analyzed bySocial Media Shakedown of Top Brands in April 2013
SOSOCIAL MEDIABENCHMARKINGCOMPANYWe monitor and analyze the daily activity on the socialmedia outposts of over 11,000 bran...
SOANALYSIS OFBRANDS ONFACEBOOKFans, Conversations, Engagement,Campaigns, etc...
April 2013Brands that Gained the Most New Fans3,918,3063,097,6921,869,8151,452,203 1,409,998 1,402,943 1,392,949 1,326,744...
Brands with the Highest Fan Growth RateApril 2013344.13%327.15% 323.04%221.97%169.06% 161.12% 158.87%83.40%73.05% 68.60%0....
Most Engaging Posts Across All SectorsApril 2013
Sector Leaders in the United States(Based on the Unmetric Score for Facebook)Sector BrandAutomotiveAviationBankingBeverage...
Sector Leaders in the United States(Based on the Unmetric Score for Facebook)Sector BrandTelevisionMobile & HandheldsPerso...
A Closer Look atSelected TopBrands
Intel – Engagement Strategy
Axe United States – Incredible Fan Growth
Visa – Engaging Posts
Ferrari & BMW – Content Comparison
Ferrari & BMW – Benchmarking Engagement
Walmart – My Local Walmart Facebook App
Victoria’s Secret – New Products
SOANALYSIS OFBRANDS ONTWITTERFollowers, Customer Service Metrics,Campaigns, etc...
April 2013Brands that Gained the Most New Followers1,508,9621,322,647944,791 917,156628,613591,932 573,197482,010340,446 3...
Brands that Tweeted the Most10,4378,7597,4124,3513,0742,6732,359 2,294 2,158 2,117-2,0004,0006,0008,00010,00012,000Number ...
Sector Leaders in the United States(Based on the Unmetric Score for Twitter)Sector BrandAutomotiveAviationBankingBeverages...
Sector Leaders in the United States(Based on the Unmetric Score for Twitter)Sector BrandTelevisionMobile & HandheldsPerson...
SOA Closer Look atSelected TopBrands
Pizza Hut – Tweet Analysis
Pizza Hut – Benchmarking ART3hr, 37mins2hr, 19mins1hr, 25mins2hr, 27mins14hr, 15mins1hr, 33mins5hr, 11mins
YouTube : #BestVideo
Burberry – Live at 121 Regent Street
Whole Foods Market – Earthling Month
Top Automotive brands on TwitterBrand Name Total Followers Followers GrowthNumber of TweetsAverage ResponseTimeProactiveTw...
SOANALYSIS OFBRANDS ONYOUTUBEViews, Shares, Uploads, Top Video, etc...
Brands with the Most New ViewsApril 201397,586,29871,411,990 70,325,16759,269,521 57,160,16552,232,96845,570,516 44,107,50...
Top Videos of the MonthApril 2013‘ ’
Sector Leaders in the United States(Based on the Unmetric Score for YouTube)Sector BrandAutomotiveAviationBankingBeverages...
Sector Leaders in the United States(Based on the Unmetric Score for YouTube)Sector BrandTelevisionMobile & HandheldsPerson...
SOA Closer Look atSelected TopBrands
Dove – Real Beauty SketchesVideo Views Growth
Evian - Baby & MeVideo Views Growth
Kmart - Ship My PantsVideo Views Growth
Pepsi – Beyoncé “Mirrors”- Official 2013 Video #BeyHereNowVideo Views Growth
ANALYSIS OFBRANDS ONPINTERESTFollowers, Pins, Repins, Boards etc
Brands that added the most followers62,40546,43740,33732,83723,450 22,86419,567 19,14217,634 16,507-10,00020,00030,00040,0...
Best Boards of the MonthApril 2013
Sector Leaders in the United StatesApril 2013(Based on the Unmetric Score for Pinterest)Sector BrandAutomotiveAviationBank...
Sector Leaders in the United States(Based on the Unmetric Score for Pinterest)Sector BrandPersonal CareRestaurant & CafeRe...
SOA Closer Look atSelected TopBrands
Nordstrom – Garden Wedding Ideas
Free People - Inspired
Pillsbury – Pins We ♥
Starbucks – Coffee Moments
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across theglobe. We...
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Social Media Shakedown of Top Brands in April 2013

