presentation you will learn 8 steps that can transform your business into a content marketing machine.
If you don't have a content marketing strategy underway then prepare to get left behind by competitors that do. You're sitting on a sweet spot of unique knowledge and experience that once recognised and leveraged will bring a flood ideal customers to you! See the processes & tools we use to develop profitable content marketing strategies for our clients.