THE SOCIAL MEDIA HABITS
Top US Beer Brands
THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media
outposts of...
FACEBOOK
ANALYSIS
Facebook Unmetric Score
62
50
46
36
33 33 32
21
18 17
0
10
20
30
40
50
60
70
Fan Base
5,959,721
3,996,009
2,773,461
1,628,735
1,367,308
772,579
337,798 276,194 140,791 48,389
-
1,000,000
2,000,000
3,...
Fan Growth Rate
34.74%
5.71%
3.89% 3.80% 3.16%
1.70% 1.46% 0.81% 0.23%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.0...
Number of Posts
68
53
45
40
32 32
24
15
12 11
0
10
20
30
40
50
60
70
80
Engagement Score
356
326
226
139 139
118
92
46
32
16
0
50
100
150
200
250
300
350
400
Content Strategy
0
20
40
60
80
100
120
140
160
180
200
0
20
40
60
80
100
120
Most Engaging Posts
401
213
92
13 7 3 2 2
0
50
100
150
200
250
300
350
400
450
Keystone
Light
Samuel
Adams
Busch Budweiser
(United
States)
Coo...
Average Response Time (in mins)
16
36
544
758
1326
1407
2027
2954
0 500 1000 1500 2000 2500 3000 3500
Becks
Bud Light
Busc...
TWITTER
ANALYSIS
Twitter Unmetric Score
49
36
32
25
17
15
10
0
10
20
30
40
50
60
24411
16562
11301
6233
5478 5359
4613
986
0
5000
10000
15000
20000
25000
30000
Follower Base
20.54
15.52
8.69
4.46 4
2.85 2.82
0
5
10
15
20
25
Follower Growth Rate
Number of Tweets
624
129
94
26 18 12
0
100
200
300
400
500
600
700 Samuel Adams tweets the
most.
Number of Replies
573
17 16 3 1
0
100
200
300
400
500
600
700
Average Reply Time (Mins)
629
368
40
40
0 100 200 300 400 500 600 700
@budlight
@SamuelAdamsBeer
@MillerLite
@_ModeloEspec...
YOUTUBE
ANALYSIS
YouTube Unmetric Score
99
66
52
48 48 48
39
28 28
19
0
10
20
30
40
50
60
70
80
90
100
Video Views
16,105,720
10,968,438
6,500,778
3,879,459
3,123,537
1,924,554
1,458,215 1,235,357 939,162
157,062
0
2000000
40...
201.78%
90.70%
20.10%
14.58%
3.40% 3.09% 1.01% 0.67% 0.19%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
The
Official
Mille...
Subscriber Base
13,752
6,154
5,173
4,479 4,375
2,026
1,116 906 866 629
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,0...
Subscriber Growth Rate
31%
9.50%
7.90%
3.40% 2.90% 3%
1.60%
0.74% 0.27%
0%
5%
10%
15%
20%
25%
30%
35%
The
Official
Miller ...
Total New Uploads
10
8
5
3 3
1
0
2
4
6
8
10
12
The Official
Miller Lite
Coors Light Cold
Channel
Carlsberg Bud Light Budwe...
Top Videos
THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchma...
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The Social Media Habits for Top US Beer Brands

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Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?

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  • Hi Sachin, you must have eagle eyes :) Thanks for pointing it out! We have corrected the error and reuploaded.
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  • There is some correction to be made in Slide number 11, in place of 'Busch', it needs to be 'Keystone Light' that has the highest number of responses to the queries.
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The Social Media Habits for Top US Beer Brands

