Social Media Shakedown of Top Brands in February 2014
 

Social Media Shakedown of Top Brands in February 2014

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February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels. ...

February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels.

Check out this report for more insights into the top campaigns in February.

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Social Media Shakedown of Top Brands in February 2014 Social Media Shakedown of Top Brands in February 2014 Presentation Transcript

  • Social Media Shakedown of Top Brands in February 2014 analyzed by
  • ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  • Brands that Gained the Most New Fans added more than 30.9 Million Fans 35,000,000 30,932,052 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 - February 2014 12,573,089 9,419,825 2,566,099 2,059,443 2,055,212 1,639,988 1,424,460 998,275 875,696 853,705
  • Brands with the Highest Fan Growth Rate experienced an impressive fan growth rate of 161% 180% 160% 161% 140% 120% 111% 110% 100% 100% 89% 85% 80% 80% 77% 73% 68% 60% 40% 20% 0% Airbus Group February 2014 EASTPAK Intuit BuzzFeed FaithWords QuickBooks Video Clinique Whole Fruit Ensighten Case Logic Sugar Babies
  • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances February 2014 Brand
  • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel February 2014 Brand
  • A Closer Look at Selected Top Brands
  • Air Wick – Valentine’s Day Contest Air Wick ran a contest around Valentine’s Day on its Facebook page and the posts around the contest saw high levels of engagement among its fans in early February. Air Wick garnered an overall average engagement score of 888, which is more than twice the sector average of 376.
  • Coach – BrightenUp25 In February, Coach ran the ‘BrightenUp25’ campaign and offered 25% discount vouchers for its fans on Facebook. The posts around the campaign garnered an average engagement score of 974, while the overall average engagement score for the brand was just 715. Coach ran 3 campaigns in February with ‘BrightenUp25’ engaging the best with its fans.
  • Tiffany & Co. – Send a Tiffany Valentine Between 1st and 14th February, Tiffany & Co. allowed its fans to send a personalized Valentine’s Day gift from its Facebook page. The campaign garnered an average engagement score of 767 and was its most engaging campaign in February. Tiffany & Co.’s overall average engagement score was 776 , while the sector average was 513.
  • ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  • Brands that Gained the Most New Followers 1,000,000 added 929K new Followers on Twitter 929,395 900,000 800,000 700,000 643,319 600,000 488,907 500,000 471,460 446,590 441,056 400,000 311,270 300,000 288,299 287,724 278,756 BBC Breaking News The New York Times Dior 200,000 100,000 - YouTube February 2014 Vine Instagram Twitter Ellen DeGeneres CNN Breaking News CNN
  • Brands that Tweeted the Most News brands have been the most prolific tweeters 7,000 6,279 6,000 5,000 4,000 3,469 3,457 3,042 3,000 3,027 2,570 2,473 2,407 NBC Los Angeles TheStreet 2,288 2,150 2,000 1,000 - Huffington Post February 2014 Business Insider The Guardian Slate NBC10 The Boston Philadelphia Globe The New Hollywood York Times Reporter
  • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances February 2014 Brand
  • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel February 2014 Brand
  • A Closer Look at Selected Top Brands SO
  • Chevrolet - #PurpleYourProfile Chevrolet asked its followers to turn their Twitter profile pictures purple in support of cancer survivors for World Cancer Day. As a result, #PurpleYourProfile was the most engaging hashtag for the brand with an average engagement score of 702 and was used 12,000 times by its followers.
  • JetBlue - #jbtweetheart On Valentine’s Day, JetBlue asked its followers to tweet using the hashtag #jbtweetheart for a chance to win a treat on the same day. This generated lots of buzz for the airline on Twitter. #jbtweetheart was used 1,057 times by JetBlue’s followers on 14th February. @JetBlue was mentioned 1,812 times on 14th February.
  • Samsung Mobile US – Galaxy S5 Launch Samsung Mobile US announced the launch of the Galaxy S5 on Twitter on 24th February, which saw high levels of engagement among its followers. #GalaxyS5 was the most engaging hashtag for the brand with an average engagement score of 997. Samsung Mobile US garnered an engagement score of 997 on the 24th February, while the overall average engagement score for the brand was just 68.
  • Esurance – #EsuranceSave30 The first commercial to air after the Super Bowl, Esurance asked its followers to tweet using the hashtag #EsuranceSave30 for a chance to win $1.5 Million. As a result , Esurance Twitter handle was abuzz with activity and saw very high engagement among its followers. #EsuranceSave30 was used 304,896 times by its followers in February. Esurance’s grew its follower base by a whopping 1,456% and added more than 195K followers between 2nd and 3rd February.
  • ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  • Brands with the Most New Views* added an incredible 58 million views. 70,000,000 60,000,000 58,006,525 50,000,000 38,089,726 40,000,000 32,178,147 27,865,291 30,000,000 27,371,312 20,000,000 16,074,822 14,795,128 12,789,526 12,131,113 12,013,866 Chrysler Maserati 10,000,000 - Red Bull Budweiser GoPro Coca-Cola Bud Light Procter & Toyota USA PlayStation Gamble * TV shows, Entertainment, Sports and News channels have been excluded from the analysis February 2014
  • Top Videos of the Month Maserati – Ghibli - Strike Coca Cola – America is Beautiful February 2014 Chrysler – All New Chrysler 200 Schwarzkopf – A Declaration of Love
  • Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances February 2014 Brand
  • Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel February 2014 Brand
  • A Closer Look at Selected Top Brands SO
  • Maserati: Ghibli - Strike Maserati’s Super Bowl spot about its ‘Ghibli’ model was the most viewed brand video in February with more than 12 million views. Video Views Growth
  • Chrysler – The All New Chrysler 200 The official Chrysler 200 Super Bowl commercial featuring Bob Dylan garnered more than 11 million views in February. Video Views Growth
  • Coca Cola : America Is Beautiful Coca Cola’s ‘America Is Beautiful’ Big Game commercial was the most viewed video on its channel in February with more than 10.9 million views. Video Views Growth
  • Schwarzkopf : A Declaration Of Love ‘A Declaration of Love’ video from Schwarzkopf’s Nectar Color was viewed more than 10 million times on its YouTube channel in February. Video Views Growth
  • THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.