Social Media Shakedown of Top UK Brands in January 2014

analyzed by
ANALYSIS OF

BRANDS ON
FACEBOOK

SO

Fans, Conversations, Engagement,
Campaigns, etc...
Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Facebook)

Sector

Brand

Sector

Automotive

Food &...
Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Facebook)

Sector

Brand

Sector

Home Care

Retail ...
A Closer Look at
Selected Top
Brands
Premier Inn – Contests
Premier Inn conducted two contests, ‘Where’s Lenny?’ and ‘What’s under Lenny’s pillow?’, between th...
Evian UK – #LiveYoungJanuary
Evian UK posted many updates around its #LiveYoungJanuary campaign and also conducted
giveawa...
AO.com – Contests
AO.com ran a series of contests on its Facebook page in January and these contests helped gain traction ...
ANALYSIS OF

BRANDS ON

TWITTER

SO

Followers, Customer Service Metrics,
Campaigns, etc...
Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Twitter)

Sector

Brand

Sector

Automotive

Food & ...
Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Twitter)

Sector

Brand

Sector

Home Care

Retail C...
A Closer Look at
Selected Top
Brands

SO
Land Rover UK – #Hibernot
In January, Land Rover UK launched Hibernot – an online hub of winter trails, walks, and activit...
The Macallan - #Mac12days
The Macallan asked its fans to retweet its tweets with the hashtag #Mac12days for a chance to wi...
Avon UK - #ColourMeMonday

In January, Avon UK engaged its followers with the #ColourMeMonday campaign, in which followers...
ANALYSIS OF

BRANDS ON

YOUTUBE

SO

Views, Shares, Uploads, Top Video, etc...
Sector Leaders in the United Kingdom
(Based on the Unmetric Score for YouTube)

Sector

Brand

Sector

Automotive

Food & ...
Sector Leaders in the United Kingdom
(Based on the Unmetric Score for YouTube)

Sector
Home Care

Mobile & Handhelds

Pers...
A Closer Look at
Selected Top
Brands

SO
Newcastle – Anna Kendrick – Behind the scenes of the Mega
Huge Game Day Ad Newcastle almost made
Video Views Growth
This v...
Waitrose: Story of Waitrose.com

The Story of Waitrose.com video was the most watched
video on its channel with more than ...
Innocent Drinks: Tastes Good, Does Good
This video which depicts how Innocent Drinks tastes
good and does good, was viewed...
THANK YOU
Please contact us at

info@unmetric.com
for more information

About Unmetric :
Unmetric works with leading brand...
Top UK Brands on Social Media - January 2014
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Top UK Brands on Social Media - January 2014

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January, the month of new beginnings and fresh starts, for people and brands alike. New contests, innovative campaigns, crazy offers; name it, the brands did it all. Take a look at how brands in UK shook up social in the first month of the new year.

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Transcript of "Top UK Brands on Social Media - January 2014"

  1. 1. Social Media Shakedown of Top UK Brands in January 2014 analyzed by
  2. 2. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  3. 3. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances January 2014 Brand
  4. 4. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel January 2014 Brand
  5. 5. A Closer Look at Selected Top Brands
  6. 6. Premier Inn – Contests Premier Inn conducted two contests, ‘Where’s Lenny?’ and ‘What’s under Lenny’s pillow?’, between the 20th and 31st January. The contest related updates saw huge engagement with its fans on Facebook. Premier Inn ramped up its fan base much faster between 20th and 31st January. Premier Inn garnered an average engagement score of 956, while the sector average was 536.
  7. 7. Evian UK – #LiveYoungJanuary Evian UK posted many updates around its #LiveYoungJanuary campaign and also conducted giveaways & contests as part of the campaign. These updates resonated well with its fans as #LiveYoungJanuary was the most engaging campaign for the brand.
  8. 8. AO.com – Contests AO.com ran a series of contests on its Facebook page in January and these contests helped gain traction among its fans. As a result, AO.com garnered an average engagement score of 982, which is more than 4 times the sector average of 234.
  9. 9. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  10. 10. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances January 2014 Brand
  11. 11. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel January 2014 Brand
  12. 12. A Closer Look at Selected Top Brands SO
  13. 13. Land Rover UK – #Hibernot In January, Land Rover UK launched Hibernot – an online hub of winter trails, walks, and activities up and down the UK. It was promoted on Twitter using the hashtag #Hibernot, which generated lots of buzz for the brand. #Hibernot was the most used hashtag by the brand as well as its followers in January.
  14. 14. The Macallan - #Mac12days The Macallan asked its fans to retweet its tweets with the hashtag #Mac12days for a chance to win the Macallan Ruby Roja Dove candle and savour a dram of Ruby. As a result, #Mac12days was used 1,544 times by its followers in January. The Macallan saw an average engagement score of 977, which is more than thrice the sector average of 270.
  15. 15. Avon UK - #ColourMeMonday In January, Avon UK engaged its followers with the #ColourMeMonday campaign, in which followers were asked to retweet Avon UK’s tweets along with the hashtag #ColourMeMonday for a chance to win Avon goodies every Monday Mention of @Avon_UK peaked on all Mondays in January As a result, Avon UK garnered an average engagement score of 843, which is 9 times the sector average of 93.
  16. 16. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  17. 17. Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances January 2014 Brand
  18. 18. Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube) Sector Home Care Mobile & Handhelds Personal Care Restaurant & Cafe January 2014 Brand Sector Retail Chains Retail Telecom Services Travel Brand
  19. 19. A Closer Look at Selected Top Brands SO
  20. 20. Newcastle – Anna Kendrick – Behind the scenes of the Mega Huge Game Day Ad Newcastle almost made Video Views Growth This video about the mega game ad that Newcastle almost made for the Super Bowl, featured Anna Kendrick, and garnered more 2.6 million views in January.
  21. 21. Waitrose: Story of Waitrose.com The Story of Waitrose.com video was the most watched video on its channel with more than 214K views in January. Video Views Growth
  22. 22. Innocent Drinks: Tastes Good, Does Good This video which depicts how Innocent Drinks tastes good and does good, was viewed more than 199K times in January. Video Views Growth
  23. 23. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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