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Travel2.0

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Taking a look at the application of broad trends in the Web2.0 movement to travelling. With a specific focus on South Africa

Taking a look at the application of broad trends in the Web2.0 movement to travelling. With a specific focus on South Africa

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  • Transcript

    • 1. Travel 2.0 What your business must know about the internet
    • 2.
      • This is not
      • An emarketing presentation
      • Geek or 1337
      • A Cooking class
      You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds
    • 3. Learning from spaghetti sauce
    • 4. The Long Tail
    • 5. How is this important?
    • 6. What is Web2.0?
    • 7. What is Web2.0?
    • 8.  
    • 9. Please… Less…
    • 10.  
    • 11. Web 2.0 – Travel 2.0
      • The Long Tail
      • Wisdom of crowds
      • Wiki’s
      • Mashups
      • Blogging (And podcasting)
      • Tagging and folksonomies
      • User Generated Content
    • 12. Why should you listen?
    • 13.
      • $114
      Billion
    • 14.
      • 53%
    • 15.
      • 73%
    • 16.
      • 65%
    • 17.
      • 57%
    • 18. Emergent trends
      • Online research
      • Tailored markets
      • Custom trips
      • Information Brokers
    • 19. Do they find you?
      • If they don’t find you, they find
      • your competitor
    • 20. How does this happen?
      • Online conversation
      • Social Media
    • 21. Oh So Web 1.0
    • 22.  
    • 23.  
    • 24.  
    • 25.  
    • 26. Let’s go Web 2.0
    • 27. Remember
      • It’s about the conversation
      • You must be there
      • You must participate
    • 28. Web 2.0 – Travel 2.0
      • The Long Tail
      • Wisdom of crowds
      • Wiki’s
      • Mashups
      • Blogging (And podcasting)
      • Tagging and folksonomies
      • User Generated Content
    • 29.  
    • 30.  
    • 31. Web 2.0 – Travel 2.0
      • The Long Tail
      • Wisdom of crowds
      • Wiki’s
      • Mashups
      • Blogging (And podcasting)
      • Tagging and folksonomies
      • User Generated Content
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. Web 2.0 – Travel 2.0
      • The Long Tail
      • Wisdom of crowds
      • Wiki’s
      • Mashups
      • Blogging (And podcasting)
      • Tagging and folksonomies
      • User Generated Content
    • 37.  
    • 38.  
    • 39.  
    • 40. Web 2.0 – Travel 2.0
      • The Long Tail
      • Wisdom of crowds
      • Wiki’s
      • Mashups
      • Blogging (And podcasting)
      • Tagging and folksonomies
      • User Generated Content
    • 41. Blogging
      • Blogs
      • Diary/Editorial Style
      • Trackbacks/Comments
      • Syndication
      • Dynamic
      • Websites
      • Corporate/PR writing
      • Discussion Forums
      • Linking/SEO
      • Static
    • 42.  
    • 43.  
    • 44.  
    • 45. Web 2.0 – Travel 2.0
      • The Long Tail
      • Wisdom of crowds
      • Wiki’s
      • Mashups
      • Blogging (And podcasting)
      • Tagging and folksonomies
      • User Generated Content
    • 46. Mashups
      • Moving from:
      • Web1.0 -> Web2.0
    • 47.  
    • 48.  
    • 49. Where does all this fit in?
    • 50. Implications
      • You don’t control your brand.
      • Interactions online
      • Opinions matter more
      • Getting lost in the long tail
      • What is your online strategy?
    • 51. What you can do now
      • Spend more time on the internet
      • Join the conversation
      • Use social media
      • Do some SEO (where do you rank?)
      • Analytics with your clients
      • Don’t build your own Myspace – yet
      • Build your community
    • 52. Web2.0 Travel Tools
      • Wikitravel.org
      • Gadling.com
      • Geekytraveller.com
      • Virtualtourist.com
      • Go2sa.co.za
    • 53.  
    • 54.
      • Keep in touch!
      • Uno de Waal
      • [email_address]
      • This presentation available:
      • www.unodewaal.com