Social Media Shakedown of Top Brands in February 2013
 

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Social Media Shakedown of Top Brands in February 2013

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Unmetric analyzes Top brands across Facebook, Twitter, YouTube and Pinterest in February 2013

Unmetric analyzes Top brands across Facebook, Twitter, YouTube and Pinterest in February 2013

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http://blog.unmetric.com 1868
http://www.scoop.it 223
https://twitter.com 90
http://54.234.183.22 14
http://www.paulwriter.com 12
http://paulwriter.com 7
http://23.20.104.59 5
http://ec2-23-20-104-59.compute-1.amazonaws.com 4
http://pinterest.com 2
http://kred.com 1
http://75.101.157.156 1
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Social Media Shakedown of Top Brands in February 2013 Presentation Transcript

  • 1. Social Media Shakedown of Top Brands in February 2013 analyzed by
  • 2. THE SOCIAL MEDIA BENCHMARKING COMPANY SO FOR BRANDS We monitor and analyze the daily activity on the socialmedia outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors,benchmark their performance, and compete intelligently.
  • 3. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  • 4. Brands that Gained the Most New Fans added a whopping 11 Million Fans!February 2013
  • 5. Brands with the Highest Fan Growth Rate experienced an exponential growth rate of 648%February 2013
  • 6. Most Engaging Posts Across All SectorsFebruary 2013
  • 7. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector` Brand Sector Brand Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics LuxuryFebruary 2013
  • 8. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail TravelFebruary 2013
  • 9. A Closer Look at Selected Top BrandsBlackberry, House, Burberry, Walmart, Expedia
  • 10. Blackberry – Product Release The Blackberry 10 release received great engagement
  • 11. Blackberry Vs Samsung Mobile USBlackberry toppled January sector leader Samsung Mobile US off the top of the charts. Here’s how Blackberry did it
  • 12. Blackberry Vs Samsung Mobile US Similar demographic profile Blackberry Samsung Mobile US
  • 13. Burberry – New CollectionBurberry received great engagement around its Spring/Summer 2013 Accessories Collection
  • 14. House – Huge Fan GrowthHuge increase in Facebook Fan Growth House grew faster than the average Media – Audio/Visual brand on Facebook
  • 15. Walmart – Great Facebook Reply StrategyInteraction with Fan Posts Fans initiated 1706 conversations on the Walmart wall which 794/ 1706 are not deleted/hidden. Walmart participated in 46.5% of these conversations The Average time Walmart takes to reply 26 mins 43 secs (based on 794 conversations they chose to participate in) Sentiment Analysis of Fan Posts 29.6% 55.0% 15.4% Automated sentiment analysis of the 1706 fan posts (does not include follow up comments on the post) 31.5% 20.3% 48.2% Automated sentiment analysis of the 794 posts Walmart replied to (does not include follow up comments on the post)
  • 16. Expedia – Sector Related PostsExpedia posted a lot around its brand, however it received greater engagement posting about its sector
  • 17. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  • 18. Brands that Gained the Most New Followers added the most new Followers on TwitterFebruary 2013
  • 19. Brands that Tweeted the Most Interestingly, amongst the top 10 tweeters, 3 of them were from banking recruitment handlesFebruary 2013
  • 20. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics LuxuryFebruary 2013
  • 21. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail TravelFebruary 2013
  • 22. A Closer Look at Selected Top Brands SO Coca-Cola, Instagram, Benefit Beauty, NYLI
  • 23. Coca-Cola – #CokeShowGirls Replies around the #CokeShowGirls campaign
  • 24. Coca-Cola – Benchmarking Average Reply Time Most Food/Beverage brands in North America took around 8 hours to reply to a Tweet ART: 8hr, 19min ART: 7hr, 58min ART: 4hr, 47 min
  • 25. Instagram – Incredible Growth RateAlthough Instagram tweeted minimally (with an average of 1 Tweet/Day), they performed very well due to their amazing follower growth 8.04% 4.23% 4.23%
  • 26. Top Personal Care brands on Twitter How did @BenefitBeauty top the twitter chart in February? Number of Tweets Average Response Brand Name Total Followers Followers Growth Proactive Time Replies Retweets Tweets@BenefitBeauty 143,783 4.27% 75 461 126 1:15:55 @AXE 89,987 11.92% 122 188 9 2:00:13@LOrealParisUSA 59,019 7.75% 89 1329 44 1:20:39 @OldSpice 216,679 -0.58% 12 2 0 0:27:59@UrbanDecay411 144,135 4.07% 60 53 24 1:14:17
  • 27. New York Life - #NYLTipsNew York Life Insurance had a live Twitter chat around #NYLTips
  • 28. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  • 29. Brands with the Most New Views added an incredible 76.9m viewsFebruary 2013
  • 30. Top Videos of the Month Playstation – PS4 release Samsung Mobile USA – The Next Big Thing Game Of Thrones - Season 3: Trailer Google - How It Feels [through Glass]February 2013
  • 31. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics LuxuryFebruary 2013
  • 32. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail TravelFebruary 2013
  • 33. A Closer Look at Selected Top Brands SO American Express, RedBull, Old Spice, Dior
  • 34. American Express - Amex Sync On TwitterAmerican Express’s amazing campaign received great engagement on YouTube
  • 35. American Express - Amex Sync On Twitter Video Views Growth
  • 36. Red Bull’s Harlem Shake (Skydive Edition)Red Bull’s creative around the Harlem Shake meme obviously received tremendous engagement amongst all viewers Video Views Growth
  • 37. Old Spice’s Ad Campaign - Irresistable Video Views Growth
  • 38. Miss Dior - La vie en rose’ Video Views Growth
  • 39. ANALYSIS OFBRANDS ONPINTERESTFollowers, Pins, Repins, Boards etc
  • 40. Brands that added the most followers experienced a growth rate of 8.7% Most of the growth can be attributed to their Woodland Creatures boardFebruary 2013
  • 41. Brands that added the most PinsFebruary 2013
  • 42. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Sector Brand Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics TelevisionFebruary 2013
  • 43. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Sector Brand Personal Care Sports Restaurant & Cafe Technology Retail Telecom Services Retail Chains TravelFebruary 2013
  • 44. A Closer Look at Selected Top Brands SO Southwest Airlines, Wine Sisterhood, Pillsbury, Jetsetter
  • 45. Southwest Airlines – Travel Style The Metrics:
  • 46. Wine Sisterhood – From their Blog The Metrics:
  • 47. Pillsbury - St. Patricks Day Delights The Metrics:
  • 48. Jetsetter – Daily Moment of Zen The Metrics:
  • 49. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric :‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.‬