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Social Media Shakedown of Top Brands in August 2013
 

Social Media Shakedown of Top Brands in August 2013

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Playstation launches its PS4, but how did the campaign fare on social media? How is BMW's content 4 times more engaging than most other auto brands? Why is Bud Light posting cakes on its Facebook ...

Playstation launches its PS4, but how did the campaign fare on social media? How is BMW's content 4 times more engaging than most other auto brands? Why is Bud Light posting cakes on its Facebook page? Is Chanel the only luxury brand to 'get' Twitter? All this and so much more, covering all the major social media campaigns from the top brands in August.

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    Social Media Shakedown of Top Brands in August 2013 Social Media Shakedown of Top Brands in August 2013 Presentation Transcript

    • analyzed by Social Media Shakedown of Top Brands in August 2013
    • Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
    • SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
    • 4,090,223 3,763,347 2,087,173 2,006,160 1,937,424 1,659,364 1,486,453 1,346,222 1,185,974 1,160,394 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 Captain Morgan Internet Explorer Johnnie Walker M&M's U.S.A. Coca-Cola Dove Cornetto Walmart Hotels.com Avon August 2013 Brands that Gained the Most New Fans Added more than 4 Million Fans
    • 2660% 721% 693% 486% 471% 431% 308% 299% 298% 293% 0% 500% 1000% 1500% 2000% 2500% 3000% BuzzFeed Video Grolsch Captain Morgan Bausch + Lomb Schneider Electric Cummins Inc Nudges Dog Treats EY Pilsner Urquell UBS Athletics Brands with the Highest Fan Growth Rate experienced an astounding fan growth rate of 2,660% August 2013
    • Most Engaging Posts Across All Sectors August 2013
    • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury August 2013
    • Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel August 2013
    • A Closer Look at Selected Top Brands
    • Playstation – PS4 Launch Posts around Playstation’s PS4 Launch engaged quite well for them. Posts around Product/Software releases were the most popular and most engaging. August 2013
    • BMW – Benchmarking Engagement BMW is the most engaging brand in the Automotive sector with an Engagement Score of 406, which is significantly higher than the sector average in North America, of 106. August 2013
    • Contest CSR T-Mobile had a balanced content strategy in the month of August, posting around store updates, contests, Facebook Apps, CSR, Ad Campaigns etc. Posts around CSR and Store Updates engaged best for them. T-Mobile – Content Strategy Store Updates August 2013
    • Walmart – Admin Responses and Sentiment Admin Participation : 47.7% Fans inititated 3,949 conversations on the Walmart Wall and they participated in 47.7% of these conversations. Walmart seems to participate more when something positive is being said about them August 2013
    • Bud Light – Engaging Photo Content Bud Light posted engaging photographs throughout the month of August and this did very well for them, making them the best engaging Beverages-Alcohol brand in August. August 2013
    • Samsung Mobile USA – Guide To The Galaxy Samsung Mobile USA’s Guide To The Galaxy app is the best performing app not just in the Mobile and Handhelds sector, but across all sectors, within the USA. Guide To The Galaxy has a Monthly Average User (MAU) count of 417,530, substantially higher than the sector average of 1,965. August 2013
    • SO ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
    • 1,856,610 1,627,525 1,266,020 895,455 784,139 510,007 449,358 400,021 381,420 375,897 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 Instagram YouTube Twitter Facebook Ellen DeGeneres Show MTV Disney Microsoft Coca-Cola CNN Breaking News added the most new Followers on Twitter (for the 8th straight month) August 2013 Brands that Gained the Most New Followers
    • Brands that Tweeted the Most August 2013 News brands have been the most prolific tweeters. 11,555 9,739 5,282 3,501 2,574 2,404 2,371 2,313 2,206 2,205 - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 JPMorgan Chase Jobs Huffington Post Standard Chartered Jobs Wells Fargo Careers The Boston Globe BBC Sport The Associated Press NBC10 Philadelphia CNET E! Online
    • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury August 2013
    • Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel August 2013
    • SO A Closer Look at Selected Top Brands
    • Windows - #Winchat Windows ran a WinChat contest in August that engaged very well for them. August 2013
    • Xbox Support – Customer Service Xbox Support responds to 44.5% of their mentions, much higher than the sector average of 13.8%. They have an ART of 3hrs 56 mins and responded to 22,340 tweets in August. Their most popular reply strategy was a request to view a link. 8 am had the highest average reply time for Xbox Support, apart from which they had very low ARTs across the board. They seem to have a team tweeting 24/7. August 2013
    • Chanel – Engagement Study Chanel had an average engagement score of 532, for the month of August. These are some of their most engaging tweets for the month. August 2013
    • Pizza Hut - Customer Service Pizza Hut continued their great customer service and responded to 12,657 tweets in an average of 1hr 48 minutes in the month of August. August 2013
    • Audi – Content Strategy Tweets with Links engaged best for Audi, these were also the most popular type of tweet. August 2013
    • Mac – Hashtag Analytics Mac tweeted most around #Macindulge, but tweets with #Vivaglam engaged the best. August 2013
    • SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
    • Brands with the Most New Views added an incredible 70.7 million views August 2013 70,723,866 70,032,037 69,666,471 54,436,772 40,234,624 40,220,974 35,485,624 33,170,524 25,395,724 24,626,609 - 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000
    • Top Videos of the Month August 2013 Nike – Just Do It Possibilities Windows Phone – Nokia Lumia 1020 Samsung Mobile USA – Galaxy S4 Bobblehead Nintendo 2DS - Introduction
    • Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury August 2013
    • (Based on the Unmetric Score for YouTube) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel August 2013 Sector Leaders in the United States
    • SO A Closer Look at Selected Top Brands
    • Nike – Just Do It Possibilities Video Views GrowthWe're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing. August 2013
    • Windows Phone : Meet the Windows Phone Nokia Lumia 1020 A kid's play is one of those times when you want to get the perfect shot. But most phones aren't capable of capturing quality photos at a distance. Even if it's just a few rows back. With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best seat in the house. Video Views Growth August 2013
    • Samsung Mobile USA : Galaxy S4 - Bobblehead Video Views Growth The video camera on the Galaxy S 4 is ready for fast motion antics or slow motion epics. To learn more about the Galaxy S 4's incredible camera and all the features that make it The Next Big Thing, check out: www.facebook.com/SamsungMobileUSA. August 2013
    • Nintendo – 2DS Introduction Video Views Growth August 2013
    • Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information