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Top Australian Brands On Social Media in July 2013

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The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.

The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.

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  • 1. analyzed by Top Australian Brands on Social Media – July 2013
  • 2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  • 3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  • 4. Sector Leaders in Australia (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  • 5. A closer look into these sectors & brands
  • 6. Mercedes Benz Australia – Fan Engagement Mercedes Benz Australia focused its content strategy on posting pictures of models of their cars. This gave the brand a fan engagement score of 182, which is much higher than the Australian Automotive sector average.
  • 7. FlyScoot Australia – ‘Xmas in July’ FlyScoot Australia’s Xmas in July offer and Instagram contest engaged well with its fans.
  • 8. NAB – ‘Renovation or Vacation’ Contest NAB conducted a ‘Renovation or Vacation’ contest with a chance to win $10K towards one or the other. Posts around the contest engaged well with its audience.
  • 9. David Jones – Spring Summer Fashion Launch David Jones posted more updates around the Spring Summer Fashion Launch in July
  • 10. ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  • 11. Sector Leaders in Australia (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  • 12. A closer look into these sectors & brands
  • 13. Sportsgirl - #Sportsgirlatsplendour Sportsgirl tweeted atleast twice a day. 49% of their tweets were proactive and 46% were replies. #Sportsgirlatsplendour was the most used hashtag
  • 14. Ford Australia - #RangerRivals Ford Australia tweeted more around the Ranger Rivals game and the 24 Hour Fiesta Quiz. The Top Hashtags were #RangerRivals and #24HRFiesta
  • 15. Redbull Australia - #RBMASplendour Redbull Australia tweeted a lot around the RBMA music event and #RBMASplendour was the most used hashtag during the time period analyzed
  • 16. HBF – #GoodFoodandWineShow HBF Health created buzz around the Good Food and Wine show by running a contest to give away 12 double passes to the show. #GoodFoodandWineShow and #GoodFood were the most used hashtag during the time period analyzed.
  • 17. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  • 18. Sector Leaders in Australia (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  • 19. SO A closer Look at Selected Top Brands
  • 20. Kia Motors Australia Series 2 Kia Sportage Kia Motor’s Series 2 Kia Sportage video, which was released on 22nd July, garnered more than 300,000 views in a single day.
  • 21. AAMI Insurance Switched On Stories AAMI’s video on asking customers to share their Switched On Stories on Facebook was the most watched video on its YouTube channel in July
  • 22. Target Australia Gok The Look – Mix it up to find the perfect fit Target Australia’s Gok the Look video was the most watched video on Target Australia’s YouTube channel with over 216,000 views during the time period analyzed
  • 23. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.