• Share
  • Email
  • Embed
  • Like
  • Private Content
Social Media Shakedown of Top US Brands in March 2014
 

Social Media Shakedown of Top US Brands in March 2014

on

  • 718 views

March was yet another month that kept brands busy churning out campaigns in the race for fan engagement. In this report, we take a look at some of the Top campaigns of US brands across Facebook, ...

March was yet another month that kept brands busy churning out campaigns in the race for fan engagement. In this report, we take a look at some of the Top campaigns of US brands across Facebook, Twitter and YouTube.

Statistics

Views

Total Views
718
Views on SlideShare
544
Embed Views
174

Actions

Likes
0
Downloads
3
Comments
0

3 Embeds 174

http://blog.unmetric.com 169
http://www.pinterest.com 3
http://feedly.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Shakedown of Top US Brands in March 2014 Social Media Shakedown of Top US Brands in March 2014 Presentation Transcript

    • TOP US BRANDS ON SOCIAL MEDIA MARCH 2014
    • Some of our clients
    • March 2014 Brands that Gained the Most New Fans added more than 6.4 Million Fans 6,484,411 5,770,017 5,293,787 4,591,726 4,568,103 2,762,784 1,670,596 1,669,624 1,563,674 1,527,597 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 Clinique Orange Nutella KFC Facebook Samsung Mobile National Geographic Instagram Nescafe The Ellen DeGeneres Show
    • Brands with the Highest Fan Growth Rate experienced an impressive fan growth rate of 403% March 2014 403% 359% 225% 98% 87% 74% 70% 69% 65% 0% 50% 100% 150% 200% 250% 300% 350% 400% 450% Sage North America Barrier Porsche American Greetings msnbc Cracker Jack'D IZOD CNN Health The Real McCoy Rum KFC
    • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Food & Beverages Hospitality Insurance Luxury Home Appliances March 2014
    • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Home Care Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel March 2014
    • A Closer Look at Selected Top Brands
    • Pepsi – #MiniCanQuotes Pepsi introduced the Mini Can in March and promoted it with an ad for the Oscars. Posts around the ad engaged well with its fans with an average engagement score of 602, while the overall average engagement score for March was just 312. #MiniCanQuotes has been Pepsi ‘s most engaging campaign for the year so far with an average engagement score of 602.
    • Oikos Greek Yogurt – Flavor Madness In March, Oikos engaged its fans with the ‘Flavor Madness’ campaign which asked fans to vote their favorite flavor of Oikos Yogurt. The 8 posts around the campaign, between 17th and 24th March, garnered an average engagement score of 634. The number of fans talking about Oikos peaked during the campaign between 17th and 24th March.
    • Coach – Spring Event 25 In March, Coach celebrated Spring by offering a 25% discount for its fans on Facebook. The posts around this campaign saw high levels of engagement with an average engagement score of 976. The number of fans talking about Coach peaked during the campaign between the 20th and 27th March. The brand also ramped up its fan base much faster during the same period.
    • 3,002,744 897,959 605,827 601,034 538,204 518,050 416,050 405,402 363,562 323,597 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Ellen DeGeneres YouTube Instagram Samsung Mobile Vine Twitter CNN Breaking News CNN BBC Breaking News The New York Times added 3 million new Followers on Twitter March 2014 Brands that Gained the Most New Followers
    • Brands that Tweeted the Most March 2014 News brands have been the most prolific tweeters 5,503 3,779 3,465 3,422 3,401 3,077 2,645 2,511 2,469 2,445 - 1,000 2,000 3,000 4,000 5,000 6,000 Huffington Post The Guardian Slate Business Insider The Boston Globe NBC10 Philadelphia The Sacramento Bee The New York Times NBC Los Angeles TheWrap
    • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Food & Beverages Hospitality Insurance Luxury Home Appliances March 2014
    • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Home Care Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel March 2014
    • SO A Closer Look at Selected Top Brands
    • AT&T - #MarchMadness AT&T engaged with its followers on Twitter by tweeting around the NCAA March Madness. #MarchMadness was the most engaging campaign with an average engagement score of 105. #MarchMadness hashtag was used a massive 9,400 times by its followers in March.
    • Coca-Cola - #ToasttoWater CocaCola asked its followers on Twitter to raise a toast to water to increase the awareness of global water challenges . The campaign generated lots of buzz for the brand to become the most engaging campaign for Coca-Cola in March and #ToasttoWater was one of the most engaging hashtags with an average engagement score of 244.
    • MasterCard – #PricelessSurprises On March 31st, the opening day of the Major League Baseball season, MasterCard asked baseball fans to tag their tweets with #PricelessSurprises for a chance to win a surprise and these tweets engaged the best with its followers. #PricelessSurprises was mentioned more than 7,000 times on March, 31st. MasterCard garnered an average engagement score of 217, which is more than 2 times the sector average of 91.
    • 41,289,503 23,910,469 21,893,751 20,020,927 14,083,194 13,935,692 13,091,837 9,890,342 9,643,755 8,511,298 - 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 Samsung Mobile Pepsi GoPro Coca-Cola Red Bull LiptonTea Sony Xperia Google Chrome Motorola Mobility Google Brands with the Most New Views* added an incredible41 million views. March 2014 * TV shows, Entertainment, Sports and News channels have been excluded from the analysis
    • Top Videos of the Month March 2014 Samsung Mobile – Galaxy S5 Introduction Samsung Mobile – Gear 2, Gear Fit Intro Duracell: Trust Your Power Old Spice – Get Shaved In The Face
    • Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Food & Beverages Hospitality Insurance Luxury Home Appliances March 2014
    • (Based on the Unmetric Score for YouTube) Sector Brand Home Care Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel March 2014 Sector Leaders in the United States
    • SO A Closer Look at Selected Top Brands
    • The official introduction video of the Samsung Galaxy S5 was the most watched brand video on YouTube with more than 23.7 million views. Video Views Growth Samsung Mobile: Galaxy S5 Official Introduction
    • Samsung Mobile: Gear 2 and Gear Fit Introduction Video Views GrowthThe Samsung Mobile’s introduction video of its Gear 2 and Gear Fit products garnered more than 6 million views in March.
    • Duracell : Trust Your Power Video Views GrowthDuracell’s ‘Trust Your Power’ video featuring Team USA’s Paralympic Snowboarder, Amy Purdy, was the most watched video on its channel in March with more than 5 million views.
    • Old Spice : Get Shaved In The Face Video Views Growth Old Spice’s ‘Get Shaved In The Face’ video was viewed more than 4.5 million times on its YouTube channel in March.
    • THANK YOU Please contact us at info@unmetric.com for more information Click here to gain access to all this data by claiming a free 6 day trial.
    • × × × × × × × ×