Branded Web Experiences

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Short Pecha Kucha style presentation on Branded Web Experiences and Applications presented at the Cape Town Pecha Kucha evening held at Assembly.

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Branded Web Experiences

  1. 1. Branded Web Applications A more interesting web experience
  2. 2. The premise <ul><li>Ads are boring </li></ul>
  3. 3. We treat web the same as print <ul><li>When it’s actually quite different. </li></ul>
  4. 4. We’ve got a good legacy
  5. 5. It’s what we know
  6. 6. Maybe we should do something different
  7. 7. Because, who actually clicks on those ads?
  8. 8. Let’s think of the web as something different
  9. 9. What about some utility ?
  10. 10. But this isn’t that new either
  11. 11. Hang on ! We’ve done this before!
  12. 12. It’s already happening
  13. 13. We’ve learnt that: <ul><li>Experiences Stick </li></ul>Banners don’t
  14. 14. Closer to home
  15. 15. Adobe Layer Tennis
  16. 16. We’re just getting started
  17. 17. Petrol Consumption
  18. 18. Bank Analytics
  19. 19. Thanks <ul><li>Uno de Waal </li></ul><ul><li>www.unodewaal.com </li></ul><ul><li>www.popsickle.net </li></ul><ul><li>083 657 25 25 </li></ul><ul><li>[email_address] </li></ul>

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