Social Media Shakedown of Top Brands in January 2014
 

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Social Media Shakedown of Top Brands in January 2014

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2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read ...

2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read the whole story here :http://bit.ly/1eLyGcs

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Social Media Shakedown of Top Brands in January 2014 Presentation Transcript

  • 1. Social Media Shakedown of Top Brands in January 2014 analyzed by
  • 2. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  • 3. Brands that Gained the Most New Fans Added more than 3.7 Million Fans 4,000,000 3,765,734 3,696,925 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 - January 2014 2,945,201 2,249,421 1,760,295 1,190,749 943,602 913,641 844,306 837,317
  • 4. Brands with the Highest Fan Growth Rate experienced an impressive fan growth rate of 3,055% 3500% 3055% 3000% 2500% 2000% 1500% 1000% 500% 0% January 2014 695% 491% 449% 410% 401% 291% 278% 243% 205%
  • 5. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances January 2014 Brand
  • 6. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel January 2014 Brand
  • 7. A Closer Look at Selected Top Brands
  • 8. Sony Mobile – Fan Engagement In January, Sony Mobile posted many updates around its Xperia Z1 and T2 models and these posts engaged the best with its fans. As a result, Sony Mobile saw an average engagement score of 474, which is close to 3 times the sector average of 165.
  • 9. Tostitos – One Chip Wonder Tostitos ran the ‘One Chip Wonder’ contest in January asking its fans to submit a party recipe using one Tostitos chip. The updates around the contest saw huge engagement among its fans. Tostitos average engagement score was 505, while the sector average was 277. One Chip Wonder campaign was the most engaging campaign with an engagement score of 722.
  • 10. Aveeno – 30 Days of Beauty Wins Aveeno ran a 30 day sweepstakes on Facebook asking its fans to write a review about its products and this generated lots of buzz for the brand. ’30 days of Beauty Wins’ was the most engaging campaign for Aveeno with an average engagement score of 574. As a result, Aveeno garnered an overall average engagement score of 440, while the sector average was just 299.
  • 11. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  • 12. Brands that Gained the Most New Followers added 1.1 Million new Followers on Twitter 1,200,000 1,105,557 1,000,000 869,688 800,000 599,099 600,000 576,068 461,369 451,826 400,000 316,539 307,604 294,713 291,666 CNN Breaking News BBC Breaking News Dior The New York Times 200,000 - YouTube January 2014 Vine ESPN Twitter Instagram Ellen DeGeneres
  • 13. Brands that Tweeted the Most News brands have been the most prolific tweeters 4,500 4,000 3,877 3,500 3,716 3,190 3,107 3,100 3,000 2,588 2,573 2,569 2,558 2,500 2,310 2,000 1,500 1,000 500 - The Guardian January 2014 Business NBC10 Insider Philadelphia Slate The Boston Globe NBC Los Angeles E! Online Hollywood Reporter CNET The New York Times
  • 14. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances January 2014 Brand
  • 15. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel January 2014 Brand
  • 16. A Closer Look at Selected Top Brands SO
  • 17. Cartier - #CartierSIHH Cartier attended the luxury watch event, ‘Salon International de la Haute Horlogerie’ in Geneva between the 20th and 24th January. The brand tweeted around the event extensively using the hashtag #CartierSIHH. These tweets saw high engagement among its followers. The number of mentions of @Cartier peaked during the event.
  • 18. Chick-fil-A - #StoryofaClassic Chick-fil-A celebrated 50 years of the ‘Chick-fil-A Chicken Sandwich’ on Twitter and its tweets around the event using the hashtag #StoryofaClassic generated lost of buzz for the brand. #StoryofaClassic was used 1,488 times by its followers. #StoryofaClassic was the most favorited and retweeted campaign
  • 19. Kroger – 30Days30Ways Kroger ran a ‘30Days30Ways’ sweepstakes on Twitter and the tweets around the sweepstakes engaged the best with its followers and garnered an average engagement score of 492. Kroger overall average engagement score was 209, which is more than 3 times the sector average of 61.
  • 20. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  • 21. Brands with the Most New Views added an incredible 106 million views. 120,000,000 106,234,901 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 - January 2014 76,157,818 53,033,125 52,951,579 47,341,373 44,311,646 40,641,025 32,034,952 31,123,700 30,476,086
  • 22. Top Videos of the Month Volkswagen - Wings Hyundai USA - Nice January 2014 P & G – Thank you, Mom SodaStream – Sorry, Coke and Pepsi
  • 23. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances January 2014 Brand
  • 24. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel January 2014 Brand
  • 25. A Closer Look at Selected Top Brands SO
  • 26. Volkswagen: Wings Volkswagen gives its engineers wings in this quirky Super Bowl advertisement, which received more than 17 million views. Video Views Growth
  • 27. P & G : Thank You, Mom One of the Official Sponsors of the Winter Olympics, P&G pulls at our heart strings with this video, which garnered 17.5 million views. Video Views Growth
  • 28. Hyundai USA: “Nice” The Big Bang Theory star Johnny Galecki stars in Hyundai’s Super Bowl commercial which has been viewed 13 million times. Video Views Growth
  • 29. SodaStream : Sorry, Coke and Pepsi (Uncensored) Scarlett Johansson stars in the brand’s controversial Super Bowl commercial which drew in more than 13 million views. Video Views Growth
  • 30. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.