Travel2.0
Upcoming SlideShare
Loading in...5
×
 

Travel2.0

on

  • 5,483 views

Taking a look at the application of broad trends in the Web2.0 movement to travelling. With a specific focus on South Africa

Taking a look at the application of broad trends in the Web2.0 movement to travelling. With a specific focus on South Africa

Statistics

Views

Total Views
5,483
Views on SlideShare
5,461
Embed Views
22

Actions

Likes
15
Downloads
268
Comments
1

5 Embeds 22

http://www.unodewaal.com 6
http://www.linkedin.com 6
http://www.ichars.cn 5
http://wildfire.gigya.com 3
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Looking great, Bookmarked as one of my favourites!
    http://www.homeimprovementfirm.com
    http://www.homeimprovementfirm.com/category/furniture
    http://www.homeimprovementfirm.com/category/modern-furniture
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Travel2.0 Travel2.0 Presentation Transcript

  • Travel 2.0 What your business must know about the internet
    • This is not
    • An emarketing presentation
    • Geek or 1337
    • A Cooking class
    You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds
  • Learning from spaghetti sauce
  • The Long Tail
  • How is this important?
  • What is Web2.0?
  • What is Web2.0?
  •  
  • Please… Less…
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • Why should you listen?
    • $114
    Billion
    • 53%
    • 73%
    • 65%
    • 57%
  • Emergent trends
    • Online research
    • Tailored markets
    • Custom trips
    • Information Brokers
  • Do they find you?
    • If they don’t find you, they find
    • your competitor
  • How does this happen?
    • Online conversation
    • Social Media
  • Oh So Web 1.0
  •  
  •  
  •  
  •  
  • Let’s go Web 2.0
  • Remember
    • It’s about the conversation
    • You must be there
    • You must participate
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  •  
  •  
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  •  
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • Blogging
    • Blogs
    • Diary/Editorial Style
    • Trackbacks/Comments
    • Syndication
    • Dynamic
    • Websites
    • Corporate/PR writing
    • Discussion Forums
    • Linking/SEO
    • Static
  •  
  •  
  •  
  • Web 2.0 – Travel 2.0
    • The Long Tail
    • Wisdom of crowds
    • Wiki’s
    • Mashups
    • Blogging (And podcasting)
    • Tagging and folksonomies
    • User Generated Content
  • Mashups
    • Moving from:
    • Web1.0 -> Web2.0
  •  
  •  
  • Where does all this fit in?
  • Implications
    • You don’t control your brand.
    • Interactions online
    • Opinions matter more
    • Getting lost in the long tail
    • What is your online strategy?
  • What you can do now
    • Spend more time on the internet
    • Join the conversation
    • Use social media
    • Do some SEO (where do you rank?)
    • Analytics with your clients
    • Don’t build your own Myspace – yet
    • Build your community
  • Web2.0 Travel Tools
    • Wikitravel.org
    • Gadling.com
    • Geekytraveller.com
    • Virtualtourist.com
    • Go2sa.co.za
  •  
    • Keep in touch!
    • Uno de Waal
    • [email_address]
    • This presentation available:
    • www.unodewaal.com