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Top Australian Brands on Social Media- January 2014
 

Top Australian Brands on Social Media- January 2014

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Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have ...

Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T

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    Top Australian Brands on Social Media- January 2014 Top Australian Brands on Social Media- January 2014 Presentation Transcript

    • Top Australian Brands on Social Media – January 2014 analyzed by
    • ANALYSIS OF BRANDS ON SO FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
    • Sector Leaders in Australia (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Food & Beverages Aviation Retail Chains Banking Insurance Consumer Electronics Restaurant Mobiles & Handhelds Telecom January 2014 Brand
    • A Closer Look Into These Sectors & Brands
    • Comparing Top Mobile & Handhelds Brands Engagement Audience Conversation (as % of fans) Brand Name Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded .82 % 22 292 50 60% 0.83 % 0.37 % 23 46 78 37.2 % 138,237 0.8 % 0.25 % 33 81 153 62.1 % 46,265 1.3 % .66 % 13 80 16 43.6 % Total Fans Fan Growth Sony Mobile Australia 51,629 .83 % HTC Australia 287,576 Nokia Australia Huawei Australia January 2014 Community
    • HTC Australia - Tease and Release of the Champagne Gold Edition HTC Australia teased their following with new HTC Gold Edition using 3 posts which received an average engagement score of 119, higher than their overall average engagement of 46. The number of fans talking about the brand increased after the 2 updates about the gold edition was posted
    • Comparing Top Aviation Brands Engagement Audience Conversation (as % of fans) Brand Name Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 1.7 % 16 448 706 76.2 % 6.5 % 2.9 % 25 483 513 84.6 % 136,034 3.1 % 1.3 % 11 486 115 77.4 % FlyScoot Australia 90,086 12.7 % 12.3 % 22 489 90 0% Cathay Pacific Australia 36,492 .69 % 12 % 11 994 26 88.5% Total Fans Fan Growth Qantas 453,067 1.9 % Virgin Australia 330,848 AirAsia Australia January 2014
    • Cathay Pacific Australia – Chinese New Year Cathay Pacific Australia celebrated the Chinese New Year with giveaways, deals and promotions, which saw high engagement among its fans, This post on the Chinese New Year sale received an engagement score of a 1000. As a result, Cathay Pacific’s average engagement score of 994, while the sector average was 548.
    • Comparing Top Retail Chain Brands Engagement Audience Conversation (as % of fans) Brand Name Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded 3.3 % 884 433 818 4.1 % 1.3 % 1% 47 400 1219 83.1 % 663,202 2.8 % 2.3 % 57 469 1,197 90.3 % Mimco 238,917 10.7% 4.4 % 34 283 36 69.4 % Country Road 188,749 1.1 % 2.0 % 56 385 90 81.1 % Total Fans Fan Growth ALDI Australia 141,544 1.8% Woolworth’s Australia 597,813 Coles January 2014
    • Coles - Recipes In January Coles engaged with it fans by posting12 recipes and these posts received an average engagement score of 485. Coles received an average engagement score of 469, which is more than 3 times the sector average.
    • ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
    • Sector Leaders in Australia (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Aviation Retail Chains Banking Insurance Consumer Electronics Restaurant & Café Mobiles & Handhelds January 2014 Food & Beverages Telecom Brand
    • A Closer Look Into These Sectors & Brands
    • Comparing Top Retail Chain Brands Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets Coles Supermarket 16,776 1.3 % 145 32 925 1 8:29:43 Country Road 9,486 1.9% 82 19 44 8 3;01:26 The Good Guys AU 5,498 1.2 % 171 86 108 6 1:44:50 Peters of Kensington 1,866 1.0 % 86 42 34 1 5:39:06 David Jones Store 17,883 2.3% 38 143 3 62 16:01 January 2014
    • David Jones Store - #djsfashion The David Jones Store hosted a fashion event and used the hashtag #djsfashion to promote the event . The tweets around the event engaged the best with its followers. #djsfashion was the most used hashtag by the brand and its followers. The #djsfashion hashtag was also the most engaging hashtag for the brand.
    • Comparing Top Insurance Brands Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets Bupa Australia 7,359 9.2% 35 264 1,851 89 8:06:12 Medibank 2,727 22.4 % 331 209 207 53 14:38:20 NRMA Motoring Services 4,348 1.7 % 122 64 78 28 11:00:33 Frank Health Ins 243 0.42 % 0 1 2 1 0:20:40 HBF 1,069 13.10 % 247 179 150 14 7:13:01 January 2014
    • HBF - #TakeOn2014 HBF ran a campaign around the hashtag #TakeOn2014 where followers would tweet out their fitness goals for the year using the hashtag and would receive, various fitness goodies to help them achieve their goal. #Takeon2014 was the most used hashtag by the brand and its followers. During the same period, HBF saw a follower growth rate of 13.1%, which is 5 times the sector average of 2.6%.
    • Comparing Top Restaurant & Cafe Brands Number of Tweets Brand Name Total Followers Followers Growth Engagement Score Average Response Time Proactive Tweets Replies Retweets Dominos Australia 33,900 10.5 % 98 51 520 - 1:51:11 Pizza Capers 2,255 0.89 % 148 14 55 - 13:40:51 Nando's Australia 8,513 1.4 % 213 15 66 43 24:09:48 Starbucks Australia 2,531 4.3 % 391 7 13 - 24:15:05 January 2014
    • Domino’s Australia – #freepizza In January, Domino’s Australia gave away free pizza, garlic bread and coke to followers who would direct message them. The tweets around #freepizza generated lots of buzz for the brand. #freepizza was the most used hashtag by the brand and its followers in January.
    • ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
    • Sector Leaders in Australia (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Food & Beverages Aviation Retail Chains Banking Insurance Consumer Electronics Restaurant & Café Mobiles & Handhelds Telecom January 2014 Brand
    • A Closer Look At Selected Top Brands SO
    • McDoanld’s Australia channel McDonald’s McOz 15’ McDonalds’s Australia’s video about the reintroduction of the legendary McOZ was the most watched on its channel with more than 415,000 views.
    • Audi Australia Audi Australia 100,000 Facebook fans Celebration, Featuring the R8 V10 plus Audi’ Australia’s video was viewed more than 1,200 times becoming the most viewed video on its channel in January.
    • THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.