analyzed by
Social Media Shakedown of Top Brands in June 2013
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your...
SO	

ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...
June 2013
2,782,293
2,118,567
2,041,964
1,944,807
1,760,624 1,731,567
1,549,852
1,402,526
1,206,875
1,053,113
0
500,000
1,...
Brands with the Highest Fan Growth Rate
experienced an astounding exponential growth rate of 3258%
June 2013
3258%
603%
48...
Brands with the Highest Fan Growth Rate
experienced an astounding exponential growth rate of 3258%
June 2013
3258%
603%
48...
Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Be...
Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
...
A Closer Look at
Selected Top
Brands
Burberry – New Collections
Burberry’s mostly posted around their Autumn/Winter 2013 and Spring/Summer 2014 collections and...
Adidas Football – New Products
Adidas Football topped the Retail charts with an Unmetric Score of 67. They mostly posted
p...
Miami Heat – Engagement Study
Following their win at the NBA Championship, Miami Heat is leading the Sports charts
with an...
Discover America– Fan Growth Study
Discover America gained 1,144,261 fans in the month of
June.
They had a fan growth rate...
T-Mobile – Fan Reply Strategy
T-Mobile has an Average Reply Time of 1 hr 24 minutes and a 93.9% participation rate for Fan...
SO	

ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...
added the most new Followers on Twitter
June 2013
Brands that Gained the Most New Followers
1,535,683
1,262,839
1,115,270
...
Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Bev...
Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
P...
SO	

A Closer Look at
Selected Top
Brands
Jet Blue - #BluePaperPlanes
Jet Blue ran a #BluePaperPlanes contest in June, where they encouraged followers to create a p...
Pepsi - #HunterHayesLive
Pepsi posted extensively around #HunterHayesLive and #LiveForNow in the month of June.
Spike in t...
Covergirl - #EasyBreezyMusic
Most of Covergirl’s proactive tweets contained hashtags, they
also tweeted with links and men...
American Express – #PassionProject
American Express ran a #PassionProject campaign in the month of June, a
campaign around...
American Express - #DailyGetaway
American Express also posted around #DailyGetaway wherein they offered special discounts
t...
SO	

ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
added an incredible 78 million views
June 2013
78,816,964
71,791,582
58,571,312 58,359,926
...
Top Videos of the Month
June 2013
Samsung Mobile USA – Inside Magna Carta
Holy Grail with Jay-Z Samsung Mobile USA – One t...
Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Bev...
Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
P...
SO	

A Closer Look at
Selected Top
Brands
Aviation – Comparing Top Airlines
Evian – Baby & Me
Video Views GrowthDancing with my baby-me. Evian Live young.
Edmund’s – Fast & Furious Trailer
Video Views GrowthThe Fast & Furious trailer posted on Edmund’s YouTube
channel garnered...
Chanel - LES BEIGES
Video Views GrowthIn one simple step and all year round, your skin reveals
the healthy glow of a day s...
ANALYSIS OF
BRANDS ON
PINTEREST
Followers, Pins, Repins, Boards etc
Sector Leaders in the United States
June 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation...
Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Ca...
SO	

A Closer Look at
Selected Top
Brands
Wine Sisterhood – Wine Laughs
The Metrics:
HGTV - Garden
The Metrics:
Mary Kay – Tips & Trends
The Metrics:
Betty Crocker – Treats For Dad
The Metrics:
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social ...
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Social Media Shakedown of Top Brands in June 2013

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The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.

JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.

