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Top sportswear brands on social media

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  • 1. SOCIAL MEDIA BENCHMARKING& COMPETITIVE INTELLIGENCETop Sportswear Brands
  • 2. THE SOCIAL MEDIA BENCHMARKING COMPANY SO FOR BRANDS We monitor and analyze the daily activity on the socialmedia outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors,benchmark their performance, and compete intelligently.
  • 3. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  • 4. March 2013 Facebook – An Overview UNMETRIC SCORE FOR FACEBOOK Brand Name Unmetric Score Converse 66 Adidas 59 Adidas Originals 58 Puma 49 Vans 48 NIke 47 Under Armor 30 Reebok 28 Lululemon Athletica 23The Unmetric Score is a unique sector based social media score that takes in to accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  • 5. March 2013 Facebook – An Overview BEST CAMPAIGNS OF THE MONTH (Amongst these brands)1.  Converse- Customizing Chucks2.  Under Armor- Alter Ego campaign3.  Adidas Originals– New Shoe Launch – SL 72
  • 6. March 2013 Notable Metrics on Facebook Fans Number of Posts Number talking about Engagement of Brand Name (as % of Fans) Admin Posts Total Fans Fan Growth Fan Admin Converse 35,929,993 1.42% 0.77% 484 36 73 Luluemon 811,203 1.63% 1.31% 495 35 24 Athletica NIke 12,516,335 1.72% 0.54% 0 7 28 Puma 9,106,803 2.90% 0.92% 0 132 4 Reebok 1,942,567 1.63% 0.78% 0 47 2 Under Armor 2,302,819 1.46% 1.29% 228 44 34 Vans 10,780,502 2.06% 1.05% 332 34 3 Adidas 13,043,423 17.57% 1.83% 0 22 18Adidas Originals 19,592,826 2.60% 1.22% 764 40 38
  • 7. Converse – Customizing Converse Shoes Converse posted a lot around their new launch of their new campaign of customizing Converse shoes.
  • 8. Under Armor – Alter Ego Product LineUnder Armor posted a lot for the launch of their new product line - “Alter Ego”
  • 9. Puma – Re-launching an old ShoePuma posted a lot around their new campaign as a tribute for a shoe they re-launched Most engaging post around CES
  • 10. Admin ResponsesAmongst all the brands that were benchmarked, these brands were the most consistent in replying. Under Armor Adidas Originals Van’s
  • 11. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  • 12. March 2013 Twitter – An Overview UNMETRIC SCORE FOR TWITTER Brand Name Unmetric Score Converse 44 Adidas 35 Adidas Originals 61 Puma 38 Lululemon Athletica 70 Nike 67 Under Armor 49 Reebok 71The Unmetric Score is a unique sector based social media score that takes in to accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  • 13. March 2013 Twitter – An Overview BEST CAMPAIGNS OF THE MONTH (Amongst these brands)1.  Under Armor - #IWILL2. Converse - #DONTBEBORING3.  Reebok - #LIVEWITHFIRE
  • 14. March 2013 Notable Metrics on Twitter Average Response Brand Name Total Followers Followers Growth Number of Tweets Time Converse 129,239 7.31% 278 4:52:42 Adidas 137,479 1.77% 25 2:44:57 Adidas Originals 483,942 5.22% 260 0:44:57 Puma 116,575 5.85% 169 23:18:24Lululemon Athletica 442,689 5.02% 936 3:06:06 NIke 995,292 6.02% 142 2:44:57 Under Armor 181,697 8.55% 280 4:11:48 Reebok 96,719 3.41% 95 -
  • 15. Under Armor - #IWILL campaignCampaign to bring about a positive spin for customers to stay healthy and give them motivation.
  • 16. Adidas Originals – Twitter CampaignAdidas Originals most popular twitter strategy seemed to be to use Hashtags. Adidas Originals is the fastest in replying to customer tweets Time in minutes
  • 17. Converse – #DONTBEBORING#DONTBEBORING Campaign was launched by Converse to bring about the idea that the brand was very fresh and different. They received a lot of engagement around this campaign
  • 18. Reebok – #LIVEWITHFIREReebok promoted the need for fitness with the tagline of #LIVEWITHFIRE
  • 19. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  • 20. March 2013 YouTube – An Overview UNMETRIC SCORE FOR YOUTUBE Brand Name Unmetric Score Nike 65 Adidas 55 Converse 41 Reebok 39 Under Armour 37 Vans 36 PUMA 33 lululemon athletica 24The Unmetric Score is a unique sector based social media score that takes in to accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  • 21. March 2013 YouTube – An Overview TOP VIDEOS OF THE MONTH (Amongst these brands)1.  Adidas – David Beckham Surprise2.  Converse – DOYATHING Campaign3.  PUMA – Social Lite Collection
  • 22. Adidas – David Beckham Surprise Video Statistics The surprise of a lifetime was unveiled at WestfieldStratford City as adidas brought astonished shoppers face to face with global icon David Beckham.
  • 23. Converse – DOYATHING Campaign Video StatisticsCheck out the official video launch for Converses newest 3 Artists, 1 Song titled "DoYaThing" featuring Gorillaz, Andre 3000, and James Murphy.
  • 24. Puma- Social Lite Collection Video StatisticsPUMA Social introduces Archive Lite and Future Suede:new Spring Summer collection featuring liteweightmaterials, designed for surfing the crowd.
  • 25. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric :‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.‬