Social Media Brand Plan
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Social Media Brand Plan

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Social Media Brand Plan Presentation Transcript

  • 1. Social media brand plan
    Jessica Walton
  • 2. Goals
    Create online presence
    Showcase my skills qualifications and experience.
    Expand my networking pool
    Establish Credibility
    Become Communications or Public Relations Director for corporate, sports or entertainment with a focus on event planning and social media.
  • 3. Portfolio:
    Resume
    Brief Bio
    Relevant Sample Works
    Portfolio can be found at: http://jnwportfolio.wordpress.com/
    Social Media Affiliations
    Twitter
    Facebook
    Myspace
    Blogger
    WordPress
    LinkedIn
    Youtube
    Ning
    del.ici.ous
  • 4. Objectives:
    Hold important positions in my student organizations
    Intern and gain more experience professional
    Receive a gold star from PRSSA
    Receive my Bachelors Degree in Public Relations April 2011
    Receive my master’s degree in communication
    Move on to join PRSA
    Receive httpAPR accreditation
    I want to be the head of major decision in event planning, social media and other PR aspects for the company. I would even like to possibly go on and own a PR firm
    I would basically like a secure CAREER that give me enough money to live comfortably and still keep a smile on my face
  • 5. SWOT analysis:
    Strengths:
    Superb social media,written, oral and interpersonal communications skills.
    Well rounded set of skills
    Work well in fast paced and pressure environments
    Weaknesses:
    Patience
    Not much professional experience
    Opportunities:
    Interships
    PRSSA & network expansion
    Friend and Family support
    Threats:
    Increasing Competition, Economy
  • 6. online presence
    Twitter
    Facebook
    Myspace
    Blogger
    WordPress
    LinkedIn
    Youtube
    Ning
    del.ici.ous
    Picasa3
    Google
    I plan make further developments for my WordPress, Blogger, and LinkedIn
    Beyond Twitter, Facebook and Myspace I am just getting in to social media and plan to sharpen skills even more.
    The skills I have learned and will continue to learn will only help my in the future.
  • 7. Key messages
    My social media brand will serve as a representations of my compiled skills, qualifications and experience
    I hope employers will see that I am passionate and dedicated to my work.
    This may be the first impression an employer sees. First impressions don’t get a do over and I hope that my brand will give of a positive impression
  • 8. Strategies:
    I will get internship experience that will allow me to meet new people an expand my network and sharpen skills.
    I will begin writing on a blog, either Blogger or WordPress and use my twitter account to promote it.
    I will learn all that I can in the course at EMU
    I will continue to develop my LinkedIn account
    I will stay active in PRSSA.
  • 9. Tactics:
    Short term:
    This summer I will have my first internship
    I will start updating my blog this summer
    I will take relvant courses in my final year at EMU
    I will have another internship for fall 2010
    I will graduate in April 2011
    Long term:
    I will continue to find jobs and internships to gain experience.
    I will eventually land a permanent job and begin my career pathway
    I will take steps toward obtaining my masters degree.
    I will land the job of my dreams and be awesome at life.
  • 10. Measurement:
    My success will be measured by the career that I have. I will take into consideration the work that I do and my satisfaction level. It will also be important that I meet my goals in order to be successful. I will consider my self successful when I have enough money to live comfortable and a smile on my face when I go to work. Simple.
    "Success is a journey, not a destination."
    Ben Sweetland
  • 11. Jessica N WAlton
    This presentation has been brought to you by
  • 12. THE END 