Travel 2.0 What your business must know about the internet

This is not An emarketing presentation Geek or 1337 A Cooking class You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds

This is not

An emarketing presentation

Geek or 1337

A Cooking class

Learning from spaghetti sauce

The Long Tail

How is this important?

What is Web2.0?

What is Web2.0?

Please… Less…

Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content

The Long Tail

Wisdom of crowds

Wiki’s

Mashups

Blogging (And podcasting)

Tagging and folksonomies

User Generated Content

Why should you listen?

$114 Billion

$114

53%

53%

73%

73%

65%

65%

57%

57%

Emergent trends Online research Tailored markets Custom trips Information Brokers

Online research

Tailored markets

Custom trips

Information Brokers

Do they find you? If they don’t find you, they find your competitor

If they don’t find you, they find

your competitor

How does this happen? Online conversation Social Media

Online conversation

Social Media

Oh So Web 1.0

Let’s go Web 2.0

Remember It’s about the conversation You must be there You must participate

It’s about the conversation

You must be there

You must participate

Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content

The Long Tail

Wisdom of crowds

Wiki’s

Mashups

Blogging (And podcasting)

Tagging and folksonomies

User Generated Content

Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content

The Long Tail

Wisdom of crowds

Wiki’s

Mashups

Blogging (And podcasting)

Tagging and folksonomies

User Generated Content

Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content

The Long Tail

Wisdom of crowds

Wiki’s

Mashups

Blogging (And podcasting)

Tagging and folksonomies

User Generated Content

Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content

The Long Tail

Wisdom of crowds

Wiki’s

Mashups

Blogging (And podcasting)

Tagging and folksonomies

User Generated Content

Blogging Blogs Diary/Editorial Style Trackbacks/Comments Syndication Dynamic Websites Corporate/PR writing Discussion Forums Linking/SEO Static

Blogs

Diary/Editorial Style

Trackbacks/Comments

Syndication

Dynamic

Websites

Corporate/PR writing

Discussion Forums

Linking/SEO

Static

Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content

The Long Tail

Wisdom of crowds

Wiki’s

Mashups

Blogging (And podcasting)

Tagging and folksonomies

User Generated Content

Mashups Moving from: Web1.0 -> Web2.0

Moving from:

Web1.0 -> Web2.0

Where does all this fit in?

Implications You don’t control your brand. Interactions online Opinions matter more Getting lost in the long tail What is your online strategy?

You don’t control your brand.

Interactions online

Opinions matter more

Getting lost in the long tail

What is your online strategy?

What you can do now Spend more time on the internet Join the conversation Use social media Do some SEO (where do you rank?) Analytics with your clients Don’t build your own Myspace – yet Build your community

Spend more time on the internet

Join the conversation

Use social media

Do some SEO (where do you rank?)

Analytics with your clients

Don’t build your own Myspace – yet

Build your community

Web2.0 Travel Tools Wikitravel.org Gadling.com Geekytraveller.com Virtualtourist.com Go2sa.co.za

Wikitravel.org

Gadling.com

Geekytraveller.com

Virtualtourist.com

Go2sa.co.za

Keep in touch! Uno de Waal [email_address] This presentation available: www.unodewaal.com

Keep in touch!

Uno de Waal

[email_address]

This presentation available:

www.unodewaal.com