Travel2.0

Slide 1: Trave l 2.0 Wh a t yo u r b u s in e s s m u s t kn o w a b ou t th e in te rn e t

Slide 2: This is not You will NB Concepts learn An emarketing The Long Tail Emergent trends online presentation Applied to the travel industry User Generated Geek or 1337 Content Where to focus your energy A Cooking class Wisdom of crowds Easy ways to kick-start your online strategy.

Slide 3: Learning from spaghetti sauce

Slide 4: The Long Tail

Slide 5: How is this important?

Slide 6: What is Web2.0?

Slide 7: What is Web2.0?

Slide 9: Please… Less…

Slide 11: Web 2.0 – Travel 2.0 • The Long Tail • Wisdom of crowds • Wiki’s • Mashups • Blogging (And podcasting) • Tagging and folksonomies • User Generated Content

Slide 12: Why should you listen?

Slide 13: $114 Billion

Slide 14: 53%

Slide 15: 73%

Slide 16: 65%

Slide 17: 57%

Slide 18: Emergent trends • Online research • Tailored markets • Custom trips • Information Brokers

Slide 19: Do they find you? If they don’t find you, they find your competitor

Slide 20: How does this happen? • Online conversation • Social Media

Slide 21: Oh So Web 1.0

Slide 26: Let’s go Web 2.0

Slide 27: Remember • It’s about the conversation • You must be there • You must participate

Slide 28: Web 2.0 – Travel 2.0 • The Long Tail • Wisdom of crowds • Wiki’s • Mashups • Blogging (And podcasting) • Tagging and folksonomies • User Generated Content

Slide 31: Web 2.0 – Travel 2.0 • The Long Tail • Wisdom of crowds • Wiki’s • Mashups • Blogging (And podcasting) • Tagging and folksonomies • User Generated Content

Slide 36: Web 2.0 – Travel 2.0 • The Long Tail • Wisdom of crowds • Wiki’s • Mashups • Blogging (And podcasting) • Tagging and folksonomies • User Generated Content

Slide 40: Web 2.0 – Travel 2.0 • The Long Tail • Wisdom of crowds • Wiki’s • Mashups • Blogging (And podcasting) • Tagging and folksonomies • User Generated Content

Slide 41: Blogging We bs ite s Blogs • • C orpora te / R writing P Diary/Editorial Style • • Dis c us s ion F orum s Trackbacks/Comments • • Linking / E O S Syndication • • S ta tic Dynamic

Slide 45: Web 2.0 – Travel 2.0 • The Long Tail • Wisdom of crowds • Wiki’s • Mashups • Blogging (And podcasting) • Tagging and folksonomies • User Generated Content

Slide 46: Mashups Moving from: Web1.0 -> Web2.0

Slide 49: Where does all this fit in?

Slide 50: Implications • You don’t control your brand. • Interactions online • Opinions matter more • Getting lost in the long tail • What is your online strategy?

Slide 51: What you can do now • Spend more time on the internet • Join the conversation • Use social media • Do some SEO (where do you rank?) • Analytics with your clients • Don’t build your own Myspace – yet • Build your community

Slide 52: Web2.0 Travel Tools • Wikitravel.org • Gadling.com • Geekytraveller.com • Virtualtourist.com • Go2sa.co.za

Slide 54: Keep in touch! Uno de Waal uno@goldee.co.za This presentation available: www.unodewaal.com