Social Media Shakedown of Top Brands in October 2013
 

Social Media Shakedown of Top Brands in October 2013

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Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, ...

Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, Samsung got fans to take more selfies than is reasonable for a normal human being and KLM continues to impress with its customer service strategy on Facebook.

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Social Media Shakedown of Top Brands in October 2013 Social Media Shakedown of Top Brands in October 2013 Presentation Transcript

  • Social Media Shakedown of Top Brands in October 2013 analyzed by
  • ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  • Brands that Gained the Most New Fans 12,000,000 Added more than 11 Million Fans 11,063,270 10,000,000 8,000,000 6,000,000 4,000,000 2,959,964 2,000,000 - October 2013 2,724,406 1,804,210 1,536,800 1,425,640 1,259,904 1,219,653 1,157,322 1,091,467
  • Brands with the Highest Fan Growth Rate 1400.00% 1200.00% experienced an astounding fan growth rate of 1151.9% 1151.90% 1000.00% 800.00% 600.00% 413.10% 400.00% 200.00% 0.00% October 2013 320.80% 295.30% 265.20% 232.30% 180.40% 171.70% 156.10% 150.30%
  • Most Engaging Posts Across All Sectors October 2013
  • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics Luxury October 2013 Brand
  • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel October 2013 Brand
  • A Closer Look at Selected Top Brands
  • VISA - #GoInSix & #MyFootballFantasy VISA posted updates around the hashtags #GoInSix and #MyFootballFantasy which engaged best with its fans. The finance brand garnered an average engagement score of 304, which is more than 9 times the sector average of 32. The #GoInSix posts engaged better with an average engagement score of 498.
  • Samsung Mobile USA – Together We Rise To kick off the new NBA season, Samsung Mobile US asked its fans to upload their selfies with the hashtag #TogetherWeRise to be featured on a mosaic. The post announcing the campaign was the most engaging post with an engagement score of 1,270 with 234,535 likes, 10,468 comments and 19,591 shares. The number of fans talking about the brand peaked after the ‘Together We Rise’ campaign post on the 28th October.
  • Travelzoo – Content Strategy Travelzoo posted more updates around Deals but the posts around Contests and Brand News engaged the best with its fans
  • KLM – Admin Responses and Fan Engagement KLM responded to 97.9% of their 8,139 fan posts in an average of 1hr 54minutes.
  • ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  • Brands that Gained the Most New Followers added 1.6 million new Followers on Twitter 1,800,000 1,663,826 1,600,000 1,400,000 1,308,067 1,200,000 1,026,259 1,000,000 1,005,662 784,090 800,000 669,754 600,000 530,900 477,591 471,101 446,351 Dior Starbucks Coffee Gmail 400,000 200,000 - Twitter October 2013 YouTube Samsung Mobile Instagram Ellen DeGeneres Android Facebook
  • Brands that Tweeted the Most News brands have been the most prolific tweeters. 12,000 10,788 10,000 9,077 8,000 6,000 4,779 4,000 2,000 - October 2013 3,245 2,957 2,855 2,593 2,567 2,432 2,321
  • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics Luxury October 2013 Brand
  • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel October 2013 Brand
  • A Closer Look at Selected Top Brands SO
  • McDonalds - #MightyWings Boldest Player Contest McDonalds ran a Twitter contest on the 6th of October asking fans to tweet the name of their boldest football player along with the hashtag #MightyWings and was its most engaged hashtag for the month. 6th October saw the highest amount of activity on McDonalds’ Twitter account and the hashtag @MightyWings was most used on the day of the contest.
  • Victoria’s Secret – Secret Reward Card Victoria’s Secret’s tweets around its Secret Rewards Card generated a huge buzz for the brand. The #SecretRewardCard was the most used hashtag by the brand and its followers. There were more @mentions for Victoria’s Secret on the 29th October – the day the Secret Reward Card was announced on Twitter.
  • JetBlue - #TrickOrTweet JetBlue ran a promotion on Twitter for Halloween asking its followers to knock on its doors by tweeting out @JetBlue and #TrickOrTweet to receive a promo code to avail a discount. The mentions of @JetBlue and #TrickOrTweet peaked on the 21st October – the day the promotion was announced.
  • Armani – One Night Only NYC October 24th was declared as the Giorgio Armani Day by New York Mayor, Michael Bloomberg and the brand conducted the ‘One Night Only NYC’ fashion event on the same the day, which created huge amounts of buzz on Twitter around the event and the brand. The amount of activity on Armani’s Twitter page was the highest on the ‘Giorgio Armani Day’ and the #OneNightOnlyNYC was the most popular hashtag.
  • MAC Cosmetics - #RiRiHeartMAC MAC Cosmetics extensively tweet around its ‘RiRi Heart MAC’ Fall collection and #RiRiHeartMAC was the most used hashtag by the brand and its followers with an engagement score of 814. As a result, MAC Cosmetics garnered an overall Twitter Engagement Score of 363, which is 5 times the sector average.
  • ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  • Brands with the Most New Views added an incredible 156 million views 180,000,000 160,000,000 156,497,399 140,000,000 120,000,000 100,000,000 80,000,000 63,267,391 60,000,000 40,000,000 20,000,000 - October 2013 62,122,882 60,384,456 50,388,086 45,457,915 41,325,957 41,178,242 40,192,961 33,559,195
  • Top Videos of the Month Samsung Mobile USA – Galaxy Gear GoPro – Hero 3+ Black Edition GoPro – Backflip Over 72ft Canyon YouTube Music Awards October 2013
  • Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics Luxury October 2013 Brand
  • Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel October 2013 Brand
  • A Closer Look at Selected Top Brands SO
  • Samsung Mobile USA – Galaxy Gear - Evolution Samsung Galaxy Gear Evolution video was the most watched video in October on Samsung Mobile USA’s YouTube channel with more than 15 million views. Video Views Growth
  • GoPro – Hero 3+ Black Edition GoPro’s video about its Hero 3+ Black edition camera garnered more than 11 million views to become the most watched on its channel in October. Video Views Growth
  • GoPro – Backflip Over 72ft Canyon – Redbull Rampage This awesome backflip video, which was shot on a GoPro camera during the Redbull Rampage, was the 2nd most watched on GoPro’s YouTube channel with more than 10 million views. Video Views Growth
  • YouTube Spotlight – Announcing the first-ever YouTube Music Awards The video announcing the first ever YouTube Music Awards was the most watched video on YouTube’s channel with more than 9.9 million views. Video Views Growth
  • THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.