analyzed by
Top Australian Brands on Social Media – July 2013
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your...
SO
ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer E...
A closer look
into these
sectors & brands
Mercedes Benz Australia – Fan Engagement
Mercedes Benz Australia focused its content
strategy on posting pictures of model...
FlyScoot Australia – ‘Xmas in July’
FlyScoot Australia’s Xmas in July offer and Instagram
contest engaged well with its fa...
NAB – ‘Renovation or Vacation’ Contest
NAB conducted a ‘Renovation or Vacation’ contest with a
chance to win $10K towards ...
David Jones – Spring Summer Fashion Launch
David Jones posted more updates around the
Spring Summer Fashion Launch in July
ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer El...
A closer look
into these
sectors & brands
Sportsgirl - #Sportsgirlatsplendour
Sportsgirl tweeted atleast twice a day. 49% of their
tweets were proactive and 46% wer...
Ford Australia - #RangerRivals
Ford Australia tweeted more around the Ranger
Rivals game and the 24 Hour Fiesta Quiz.
The ...
Redbull Australia - #RBMASplendour
Redbull Australia tweeted a lot around the RBMA
music event and #RBMASplendour was the ...
HBF – #GoodFoodandWineShow
HBF Health created buzz around the Good Food and
Wine show by running a contest to give away 12...
SO
ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer
El...
SO
A closer Look at
Selected Top
Brands
Kia Motors Australia
Series 2 Kia Sportage
Kia Motor’s Series 2 Kia Sportage video, which was
released on 22nd July, garne...
AAMI Insurance
Switched On Stories
AAMI’s video on asking customers to share their
Switched On Stories on Facebook was the...
Target Australia
Gok The Look – Mix it up to find the perfect fit
Target Australia’s Gok the Look video was the
most watch...
About Unmetric :
THANK YOU
Please contact us at
info@unmetric.com
for more information
Unmetric works with leading brands ...
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Top Australian Brands On Social Media in July 2013

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The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.

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Top Australian Brands On Social Media in July 2013

  1. 1. analyzed by Top Australian Brands on Social Media – July 2013
  2. 2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  3. 3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  4. 4. Sector Leaders in Australia (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  5. 5. A closer look into these sectors & brands
  6. 6. Mercedes Benz Australia – Fan Engagement Mercedes Benz Australia focused its content strategy on posting pictures of models of their cars. This gave the brand a fan engagement score of 182, which is much higher than the Australian Automotive sector average.
  7. 7. FlyScoot Australia – ‘Xmas in July’ FlyScoot Australia’s Xmas in July offer and Instagram contest engaged well with its fans.
  8. 8. NAB – ‘Renovation or Vacation’ Contest NAB conducted a ‘Renovation or Vacation’ contest with a chance to win $10K towards one or the other. Posts around the contest engaged well with its audience.
  9. 9. David Jones – Spring Summer Fashion Launch David Jones posted more updates around the Spring Summer Fashion Launch in July
  10. 10. ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  11. 11. Sector Leaders in Australia (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  12. 12. A closer look into these sectors & brands
  13. 13. Sportsgirl - #Sportsgirlatsplendour Sportsgirl tweeted atleast twice a day. 49% of their tweets were proactive and 46% were replies. #Sportsgirlatsplendour was the most used hashtag
  14. 14. Ford Australia - #RangerRivals Ford Australia tweeted more around the Ranger Rivals game and the 24 Hour Fiesta Quiz. The Top Hashtags were #RangerRivals and #24HRFiesta
  15. 15. Redbull Australia - #RBMASplendour Redbull Australia tweeted a lot around the RBMA music event and #RBMASplendour was the most used hashtag during the time period analyzed
  16. 16. HBF – #GoodFoodandWineShow HBF Health created buzz around the Good Food and Wine show by running a contest to give away 12 double passes to the show. #GoodFoodandWineShow and #GoodFood were the most used hashtag during the time period analyzed.
  17. 17. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  18. 18. Sector Leaders in Australia (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant July 2013
  19. 19. SO A closer Look at Selected Top Brands
  20. 20. Kia Motors Australia Series 2 Kia Sportage Kia Motor’s Series 2 Kia Sportage video, which was released on 22nd July, garnered more than 300,000 views in a single day.
  21. 21. AAMI Insurance Switched On Stories AAMI’s video on asking customers to share their Switched On Stories on Facebook was the most watched video on its YouTube channel in July
  22. 22. Target Australia Gok The Look – Mix it up to find the perfect fit Target Australia’s Gok the Look video was the most watched video on Target Australia’s YouTube channel with over 216,000 views during the time period analyzed
  23. 23. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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