Top Australian Brands on Social Media in June 2013
 

Top Australian Brands on Social Media in June 2013

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The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social ...

The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.

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Top Australian Brands on Social Media in June 2013 Top Australian Brands on Social Media in June 2013 Presentation Transcript

  • analyzed by Top Australian Brands on Social Media
  • The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  • SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  • Sector Leaders in Australia (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant June 2013
  • A closer look into these sectors & brands
  • Comparing Top Automotive Brands Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Hyundai Australia 186,354 20.02 % 4.1% 34 43 83 1.2 % Mercedes Benz Australia 83,273 9.4 % 10 % 23 251 9 - Holden 390,164 1 % 1.3 % 28 65 31 - Audi Australia 64,899 0.91 % 11.2 % 74 134 21 4.8 % BMW Australia 96,030 1.3 % 6.5 % 36 169 22 - June 2013
  • Hyundai Australia – Audience Growth
  • Comparing Top Aviation Brands Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Qantas 391,788 6.5% 3.2% 19 93 526 49% Virgin Australia 264,468 4.8% 3% 33 48 322 26.4% AirAsia Australia 120,979 0.64% 0.73% 7 78 62 27.4% FlyScoot Australia 51,365 5.8% 2.1% 26 27 9 11.1% Cathay Pacific Airways (Australia) 17,174 2.2% 1.6% 13 31 8 - June 2013
  • Virgin Australia – Customer Service 12:59:46 10:45:25 1:11:28 1:00:08 AirAsia Australia Qantas FlyScoot Australia Virgin Australia
  • Comparing Top Banks Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Commonwealth Bank 480,5101 8.7 % 3.1 % 21 76 356 89.9 % NAB 104,019 6 % 2.3 % 34 21 165 47.9 % Westpac 61,740 10.8 % 4.2 % 56 18 80 38.8 % BNZ 14,713 6.4 % 4.8 % 14 121 20 - Bankwest 21,872 3 % 5 % 14 42 13 - June 2013
  • Commonwealth Bank - Dollarmites
  • Comparing Top Retail Chains June 2013 Brand Name Audience Conversation (as % of fans) Engagement Community Admin Posts Engagement Fan Posts % of Fan Posts Admin Responded Total Fans Fan Growth Coles Australia 502,744 19.5% 7.8 % 51 68 611 2.3 % Woolworths Australia 500,351 0.59 % 2.6 % 38 74 801 25.8 % Boohoo.com 288,966 5.3 % 3.5 % 87 22 6 33.3 % Big W 230,622 3.4 % 3.8 % 83 24 520 11.5 % Target Australia 349,293 1.8 % 1.9 % 54 25 375 12.8 %
  • Woolworths Australia - Contests
  • ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  • Sector Leaders in Australia (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant June 2013
  • A closer look into these sectors & brands
  • Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets UGG Australia 57,398 0.09 % 41 42 5 0:17:26 Quickflix 2,605 1.8 % 233 36 11 8:19:14 Sports Girl 17,972 1.9 % 32 36 2 14:21:17 Crocs Australia 337 0.61 % 17 2 1 - Cotton On 16,466 2.6 % 3 24 10 21:25:15 Comparing Top Retail Brands June 2013
  • Quickflix – Sydney Film Festival #SydFilmFest
  • Comparing Top Automotive Brands Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets Mazda Australia 6,202 10.8 % 411 25 111 0:16:18 Kia Australia 7,550 15 % 103 15 3 5:51:56 Holden 10,176 4.1 % 40 86 65 2:59:13 BMW Australia 4,281 6.1 % 36 13 13 0:09:50 Hyundai Australia 3,146 4.9 % 12 6 22 22:25:42 June 2013
  • Kia Australia - #SmartSolutions
  • Comparing Top Aviation Brands Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets Qantas Airways 123,424 2.5 % 27 524 4 9:12:37 Virgin Australia 92,819 2.7 % 23 814 2 0:33:19 Jetstar Airways 46,562 3.4 % 15 603 9 6:26:20 Cathay Pacific Australia 2,232 2.2 % 32 31 4 13:56:29 June 2013
  • Virgin Australia – Customer Service 13:56:29 9:12:37 6:26:20 0:33:19 3:33:00 Cathay Pacific Australia Qantas Airways Jetstar Airways Virgin Australia Australian Aviation Sector Average Average Response Time
  • Comparing Top Insurance Brands Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets Bupa Australia 3,465 3.8 % 133 98 14 5:13:18 AMP 1,460 6.4 % 26 13 2 8:52:20 AAMI Insurance 742 3.8 % 5 39 4 1:34:49 HBF 804 5.6 % 48 12 8 27:06:13 NIB Health Funds 990 2.7 % 6 19 2 34:30:41 June 2013
  • Bupa Australia - #HealthyChat
  • SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  • Sector Leaders in Australia (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Consumer Electronics Sector Brand Food & Beverages Retail Chains Insurance Restaurant June 2013
  • SO A closer Look at Selected Top Brands
  • Holden Australia Can Barina save your relationship?
  • Coles One Direction Facebook Competition
  • McDonald’s Australia Darrell Lea Rocklea Road Shake
  • About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.