Published in: Technology, Business

Social Media Shakedown of Top Brands in June 2013

  1. analyzed by Social Media Shakedown of Top Brands in June 2013
  2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who and how.
  3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  4. June 2013 2,782,293 2,118,567 2,041,964 1,944,807 1,760,624 1,731,567 1,549,852 1,402,526 1,206,875 1,053,113 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 Oriflame Coca-Cola Samsung Mobile Kit Kat adidas Football Discover America Visa Crocs Bacardi Ray - Ban Brands that Gained the Most New Fans Added 2.7 Million fans
  5. Brands with the Highest Fan Growth Rate experienced an astounding exponential growth rate of 3258% June 2013 3258% 603% 485% 343% 279% 267% 247% 234% 215% 175% 0% 500% 1000% 1500% 2000% 2500% 3000% 3500% Discover America Seagram's Gin DFS Oriflame Belkin Woodbridge America's Tire Pledge Crocs Reddi-Wip
  6. Brands with the Highest Fan Growth Rate experienced an astounding exponential growth rate of 3258% June 2013 3258% 603% 485% 343% 279% 267% 247% 234% 215% 175% 0% 500% 1000% 1500% 2000% 2500% 3000% 3500% Discover America Seagram's Gin DFS Oriflame Belkin Woodbridge America's Tire Pledge Crocs Reddi-Wip
  7. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury June 2013
  8. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel June 2013
  9. A Closer Look at Selected Top Brands
  10. Burberry – New Collections Burberry’s mostly posted around their Autumn/Winter 2013 and Spring/Summer 2014 collections and the Burberry Prorsum Menswear Collection show.
  11. Adidas Football – New Products Adidas Football topped the Retail charts with an Unmetric Score of 67. They mostly posted photos around their new collection and this garnered incredible engagement for them. There was a spike in fan growth and People Talking About corresponding with posts around their new collection.
  12. Miami Heat – Engagement Study Following their win at the NBA Championship, Miami Heat is leading the Sports charts with an Unmetric Score of 64. Their most engaging posts are around their win, and their most common category of posts is around game schedules.
  13. Discover America– Fan Growth Study Discover America gained 1,144,261 fans in the month of June. They had a fan growth rate of 3,258% Most engaging post of the month.
  14. T-Mobile – Fan Reply Strategy T-Mobile has an Average Reply Time of 1 hr 24 minutes and a 93.9% participation rate for Fan Posts. T-Mobile seems to participate more where something negative is said about them.
  15. SO ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  16. added the most new Followers on Twitter June 2013 Brands that Gained the Most New Followers 1,535,683 1,262,839 1,115,270 852,290 645,914 460,712 389,766 376,664 372,049 359,346 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Instagram YouTube Twitter Facebook Ellen DeGeneres Microsoft Samsung Mobile Android Google Chrome Gmail
  17. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury June 2013
  18. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel June 2013
  19. SO A Closer Look at Selected Top Brands
  20. Jet Blue - #BluePaperPlanes Jet Blue ran a #BluePaperPlanes contest in June, where they encouraged followers to create a paper plane for a chance to win 20k TrueBlue points Jet Blue included links in most of their proactive tweets.
  21. Pepsi - #HunterHayesLive Pepsi posted extensively around #HunterHayesLive and #LiveForNow in the month of June. Spike in tweets around the #HunterHayesLive campaign
  22. Covergirl - #EasyBreezyMusic Most of Covergirl’s proactive tweets contained hashtags, they also tweeted with links and mentions extensively. Covergirl topped the Twitter charts for Personal Care brands in the month of June. They tweeted around #EasyBreezyMusic
  23. American Express – #PassionProject American Express ran a #PassionProject campaign in the month of June, a campaign around showcasing people who do what they love.
  24. American Express - #DailyGetaway American Express also posted around #DailyGetaway wherein they offered special discounts to Amex card holders.
  25. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  26. Brands with the Most New Views added an incredible 78 million views June 2013 78,816,964 71,791,582 58,571,312 58,359,926 54,091,855 43,829,909 36,935,897 36,458,822 36,440,812 23,408,707 - 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000
  27. Top Videos of the Month June 2013 Samsung Mobile USA – Inside Magna Carta Holy Grail with Jay-Z Samsung Mobile USA – One to Many with Jay-Z Sony PlayStation– Used Game Instructional Video Dior – Secret Garden
  28. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury June 2013
  29. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel June 2013
  30. SO A Closer Look at Selected Top Brands
  31. Aviation – Comparing Top Airlines
  32. Evian – Baby & Me Video Views GrowthDancing with my baby-me. Evian Live young.
  33. Edmund’s – Fast & Furious Trailer Video Views GrowthThe Fast & Furious trailer posted on Edmund’s YouTube channel garnered many views for the brand
  34. Chanel - LES BEIGES Video Views GrowthIn one simple step and all year round, your skin reveals the healthy glow of a day spent outdoors. LES BEIGES: natural is a style.
  35. ANALYSIS OF BRANDS ON PINTEREST Followers, Pins, Repins, Boards etc
  36. Sector Leaders in the United States June 2013 (Based on the Unmetric Score for Pinterest) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Food & Beverages Hospitality Insurance Luxury Television
  37. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Personal Care Restaurant & Cafe Retail Retail Chains Sector Brand Sports Technology Telecom Services Travel June 2013
  38. SO A Closer Look at Selected Top Brands
  39. Wine Sisterhood – Wine Laughs The Metrics:
  40. HGTV - Garden The Metrics:
  41. Mary Kay – Tips & Trends The Metrics:
  42. Betty Crocker – Treats For Dad The Metrics:
  43. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information

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