Social Media Brand Plan
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Social Media Brand Plan

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    Social Media Brand Plan Social Media Brand Plan Presentation Transcript

    • Social media brand plan
      Jessica Walton
    • Goals
      Create online presence
      Showcase my skills qualifications and experience.
      Expand my networking pool
      Establish Credibility
      Become Communications or Public Relations Director for corporate, sports or entertainment with a focus on event planning and social media.
    • Portfolio:
      Resume
      Brief Bio
      Relevant Sample Works
      Portfolio can be found at: http://jnwportfolio.wordpress.com/
      Social Media Affiliations
      Twitter
      Facebook
      Myspace
      Blogger
      WordPress
      LinkedIn
      Youtube
      Ning
      del.ici.ous
    • Objectives:
      Hold important positions in my student organizations
      Intern and gain more experience professional
      Receive a gold star from PRSSA
      Receive my Bachelors Degree in Public Relations April 2011
      Receive my master’s degree in communication
      Move on to join PRSA
      Receive httpAPR accreditation
      I want to be the head of major decision in event planning, social media and other PR aspects for the company. I would even like to possibly go on and own a PR firm
      I would basically like a secure CAREER that give me enough money to live comfortably and still keep a smile on my face
    • SWOT analysis:
      Strengths:
      Superb social media,written, oral and interpersonal communications skills.
      Well rounded set of skills
      Work well in fast paced and pressure environments
      Weaknesses:
      Patience
      Not much professional experience
      Opportunities:
      Interships
      PRSSA & network expansion
      Friend and Family support
      Threats:
      Increasing Competition, Economy
    • online presence
      Twitter
      Facebook
      Myspace
      Blogger
      WordPress
      LinkedIn
      Youtube
      Ning
      del.ici.ous
      Picasa3
      Google
      I plan make further developments for my WordPress, Blogger, and LinkedIn
      Beyond Twitter, Facebook and Myspace I am just getting in to social media and plan to sharpen skills even more.
      The skills I have learned and will continue to learn will only help my in the future.
    • Key messages
      My social media brand will serve as a representations of my compiled skills, qualifications and experience
      I hope employers will see that I am passionate and dedicated to my work.
      This may be the first impression an employer sees. First impressions don’t get a do over and I hope that my brand will give of a positive impression
    • Strategies:
      I will get internship experience that will allow me to meet new people an expand my network and sharpen skills.
      I will begin writing on a blog, either Blogger or WordPress and use my twitter account to promote it.
      I will learn all that I can in the course at EMU
      I will continue to develop my LinkedIn account
      I will stay active in PRSSA.
    • Tactics:
      Short term:
      This summer I will have my first internship
      I will start updating my blog this summer
      I will take relvant courses in my final year at EMU
      I will have another internship for fall 2010
      I will graduate in April 2011
      Long term:
      I will continue to find jobs and internships to gain experience.
      I will eventually land a permanent job and begin my career pathway
      I will take steps toward obtaining my masters degree.
      I will land the job of my dreams and be awesome at life.
    • Measurement:
      My success will be measured by the career that I have. I will take into consideration the work that I do and my satisfaction level. It will also be important that I meet my goals in order to be successful. I will consider my self successful when I have enough money to live comfortable and a smile on my face when I go to work. Simple.
      "Success is a journey, not a destination."
      Ben Sweetland
    • Jessica N WAlton
      This presentation has been brought to you by
    • THE END 