  1. 1. THE SOCIAL MEDIA HABITS Top US Beer Brands
  2. 2. THE SOCIAL MEDIA BENCHMARKING COMPANY FOR BRANDS We monitor and analyze the daily activity on the social media outposts of over 10,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently
  3. 3. FACEBOOK ANALYSIS
  4. 4. Facebook Unmetric Score 62 50 46 36 33 33 32 21 18 17 0 10 20 30 40 50 60 70
  5. 5. Fan Base 5,959,721 3,996,009 2,773,461 1,628,735 1,367,308 772,579 337,798 276,194 140,791 48,389 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000
  6. 6. Fan Growth Rate 34.74% 5.71% 3.89% 3.80% 3.16% 1.70% 1.46% 0.81% 0.23% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Busch Samuel Adams Modelo Especial USA Coors Light Miller Lite Bud Light Corona Extra USA Keystone Light Becks
  7. 7. Number of Posts 68 53 45 40 32 32 24 15 12 11 0 10 20 30 40 50 60 70 80
  8. 8. Engagement Score 356 326 226 139 139 118 92 46 32 16 0 50 100 150 200 250 300 350 400
  9. 9. Content Strategy 0 20 40 60 80 100 120 140 160 180 200 0 20 40 60 80 100 120
  10. 10. Most Engaging Posts
  11. 11. 401 213 92 13 7 3 2 2 0 50 100 150 200 250 300 350 400 450 Keystone Light Samuel Adams Busch Budweiser (United States) Coors Light Becks Bud Light Corona Extra USA Number of Replies
  12. 12. Average Response Time (in mins) 16 36 544 758 1326 1407 2027 2954 0 500 1000 1500 2000 2500 3000 3500 Becks Bud Light Busch Samuel Adams Budweiser (United States) Coors Light Miller Lite Corona Extra USA
  13. 13. TWITTER ANALYSIS
  14. 14. Twitter Unmetric Score 49 36 32 25 17 15 10 0 10 20 30 40 50 60
  15. 15. 24411 16562 11301 6233 5478 5359 4613 986 0 5000 10000 15000 20000 25000 30000 Follower Base
  16. 16. 20.54 15.52 8.69 4.46 4 2.85 2.82 0 5 10 15 20 25 Follower Growth Rate
  17. 17. Number of Tweets 624 129 94 26 18 12 0 100 200 300 400 500 600 700 Samuel Adams tweets the most.
  18. 18. Number of Replies 573 17 16 3 1 0 100 200 300 400 500 600 700
  19. 19. Average Reply Time (Mins) 629 368 40 40 0 100 200 300 400 500 600 700 @budlight @SamuelAdamsBeer @MillerLite @_ModeloEspecial
  20. 20. YOUTUBE ANALYSIS
  21. 21. YouTube Unmetric Score 99 66 52 48 48 48 39 28 28 19 0 10 20 30 40 50 60 70 80 90 100
  22. 22. Video Views 16,105,720 10,968,438 6,500,778 3,879,459 3,123,537 1,924,554 1,458,215 1,235,357 939,162 157,062 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 16000000 18000000
  23. 23. 201.78% 90.70% 20.10% 14.58% 3.40% 3.09% 1.01% 0.67% 0.19% 0.00% 50.00% 100.00% 150.00% 200.00% 250.00% The Official Miller Lite Bud Light Coors Light Cold Channel Dos Equis Beer Carlsberg Samuel Adams BudweiserRed Stripe Beer Official Channel Beck's Beer Views Growth Rate
  24. 24. Subscriber Base 13,752 6,154 5,173 4,479 4,375 2,026 1,116 906 866 629 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000
  25. 25. Subscriber Growth Rate 31% 9.50% 7.90% 3.40% 2.90% 3% 1.60% 0.74% 0.27% 0% 5% 10% 15% 20% 25% 30% 35% The Official Miller Lite Dos Equis Beer Coors Light Cold Channel Carlsberg Samuel Adams Budweiser Heineken USA Bud Light Red Stripe Beer Official Channel
  26. 26. Total New Uploads 10 8 5 3 3 1 0 2 4 6 8 10 12 The Official Miller Lite Coors Light Cold Channel Carlsberg Bud Light Budweiser Red Stripe Beer Official Channel
  27. 27. Top Videos
  28. 28. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : ‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.‪
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