The Social Media Habits for Top US Beer Brands
 

The Social Media Habits for Top US Beer Brands

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Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?

Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?

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http://blog.unmetric.com 170
http://beer.xplain.co 109
http://www.scoop.it 53
http://hammr.co 38
http://54.198.30.116 27
https://twitter.com 20
http://s3.amazonaws.com 15
http://mce-guidelines.revolucija.hr 8
http://www.google.com 5
http://www.linkedin.com 5
http://superconductor.co 2
http://elearning.tadelformacion.com 2
http://www.pulse.me 2
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http://test.unmetric.com 1
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  • Hi Sachin, you must have eagle eyes :) Thanks for pointing it out! We have corrected the error and reuploaded.
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  • There is some correction to be made in Slide number 11, in place of 'Busch', it needs to be 'Keystone Light' that has the highest number of responses to the queries.
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The Social Media Habits for Top US Beer Brands The Social Media Habits for Top US Beer Brands Presentation Transcript

  • THE SOCIAL MEDIA HABITS Top US Beer Brands
  • THE SOCIAL MEDIA BENCHMARKING COMPANY FOR BRANDS We monitor and analyze the daily activity on the social media outposts of over 10,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently
  • FACEBOOK ANALYSIS View slide
  • Facebook Unmetric Score 62 50 46 36 33 33 32 21 18 17 0 10 20 30 40 50 60 70 View slide
  • Fan Base 5,959,721 3,996,009 2,773,461 1,628,735 1,367,308 772,579 337,798 276,194 140,791 48,389 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000
  • Fan Growth Rate 34.74% 5.71% 3.89% 3.80% 3.16% 1.70% 1.46% 0.81% 0.23% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Busch Samuel Adams Modelo Especial USA Coors Light Miller Lite Bud Light Corona Extra USA Keystone Light Becks
  • Number of Posts 68 53 45 40 32 32 24 15 12 11 0 10 20 30 40 50 60 70 80
  • Engagement Score 356 326 226 139 139 118 92 46 32 16 0 50 100 150 200 250 300 350 400
  • Content Strategy 0 20 40 60 80 100 120 140 160 180 200 0 20 40 60 80 100 120
  • Most Engaging Posts
  • 401 213 92 13 7 3 2 2 0 50 100 150 200 250 300 350 400 450 Keystone Light Samuel Adams Busch Budweiser (United States) Coors Light Becks Bud Light Corona Extra USA Number of Replies
  • Average Response Time (in mins) 16 36 544 758 1326 1407 2027 2954 0 500 1000 1500 2000 2500 3000 3500 Becks Bud Light Busch Samuel Adams Budweiser (United States) Coors Light Miller Lite Corona Extra USA
  • TWITTER ANALYSIS
  • Twitter Unmetric Score 49 36 32 25 17 15 10 0 10 20 30 40 50 60
  • 24411 16562 11301 6233 5478 5359 4613 986 0 5000 10000 15000 20000 25000 30000 Follower Base
  • 20.54 15.52 8.69 4.46 4 2.85 2.82 0 5 10 15 20 25 Follower Growth Rate
  • Number of Tweets 624 129 94 26 18 12 0 100 200 300 400 500 600 700 Samuel Adams tweets the most.
  • Number of Replies 573 17 16 3 1 0 100 200 300 400 500 600 700
  • Average Reply Time (Mins) 629 368 40 40 0 100 200 300 400 500 600 700 @budlight @SamuelAdamsBeer @MillerLite @_ModeloEspecial
  • YOUTUBE ANALYSIS
  • YouTube Unmetric Score 99 66 52 48 48 48 39 28 28 19 0 10 20 30 40 50 60 70 80 90 100
  • Video Views 16,105,720 10,968,438 6,500,778 3,879,459 3,123,537 1,924,554 1,458,215 1,235,357 939,162 157,062 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 16000000 18000000
  • 201.78% 90.70% 20.10% 14.58% 3.40% 3.09% 1.01% 0.67% 0.19% 0.00% 50.00% 100.00% 150.00% 200.00% 250.00% The Official Miller Lite Bud Light Coors Light Cold Channel Dos Equis Beer Carlsberg Samuel Adams BudweiserRed Stripe Beer Official Channel Beck's Beer Views Growth Rate
  • Subscriber Base 13,752 6,154 5,173 4,479 4,375 2,026 1,116 906 866 629 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000
  • Subscriber Growth Rate 31% 9.50% 7.90% 3.40% 2.90% 3% 1.60% 0.74% 0.27% 0% 5% 10% 15% 20% 25% 30% 35% The Official Miller Lite Dos Equis Beer Coors Light Cold Channel Carlsberg Samuel Adams Budweiser Heineken USA Bud Light Red Stripe Beer Official Channel
  • Total New Uploads 10 8 5 3 3 1 0 2 4 6 8 10 12 The Official Miller Lite Coors Light Cold Channel Carlsberg Bud Light Budweiser Red Stripe Beer Official Channel
  • Top Videos
  • THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : ‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.‪