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Social Media Shakedown of Top Brands in July 2013

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The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns

The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns

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  • 1. analyzed by Social Media Shakedown of Top Brands in July 2013
  • 2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  • 3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  • 4. 3,162,132 2,834,228 2,775,130 2,141,600 1,960,422 1,894,320 1,685,196 1,104,914 1,066,414 1,018,063 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Cadbury Diary Milk Nestle iTunes M&M's USA EA Sports FIFA Knorr Coca-Cola Google Pringles PayPal July 2013 Brands that Gained the Most New Fans Added 3.1 Million Fans
  • 5. 9250% 1865% 1055% 376% 320% 294% 287% 225% 197% 192% 0% 1000% 2000% 3000% 4000% 5000% 6000% 7000% 8000% 9000% 10000% Cumberland Farms Braun Bishop's Orchards Farm Market Knorr Nestle Adidas Women USA Smartfood PayPal Albertsons Bausch + Lomb Brands with the Highest Fan Growth Rate experienced an astounding exponential growth rate of 9,250% July 2013
  • 6. Most Engaging Posts Across All Sectors July 2013
  • 7. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury July 2013
  • 8. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel July 2013
  • 9. A Closer Look at Selected Top Brands
  • 10. MasterCard (United States) – Stand Up To Cancer MasterCard US posted around their CSR efforts and their partnership with Stand Up To Cancer. This garnered good engagement for them and put them at the top of the Banking & Finance charts for July.
  • 11. Gibson – Engagement Analysis Gibson saw great engagement in the month of July with an average engagement score of 247, much higher than the worldwide sector average of 41.
  • 12. Louis Vuitton – New Collections Louis Vuitton mostly posted around their Pre-Fall 2013 and Spring/Summer 2014 collections. This put them at the top of the charts for Luxury brands in July.
  • 13. Victoria’s Secret – Offers Victoria’s Secret posted mostly around Deals/Offers but photos and posts around new products engaged best for them.
  • 14. Starbucks – Treat Receipt Starbucks ran a Treat Receipt offer than engaged very well for them.
  • 15. KLM – Facebook Response Strategy KLM took part in 1110 conversations in July and had an average response time of 1 hr 25 mins.
  • 16. SO ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  • 17. added the most new Followers on Twitter July 2013 Brands that Gained the Most New Followers 1,541,872 1,320,016 1,117,734 806,722 689,195 387,298 385,764 378,135 344,387 338,989 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Instagram YouTube Twitter Facebook Ellen DeGeneres Coca-Cola Disney Microsoft iCarly CNN Breaking News
  • 18. Brands that Tweeted the Most July 2013 News brands have been the most prolific tweeters. 7,463 6,839 4,248 2,882 2,406 2,311 2,217 2,123 2,107 2,107 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
  • 19. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury July 2013
  • 20. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel July 2013
  • 21. SO A Closer Look at Selected Top Brands
  • 22. Xbox – Tweet and Reply Analysis Xbox and Xbox support had the most amount of tweets in the Consumer Electronics sector, most of these tweets were replies.
  • 23. Xbox - #SDCC Xbox tweeted around the San Diego Comic Con during the month of July.
  • 24. Jet Blue & American Airlines– ART Comparison Jet Blue and American Airlines continued their excellent Twitter Reply strategy in July. 3 hrs 47 mins 2 hrs 18 mins 10 mins 5 hrs 13mins 13 mins 2 hrs 52 mins 1 hr 44 mins
  • 25. American Airlines– Reply Analysis On average, American Airlines replied to 509 tweets a day and they were all replies. They tweeted around the clock and their most popular reply (aside from Plain Text) were brand apologies.
  • 26. McDonald’s - #McDMonopoly Top Hashtags: #McDMonopoly, #MonopolyAllStar, #ASG On an average, McDonald’s had 26 tweets/day, Most of which were replies. They continued their #McDMonopoly Contest in July.
  • 27. Whole Foods - #WFMdish Whole Foods conducted a Twitter Chat around the tag #WFMdish
  • 28. Lonely Planet – Proactive Tweet Strategy On average, Lonely Planet had 15 tweets/day most of which were proactive. A majority of their tweets included links.
  • 29. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  • 30. Brands with the Most New Views added an incredible 94 million views July 2013 94,051,148 81,514,429 61,172,524 48,419,792 38,468,139 37,301,908 36,946,592 36,464,459 35,030,236 32,781,782 - 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000
  • 31. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury July 2013
  • 32. (Based on the Unmetric Score for YouTube) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel July 2013 Sector Leaders in the United States
  • 33. Top Videos of the Month July 2013 Dove – Camera Shy Samsung Mobile USA – Galaxy S4 – Flight Chat Samsung Imaging – Smart Camera NX300 Samsung Imaging – Galaxy S4 Zoom
  • 34. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information