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Milenio TV 2011


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Milenio TV is A Ratings Success and the Most Watched 24/7 Cable and Satellite TV News Network in Mexico!!

Milenio TV is A Ratings Success and the Most Watched 24/7 Cable and Satellite TV News Network in Mexico!!

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  • 1. May 10, 2011
  • 2. Milenio is A Ratings Success andthe Most Watched Cable and Satellite TV News Network in Mexico!!
  • 3. Milenio Is So GoodThat It Beats CNN, Teleformula, ESPN, Sony and even MTV!
  • 4. Since Its Launch in 2008 Milenio Television Has Achieved a Spectacular 189%Average Yearly Growth in Ratings and Audience Share Beating All News Competitors.
  • 5. Just 2 yearsafter launch Milenio out performs long timeestablished brands like CNN andTeleformula.
  • 6. Milenio Television vs TeleformulaComparison of two Mexican News Services
  • 7. On Saturdays & SundaysMilenio doubles its audience share
  • 8. How Milenio Television Differs from Teleformula– Programming Concept, TV vs. Radio: • MILENIO TV produces original news programming for television audiences. • TELEFORMULA produces news programming for radio audiences first that is then adapted for television.– Programming Continuity: • MILENIO TV integrates its news programming around current local, national and international issues important to Mexican audiences. • TELEFORMULA lacks programming continuity, relying on well known communicators independently producing their own segments that are typically unrelated to each other.– Breaking News: • MILENIO TV is based on a CNN-type Breaking News hourly news wheel. • TELEFORMULA does not have a Breaking News structure and focuses instead on opinion segments and in-depth interviews.– Local and National News Coverage: • MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio and television news gathering networks in Mexico that allows for local and nationally relevant news from the “provinces” including the northern U.S.-Mexico border areas and important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as Mexico City. • TELEFORMULA is not backed by that type of news infrastructure and focuses instead on Mexico City, the government and national politics.
  • 9. Milenio TV has an extensive news gathering andproduction infrastructure that includes newspaper, radio,television facilities and some of the best journalists and correspondents in Mexico.
  • 10. Milenio’s main state-of-the-art Production and Transmission facilities are located in Monterrey and Mexico City.
  • 11. Programming Approximately 60% of Milenio’sProgramming is News; 25% Sports; and theremainder is composed of shows related to Finance, Politics, Commentary & Debates, Interviews Satire, Fashion and Entertainment.
  • 12. Milenio News Wheel News WheelFrom 5am to 7pm 24/7 Milenio’s news programming structure is based on a CNN-type 60 minute news wheel that allows for fast LIVE Coverage of Breaking News in real time.
  • 13. Prime Time Programming:• National & International News• Sports• Fashion• Health• Entertainment News• Politics• Business & Finance• Social Commentary Featuring some of the most recognized and respected journalists on Mexican television. In a journalistic style that is familiar to Mexican audiences.
  • 14. Milenio VOD• POLÍTICA CERO (Politics and Social Satire) - Jairo Calixto Albarrán offers political and social satire about any and everything relevant to the national experience in Mexico from ex- Presidents to rock music.• EL ASALTO A LA RAZÓN (Analysis and Commentary) - Carlos Marin presents to-the- point analysis and commentary of public events and personalities of national and international interest.• CHIC (Fashion and Lifestyle) - Fashion, glamorous events and social celebrations of national and international interest are captured on camera and in the newsroom.• LA CONVERSACIÓN (Interviews) - A program that features in-depth interviews of key political and business personalities with incisive questions and intelligent conversation that focuses on controversial issues. Amount & Refresh Rates TBD
  • 15. High Def TV Milenio TV HDis scheduled for launch in July 2011
  • 16. TV Everywhere Milenio Television owns 100% of its programmingand supports its distribution partners’ TV Everywhere initiatives.
  • 17. OnlineMilenio Geo-Blocks its Live online feed per zip codes provided by its launch distribution partners.
  • 18. DistributionMilenio TV is widely distributedthroughout Mexico on over 400 cable systems and on the Sky satellite TV service.
  • 19. Men & Women A, B, C+
  • 20. Marketing & Launch SupportMilenio drives sub growth by providing 100% support of its Distribution Partner’s Growth Initiatives including : • Free Carriage • Online Support • Call Center Training • Employee Directed Events • Direct Mail • Print Advertising • On-Air Radio Campaigns • On-Air TV Campaigns • Local Events Featuring On-Air Personalities • Subscriber Contests • Mexico Travel & Other Subscriber Prizes • Sponsorships • Merchandising Support
  • 21. Technical Specs Satellite: SATMEX 6 Band: C Transponder: 01C1 Polarity: VERTICAL Upload Frequency: 5943.50 MHz. Download Frequency: 3718.50 MHz. L.O. Frequency: 5150 MHz. Modulation: 8PSK DVBS-2 F.E.C. ¾ Data Rate: 26.609 Mbps. Symbol Rate: 12.22 Msym. Decoders: D9865B; D9854; D9858 Cisco SERVICES: 1 Multimedios TV Mexico 2 Milenio TV 3 Teleritmo 4 Multimedios TV USA 5 Multimedios TV HDMilenio TV HD - July 2011
  • 22. Why Milenio TV? At a time when the Mexico Drug Wars and Illegal Immigration are important news stories to viewers on both sides of the U.S.- Mexico border, launching Milenio Television, the most watched TV news network in Mexico, makes good business sense!• Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico, they prefer news from Mexico, by Mexicans, for Mexicans.• Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News Network, is the most watched cable & satellite TV news service in Mexico.• Milenio reports news from a uniquely Mexican perspective featuring some of the most respected and recognized journalists on Mexican Television in a style familiar to Mexican audiences.• Milenios extensive state-of-the-arts news gathering infrastructure includes television, radio, newspapers and magazines.• Milenio offers 100% marketing and launch support to its distribution partners.• Launching Milenio Television will increase subscriber growth among your core Mexican demographic.
  • 23. Gustavo Mena