Top Indian Brands on Social Media- January 2014
 

Top Indian Brands on Social Media- January 2014

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January, the month of new beginnings, saw lots of activity by Indian brands on social media as brands rolled out new campaigns to engage with their audience. Unmetric takes a look at some of the most ...

January, the month of new beginnings, saw lots of activity by Indian brands on social media as brands rolled out new campaigns to engage with their audience. Unmetric takes a look at some of the most engaging campaigns on the Indian social media scene.Click here to find out more: http://bit.ly/1j9wCjd

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    Top Indian Brands on Social Media- January 2014 Top Indian Brands on Social Media- January 2014 Presentation Transcript

    • Top Indian Brands on Social Media – January 2014 analyzed by
    • ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
    • Sector Leaders in India (Based on the Unmetric Score for Facebook) Sector Automotive Aviation Beverages - Alcohol Banking & Finance Consumer Electronics January 2014 Brand Sector Food & Beverages Home Appliances Home Care Hospitality Insurance Brand
    • Sector Leaders in India (Based on the Unmetric Score for Facebook) Sector Mobiles & Handhelds Personal Care Restaurant & Café Retail January 2014 Brand Sector Retail Chain Telecom Travel & Tourism Technology Brand
    • A closer look into these sectors & brands
    • Comparing Top Banking & Finance Brands (Based on the Unmetric Score ) Engagement Audience Conversation (as % of fans) Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 1.7 % 31 617 1,033 33.3 % 5.2 % 1.8 % 60 168 - - 2,179,511 6.9 % 2.1 % 34 121 792 59.3 % Franklin Templeton India 880,861 5.5 % 2.1 % 100 175 45 11.1 % Visa (India) 468,628 0.56 % 5% 24 967 92 2.2 % Brand Name Total Fans Fan Growth ICICI Bank 2,693,120 2.3 % Axis Bank 2,080,273 HDFC Bank January 2014
    • ICICI – #TabBanking ICICI Bank introduced a new feature that will enable one to open an account within a day without visiting the bank by just using a tablet. Posts around this new feature engaged the best with its fans with an average engagement score of 824. ICICI’s average engagement score was 617, which more than twice the sector average of 284.
    • Comparing Top Mobile & Handhelds Brands (Based on the Unmetric Score ) Engagement Audience Conversation (as % of fans) Brand Name Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 1.6 % 95 336 2,760 41.6 % 2% 1.8 % 94 330 4,094 55.4 % 4,705,208 3.7 % 1.6 % 47 248 687 15.9 % Sony Mobile India 4,480,587 0.57 % 1% 59 290 388 30.4 % XOLO 1,718,629 16.3 % 5% 37 433 - - Total Fans Fan Growth Samsung Mobile India 9,725,496 2.3 % Nokia India 10,043,314 HTC India January 2014
    • Samsung Mobile India - #EveryDayGrand Contest Samsung Mobile India ran a contest on Facebook where fans get to win a Galaxy Grand 2. The posts around the contest generated lots of buzz for the brand. Samsung Mobile India saw a peak in its fan growth rate after the contest was announced on the 22nd January
    • Comparing Top Restaurant & Café Brands (Based on the Unmetric Score ) Engagement Audience Conversation (as % of fans) Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 2.1 % 266 105 687 48.9 % 3.9 % 2.4 % 102 298 968 91.5 % 4,044,641 0.73 % 0.69 % 61 139 273 12.8 % Pizza Hut Celebrations 3,680,718 1.8 % 1.4 % 43 145 267 13.9 % Dunkin’ Donuts 561,673 9.8 % 3.3 % 130 69 56 17.9 % Brand Name Total Fans Fan Growth Domino’s India 5,930,328 3.3 % KFC India 6,059,247 Café Coffee Day January 2014
    • Domino’s Pizza India – Content Strategy In January, Domino’s Pizza India focussed on posting content around special offers, but posts on contests engaged the best with its fans. The brand posted 30 contest-related updates which garnered an average engagement score of 203. Updates that contained photos saw better engagement than posts with just plain text.
    • ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
    • Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Automotive Aviation Beverages - Alcohol Banking & Finance Consumer Electronics January 2014 Brand Sector Food & Beverages Home Appliances Home Care Hospitality Insurance Brand
    • Sector Leaders in India (Based on the Unmetric Score for Twitter) Sector Mobiles & Handhelds Personal Care Restaurant & Café Retail January 2014 Brand Sector Retail Chain Telecom Travel & Tourism Technology Brand
    • A closer look into these sectors & brands
    • Comparing Top Automotive Brands (Based on the Unmetric Score ) Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets Tata Nano 12,734 13.7 % 310 311 1,203 1,366 2:00:17 Mercedes Benz India 23,692 23.7 % 362 96 387 901 5:47:25 Audi India 27,834 19.5 % 583 81 1,206 1,588 1:53:57 Suzuki Motorcycles 6,856 12 % 927 363 5,064 8,078 2:26:56 Nissan India 21,691 2.4 % 262 63 5,064 8,078 2:48:26 January 2014
    • Tata Nano - #CelebrateCityness Tata Nano ran the #CelebrateCityness Twitter contest between the 11th and 20th January and gave away Nano goodies to 3 winners everyday. The tweets around the contests saw high engagement among its followers. #CelebrateCityness was the most used hashtag by the brand and its followers. As a result, Tata Nano garnered an average engagement score of 310, which 31 times the sector average of 10
    • Comparing Top Retail Brands (Based on the Unmetric Score ) Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets FabFurnish 1,111 14.1 % 929 87 742 314 7:57:51 Allen Solly 10,258 220.5% 236 193 132 286 6:35:32 Godrej Nature’s Basket 3,661 5.2% 227 146 218 166 8:54:42 Century Ply India 2,221 5.5 % 819 78 510 366 3:08:29 Louis Philippe 1,953 13.6 % 980 125 1,110 1,454 6:58:14 January 2014
    • FabFurnish - #FreedomOfImagination Contest FabFurnish asked its followers to combine the words, Freedom and Imagination to come up with single word for it and gave away a Rs.1,500 worth voucher for the winners. The brand promoted the contest using the hashtag #FreedomOfImagination, which was used 5,895 times by its followers. FabFurnish’s saw high levels of engagement during the contest. The average engagement score was 929, which is more than 20 times the sector average of 45
    • Comparing Top Aviation Brands (Based on the Unmetric Score ) Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets IndiGo 4,417 15.6 % 191 496 1,045 548 0:18:57 Jet Airways 46,899 1.3 % 70 33 381 108 12:55:30 SpiceJet Airlines 11,005 4.3 % 95 52 172 85 1:48:41 Turkish Airlines India 1,250 7% 389 65 98 43 83:00:41 January 2014
    • IndiGo - #6efridayquiz IndiGo conducted a Twitter quiz every Friday in January and gave away travel vouchers to the winners. The tweets around the quiz generated lots of buzz and the hashtag #6efridayquiz was one the most engaging hashtag for the brand with an engagement score of 795. IndiGo saw high levels of engagement on all Fridays in January Indigo garnered an overall average engagement score of 191, which is more than twice the sector average of 81
    • ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
    • Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Automotive Aviation Beverages - Alcohol Banking & Finance Consumer Electronics January 2014 Brand Sector Food & Beverages Home Appliances Home Care Hospitality Insurance Brand
    • Sector Leaders in India (Based on the Unmetric Score for YouTube) Sector Mobiles & Handhelds Personal Care Restaurant & Café Retail January 2014 Brand Sector Retail Chain Telecom Travel & Tourism Technology Brand
    • A closer Look at Selected Top Brands SO
    • Myntra Mega Sale Video Views Growth Myntra’s ‘Mega Sale’ video was the most watched video on its channel in January with more than 1 million views.
    • Samsung Mobile India Samsung Galaxy Grand 2 TVC Video Views Growth The Samsung Galaxy Grand 2 TVC was posted on Samsung Mobile’s YouTube channel on the 28th January and garnered more than 624,000 views in just 3 days.
    • Cadbury Bournville Rediscover an old favorite Video Views Growth Cadbury Bournville’s ‘Rediscover an old favorite’ video was the most viewed video on its channel in January and was viewed 37,000 times in 2 days.
    • THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.