Top Indian Brands on Social Media - July 2013

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Top Indian Brands on Social Media - July 2013

  1. 1. analyzed by Top Indian Brands on Social Media – July 2013
  2. 2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  3. 3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  4. 4. Sector Leaders in India (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Home Appliances Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  5. 5. A closer look into these sectors & brands
  6. 6. Hyundai India – Joyful July Hyundai India focussed its content strategy in July on promoting its ‘Joyful July’ campaign with discounts and offers for its i10 and i20 models. Hyundai India posted 28 times about the ‘Joyful July’ campaign and the average engagement score for these posts were 14, while the overall average engagement score was 31. The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets.
  7. 7. LG India – Clip Your Moments Contest LG India engaged with its by conducting the ‘Clip Your Moments’ contest on Facebook in July and these type of posts were the most engaging with an engagement score of 220 and 165 respectively. The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets.
  8. 8. Pepsi India - CollegeGiri Pepsi India engaged with its fans by asking them to share their CollegeGiri stories and posted the best stories on their Facebook page. Pepsi India posted 21 times about ‘CollegeGiri’ and these posts had an average engagement score of 15, while the overall average engagement score was 17.
  9. 9. Café Coffee Day – Friendship Day Offer Café Coffee Day’s posts around ‘Friendship Day’ engaged well with its fans. Café Coffee Day posted 5 times about ‘Friendship Day’ and these posts obtained an average engagement score of 26. The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets.
  10. 10. ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  11. 11. Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  12. 12. A closer look into these sectors & brands
  13. 13. Shoppers Stop - #TwitterAuction Shoppers Stop engaged with its followers by conducting a Twitter Auction in which followers bid on a product via Twitter. #TwitterAuction was the most used hashtag in July for the brand.
  14. 14. Max Life Insurance - #GoodAdviceBadAdvice Max Life Insurance’s #GoodAdviceBadAdvice contest was the most tweeted hashtag by the brand and the followers
  15. 15. Micromax - #MicromaxCanvas4 Launch Micromax and its followers tweeted more around the launch of Micromax Canvas 4 in July
  16. 16. Domino’s Pizza - #ChatakedaarDialogues Contest Domino’s Pizza India created lots of buzz through the #ChatakedaarDialogues Contest in July
  17. 17. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  18. 18. Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  19. 19. SO A closer Look at Selected Top Brands
  20. 20. KFC India Fiery Grilled KFC India’s Fiery Grilled commercial, which was uploaded to YouTube on 8th July was the most watched video on its channel with 14,502 views
  21. 21. Tata Nano Celebrate Awesomeness Tata Nano’s Celebrate Awesomeness video which was uploaded on July 28th garnered more than 178,000 views in just 3 days.
  22. 22. Allen Solly Colour Lab LookBook Photoshoot Allen Solly’s Colour Lab LookBook Photoshoot video was the most watched video on its YouTube channel with 17,092 views
  23. 23. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.

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