LIKE NATURE,
BUSINESS NEEDS
TO ADAPT AND EVOLVE
IN ORDER TO SUSTAIN
THROUGH CHANGE.
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BUT BUSINESS TODAY IS IN AN ENDLESS LOOP
PROCESS > EFFICIENCY > OUTPUT LOOP
in a process-driven world,
the quest for efficiency &
productivity inhibits
innovation and evolution.
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true innovation doesn't reside
in processes, but in the free
minds of individuals.
4

WORK PROFESSIONAL PERSONAL
thinking spaces thinking spaces
corporate expressions private and personal
peer exchanges, opinions, blogs posts
academic and forum discussions
and corporate seminars
output
output peer respect and
repackaged ideas aligned recognition.
to corporate goals and information value, maverick
vision, not ready for image, but no real
universal acceptance actionable
output,
5

UNSTRUCTURE is a democratic environment
where leaders, thinkers and seekers from
business and technology will step out as true
professionals, to question, explore and create
action ideas for genuine, sustainable
business innovation
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7

THE UNSTRUCTURE LIFECYCLE
UNSTRUCTURE will commence with an online forum
and will be subsequently discussed at an annual live
event. The actionable ideas will be published in an
annual business compendium.
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In the quest for sustainable business.
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