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Top Indian Brands on Social Media in March 2014
 

Top Indian Brands on Social Media in March 2014

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This report is compilation of the most successful, most engaging and most innovative campaigns that brands from India have run on social media in the last month. ...

This report is compilation of the most successful, most engaging and most innovative campaigns that brands from India have run on social media in the last month.
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    Top Indian Brands on Social Media in March 2014 Top Indian Brands on Social Media in March 2014 Presentation Transcript

    • TOP INDIAN BRANDS ON SOCIAL MEDIA MARCH 2014
    • Some of our clients
    • Sector Leaders in India (Based on the Unmetric Score* for Facebook) Sector Brand Automotive Aviation Beverages - Alcohol Banking & Finance Sector Brand Consumer Electronics Food & Beverages Home Appliances Home Care March 2014 *The Unmetric Score has two components - the Audience Strength and the Engagement Score. The Audience strength represents the size (share of market, presence) of the brand within the social network, and the Engagement score represents the brand’s engagement with customers (interaction, velocity). The number is normalized to give brands a score between 0 and 100.
    • Sector Leaders in India (Based on the Unmetric Score for Facebook) Sector Brand Hospitality Insurance Mobiles & Handhelds Personal Care Restaurant & Café Sector Brand Retail Retail Chain Telecom Travel & Tourism Technology March 2014
    • A closer look into these sectors & brands
    • *Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares or Favorites, Replies and Retweets based on their importance. We then divide their weighted sum by our estimate of the number of brand fans and followers who actively receive and view such content.
    • Nestlé– #ShareYourGoodness Nestlé’s share your goodness TVC was very successful on social media. During the campaign there was a sharp increase in its fan base. In this period, the brand experienced a growth rate of 350% which is 130 times the sector average. Content that was about the brand is what engaged best with Nestlé’s fans.
    • HIT – Kill Pests Kill Diseases HIT had multiple innovative contests to get fans to engage with the brand. The campaign defined by #HITandWIN asked participants to comment “HIT” on the post. Instead of a year’s supply of HIT, the winner was awarded a Flipkart gift voucher which was very sporting of the brand. This post announcing a 26 rupee off on a product was the most liked post in the month. The contest and this post combined brought in tons of interactions and engagement for the brand.
    • Adlabs Imagica– Images Galore What worked for Adlabs Imagica was uploading images of guests in its theme parks. The brand added many new images to its albums and received the most Likes on these images. Likes from images contributed to over 50% of all likes in the month.
    • Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Beverages - Alcohol Banking & Finance Consumer Electronics Sector Brand Food & Beverages Home Appliances Home Care Hospitality Insurance March 2014
    • Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Brand Mobiles & Handhelds Personal Care Restaurant & Café Retail Sector Brand Retail Chain Telecom Travel & Tourism Technology March 2014
    • A closer look into these sectors & brands
    • Toyota India – #1millionreasons Toyota reached 1 million customers in March and celebrated it with a quiz involving exciting giveaways. To participate, people had to follow the brand, re-tweet the question and answer with the #1millionreasons. The quiz was conducted on the 14th of March. The hashtag was used over 3,000 times in just that one day. It became the most used hashtag in the month.
    • Axis Bank Offers– Contest boosts engagement Axis Bank’s Offers handle ran a contest where followers were asked to share with the brand their #ExcuseToShop in order to win movie vouchers. The campaign that began on 21st March brought in tons of mentions and engagement. Multiple hashtags were used during the course of the campaign. #excusetoshop was the most used.
    • SamsoniteIndia– #DiscoverIndia Contest Samsonite India ran a quiz contest themed on destinations in India. The campaign saw an engagement score that was over 18 times the sector average. #DiscoverIndia became the most used hashtag in the sector.
    • Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Beverages - Alcohol Banking & Finance Consumer Electronics Sector Brand Food & Beverages Home Appliances Home Care Hospitality Insurance March 2014
    • Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Brand Mobiles & Handhelds Personal Care Restaurant & Café Retail Sector Brand Retail Chain Telecom Travel & Tourism Technology March 2014
    • Sunsilk Sunsilk celebrates 2 States Sunsilk tied up the movie ‘2 States’ to promote their new ‘Natural Recharge’ shampoo. The video received almost 400,000 views in March. Video Views Growth
    • Nikon Nikon School D-SLR Tutorials Nikon uploaded a series of D-SLR tutorials. These videos brought in over 130,000 new views for the channel. It resulted in a growth rate of 62% which is almost 12 times the sector average of 5%. Channel Views Growth
    • Pizza Hut Home Delivery on a Horse Pizza Hut’s creative marketing stunt brought the brand a 103% growth in channel views and 30% growth in subscriber base. The video is now the second most viewed video of all time in the brand’s channel. Channel Views Growth Subscribers Growth
    • Unmetric compiled this report by sourcing data from its own benchmarking platform. Click here to gain access to all this data by claiming a free 6 day trial. We analyze data from:
    • Please contact us at info@unmetric.com or drop us a line on Twitter with @unmetric
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