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Top Moments From Brands and Teams on Social Media During-IPL7

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“The breadth and diversity strategies and executions undertaken by the IPL sponsors shows that there is no “one size fits all” approach to social media marketing,” said Rick Liebling, head of global …

“The breadth and diversity strategies and executions undertaken by the IPL sponsors shows that there is no “one size fits all” approach to social media marketing,” said Rick Liebling, head of global marketing for Unmetric, and a veteran marketer who has helped brands like MasterCard, Gillette and Johnnie Walker leverage global sports sponsorships. “The key is understanding your unique business objectives and using the wealth of social media data to unlock strategies that will help you connect with your ideal audience.” http://www.unmetric.com

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