The Keywords to Get Your Business Found Online
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The Keywords to Get Your Business Found Online

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Learn how to attract targeted buyers to your website through effective keyword research and website optimization. Don't let a bad SEO decision set you back months or even years - get a digital......

Learn how to attract targeted buyers to your website through effective keyword research and website optimization. Don't let a bad SEO decision set you back months or even years - get a digital dashboard in place to monitor your SEO and Social Media so you know where to spend your time and energy finding the right customers with their wallets 1/2 out!

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  • The amount of visitors your website can attract from your online marketing activities
  • How much value the website can generate from it’s customers
  • If you can improve in any one of these 3 areas your site will be more successful, but the real power comes when you improve in each of the areas simultaneously.
  • Everything in marketing is a test
  • A good place to start creating your own digital marketing plan is with our online marketing health check - http://www.mywebschool.com/course/internet-marketing-health-check/
  • Once you have identified who your main competitors are take a look at the page titles and descriptions they are using for their website and compare those to yours. To do this type in site:theirwebsite.comYou can see it lists all the pages Google has indexed for their domain nameAre they more descriptive and enticing than yours? Do they contain keywords in the title and descriptions.
  • This slide is used for the next 3 items. Check your website to see if :You have at least 20 pages of targeted contentYour top category or hub pages have more than 400 words of contentYou single topic pages have 400 words andEach page has a keyword rich link pointing to it. regularly receive compliments from customers At this point you may be thinking - “But I have 30 pages of content on my website and Google has only indexed ½ of it, what can I do!”Use unique content - Make sure all your content is at least 25% different to other content on the internet, and preferably at least 50% different. Get more links to your site - The more good links you have to your site, the more "energy" the search engine spiders will have to explore your pages. You can tell how strong your links are by looking at your Page Rank. The higher your Page Rank, the more chance that the spiders will go deeper into your site.Get links to your internal pages - Rather than just having every link pointing at your home page, try getting links that point to your internal pages as well. This is called "deep linking" and it's a very useful strategy. Think of it this way: instead of just opening your front door (and only getting as far as your living room), deep-linking means the spiders will also try the back door, the laundry window and even the toilet window! They'll see a lot more of your house as a result!
  • Tip: You don’t need as many links as your competitor but they DO have to be higher quality links (E.g. Relevant, Trusted & authority sites such as Tourism Queensland).Use the compare competition button in SEO Book toolbar to see all the links
  • Using your competitive analysis from Phase 1 use www.opensiteexplorer.org or tools.seobook.com/backlink-analyzer to see where you competitors are getting links from and try and secure similar links. Even adding one quality link to your website per week can make a significant difference over the course of 6-12 months. Of course it depends on your level of competition for the keyword phrase you are chasing. You could also pay an SEO company to link build for you.

Transcript

  • 1. The
    to getting found online
    Adam Wallace, Director, October 2011
    Image: Flickr/rays of light/ SpecialKRB
  • 2. What you will learn in the next 2 hours
    Three factors that will increase your website revenue
    Five things you should be able to answer about your online marketing
    The four corner stones to profitable keywords
    How to perform basic keyword research
    How to optimise your website for these keywords
    Tools that can help speed up the process
    Solutions for monitoring performance and identifying opportunities
  • 3. Didn’t you have
    a business to run?
    I’ve got more ROI
    Pick me
    I’m the cool kid
    Imgae:Flickr/Confused/Kristian D.
  • 4. Don’t you wish you had one of these...
    SEO ALERT!
    Poor Keyword choice
    Your are missing out of 567 targeted visitors!
    Route recalculation...
    Well guess what...
  • 5. Client Hidden
    A Digital Dashboard like this
    Is easy to setup & will put you
    back in control
    Client
    Keywords
    Hidden
    But lets back it up a step...
  • 6. 3
    Online Marketing in 3 words
    BUY
  • 7. 3
    Discover three factors
    That will determine if your website will
  • 8. Factor 1.
    The amount of people your website attracts
  • 9. Factor 2.
    How many you convert to sales
    $
    $
    $
    $
  • 10. Factor 3.
    The value can you generate per customer
    $
    $
    $
    $
  • 11. Recap: 3 website factors to increase profit
    1. Attract more website visitors
    2. Improve your conversation rate
    3. Increase the average customer value
  • 12. There’s a
    problem
    small
  • 13. we create as much information in
    two days now
    as we did from the dawn of man
    through to 2003
    Eric Schmidt – CEO Google
    Image:Flickr/Confused/Kristian D.
  • 14. ATTENTION!
    Is in very shortsupply.
    (And if that wasn’t enough, Google changes it’s algorithm 150+ times per year!)
  • 15. You need 3 things
    Action plan
    To cut through
    Focus
    Persistence
    The NOISE
  • 16. This might
    hurt
    A little..
    Image: Flickr/Beaker!/hyku
  • 17. Recommended
    Get a Digital Marketing Plan!
    Source: http://www.smartinsights.com/blog/digital-marketing-strategy/digital-marketing-planning-template/
  • 18. 5 Things You Should Know About Your Online Marketing
    What Keywords Are You Ranking For And Are These Of Value?
    2. What Is The Conversion Rate Of Your Website?
    3. How Much Organic Non-Branded Traffic Is Your Website Receiving?
    4. What Is Your Current Cost Per Acquisition (CPA)?
    5. Do You Have A Social Media Presence?
  • 19.
  • 20. Search Engine Marketing
    PAID SEARCH
    ~20% of clicks
    Organic / Free Search
    ~80% of clicks
  • 21. The Relationship Between SEO and SEM
    SEM
    SEO
    Source: http://mcanerin.blogspot.com/2007/11/3-pillars-of-seo-sem-and-their.html
  • 22. How Much is a Google Top Spot Worth?
    Moving up to the top spot in Google from second or third could triple visits to your website!
    Image: Flickr/ Aussie money notes/ vagawi
  • 23. Keyword Targeting
    “It’s the little things that are most important. Little things make big things happen” - John Wooden
  • 24. High converting website keys
    10%
    45%
    Ready to buy...we want this guy >>
  • 25. 4 Cornerstones of Keyword Research
    1. Good search volume
    2. Commercial value – (Use AdWords CPC)
    3. Low enough competition
    4. High commercial intent (is someone actually looking to buy)
    Image: Flickr/ Aussie money notes/ vagawi
  • 26. Keyword Research Framework
  • 27. Sources for Keywords
    Your Google Analytics account – How to extract all keywords
    Your Competitors website
    Google AdWords
    Google Insights for Search
    www.alexa.com
    www.wordtracker.com
    www.seomoz.org
    Your customers
    Flickr/ Waterfall/ rmuilwijk
  • 28. Review page titles and descriptions
    Check out your competitors
    Site:your-competitors-website.com
    Page Title
    Page Description
  • 29. Do your competitors run paid search Ads?
    Check out their AdWordkeywords
    and the duration the Ad has been running = $
  • 30. Use Google AdWords to generate keywords
  • 31. Keyword Pad to Filter Keywords
    http://www.goodkeywords.com/keyword-pad/
  • 32. Consolidate your top keywords and weight them
    You will need to software to properly work out the level of difficulty to rank for a keyword
  • 33. Determining how hard it is to rank for a keyword
    To estimate keyword difficulty, you will want to know as a minimum:
    • The number competing web pages
    • 34. The top ten search results
    • 35. The number of external links and the number of root domains pointing links to each ranking page
    • 36. Page Authority and Domain Authority of each ranking page
    • 37. The general level of on-page optimization for each ranking page
    Consider investing in an SEO tool or using a SEO agency to assist with this process. Two paid tools are:
    www.marketsamurai.com
    www.SEOmoz.org
    OR search Google for “free keyword difficulty check”
  • 38.
  • 39. Map each keyword to a page
  • 40.
  • 41. Optimising your content
    Keyword must appear in the title tag in the starting headline.
    Keyword must appear in the URL.
    Keyword must appear in H1,H2 and H3 tags.
    Keyword must appear in the first sentence.
    Keyword must appear in the last sentence.
    Keyword must appear 2% to 4% of the time.
    At least ONE outbound link to internal page with Keyword as anchor text.
    At least ONE outbound link to reputable external page such as Wikipedia.
    Remove all junk and unrelated outbound links.
    Add at least 1 image with ALT text set to keyword.
    Have BOLD, Italicand underline of keywords.
    Nothing less than 500 words of relevant content.
  • 42. Source: “Complete SEO Guide” Infographic from BloggingPro.com
  • 43. Use Software to help you optimise your page
    WP SEO for WordPress
  • 44. How does your website score per page?
    90% of small businesses don’t do this...
    which makes things easier for you 
  • 45. Client Hidden
    Use a Digital Dashboard to decide what to focus on
    ----------- Brisbane
    • Very targeted Local keyword? - Yes(you’ll have to trust me on that one)
    • 46. Traffic potential? –Opportunity a #1 position could bring in 36% of 880 = 316 visitors or 532% increase! (Currently only receiving 50 visits for a #4 spot)
    • 47. Low bounce rate? – Yes
    • 48. Good on page optimisation? – Yes
    • 49. No back links for keyword- Problem
    Solutions (all from one keyword):
    1. Start linking building for that keyword and further improve on page optimisation.
    2. Split test the page to look for opportunities to increase conversion rates
  • 50.
  • 51. Did you read this bit?
    Keyword rich links
    Source: “Complete SEO Guide” Infographic from BloggingPro.com
  • 52.
  • 53. Sources for links
    Source: “Complete SEO Guide” Infographic from BloggingPro.com
  • 54. What anchor text is being used for each link?
    Link on your target keyword phrases
    Your Website
    People linking to you
    www.mywebsite.com
    Beach caravan park
    What links do your competitors have? Find out - www.opensiteexplorer.org
    Don’t over do it – keep it natural looking
  • 55. Link Building (Off Page SEO)
    Find those inbound links
    Useful indicator to see the links you need to outrank a competitor for a keyword
    What keyword anchor text is being used (none in this case)
    www.opensiteexplorer.org
  • 56. It’s worth staying above the line
    Source: “Complete SEO Guide” Infographic from BloggingPro.com
  • 57. http://www.MyWebSchool.comfor help and training
    1
    2
    3
  • 58. Connect with me!
    http://www.untanglemyweb.com
    http://www.facebook.com/untanglemyweb
    twitter.com/UntangleMyWeb
    au.linkedin.com/in/AdamWallace
    Photo: Flickr/Thank You/ eunmind