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A complete shakedown of every major brand campaign on social media in April 2013

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Social Media Shakedown of Top Brands in April 2013

  1. analyzed bySocial Media Shakedown of Top Brands in April 2013
  2. SOSOCIAL MEDIABENCHMARKINGCOMPANYWe monitor and analyze the daily activity on the socialmedia outposts of over 11,000 brands in 33 sectors acrossFacebook, Twitter, YouTube and Pinterest.Our clients use Unmetric to analyze competitors,benchmark their performance, and compete intelligently.FOR BRANDSTHE
  3. SOANALYSIS OFBRANDS ONFACEBOOKFans, Conversations, Engagement,Campaigns, etc...
  4. April 2013Brands that Gained the Most New Fans3,918,3063,097,6921,869,8151,452,203 1,409,998 1,402,943 1,392,949 1,326,744 1,302,011 1,286,703-500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,000Snickers AXE Coca-Cola SamsungMobileOral-B YouTube Facebook BlackBerry TheSimpsonsHUGO BOSSNew Fans
  5. Brands with the Highest Fan Growth RateApril 2013344.13%327.15% 323.04%221.97%169.06% 161.12% 158.87%83.40%73.05% 68.60%0.00%50.00%100.00%150.00%200.00%250.00%300.00%350.00%400.00%Schwarzkopf AXE Electrolux Malibu Rum WerthersOriginalSugar FreeUSbelVita ElectroluxVacuumsand SmallAppliancesDisneyInfinityCrisco SnickersFan Growth Rate
  6. Most Engaging Posts Across All SectorsApril 2013
  7. Sector Leaders in the United States(Based on the Unmetric Score for Facebook)Sector BrandAutomotiveAviationBankingBeverages – AlcoholConsumer ElectronicsSector BrandEducationFood & BeveragesHospitalityInsuranceLuxuryApril 2013
  8. Sector Leaders in the United States(Based on the Unmetric Score for Facebook)Sector BrandTelevisionMobile & HandheldsPersonal CareRestaurant & CafeRetailSector BrandRetail ChainsSportsTechnologyTelecom ServicesTravelApril 2013
  9. A Closer Look atSelected TopBrands
  10. Intel – Engagement Strategy
  11. Axe United States – Incredible Fan Growth
  12. Visa – Engaging Posts
  13. Ferrari & BMW – Content Comparison
  14. Ferrari & BMW – Benchmarking Engagement
  15. Walmart – My Local Walmart Facebook App
  16. Victoria’s Secret – New Products
  17. SOANALYSIS OFBRANDS ONTWITTERFollowers, Customer Service Metrics,Campaigns, etc...
  18. April 2013Brands that Gained the Most New Followers1,508,9621,322,647944,791 917,156628,613591,932 573,197482,010340,446 321,226-200,000400,000600,000800,0001,000,0001,200,0001,400,0001,600,000YouTube Instagram Twitter EllenDeGeneresCNNBreakingNewsMTV CNN Facebook SamsungMobileWWENew Followers
  19. Brands that Tweeted the Most10,4378,7597,4124,3513,0742,6732,359 2,294 2,158 2,117-2,0004,0006,0008,00010,00012,000Number of Proactive TweetsApril 2013
  20. Sector Leaders in the United States(Based on the Unmetric Score for Twitter)Sector BrandAutomotiveAviationBankingBeverages – AlcoholConsumer ElectronicsSector BrandEducationFood & BeveragesHospitalityInsuranceLuxuryApril 2013
  21. Sector Leaders in the United States(Based on the Unmetric Score for Twitter)Sector BrandTelevisionMobile & HandheldsPersonal CareRestaurant & CafeRetailSector BrandRetail ChainsSportsTechnologyTelecom ServicesTravelApril 2013
  22. SOA Closer Look atSelected TopBrands
  23. Pizza Hut – Tweet Analysis
  24. Pizza Hut – Benchmarking ART3hr, 37mins2hr, 19mins1hr, 25mins2hr, 27mins14hr, 15mins1hr, 33mins5hr, 11mins
  25. YouTube : #BestVideo
  26. Burberry – Live at 121 Regent Street
  27. Whole Foods Market – Earthling Month
  28. Top Automotive brands on TwitterBrand Name Total Followers Followers GrowthNumber of TweetsAverage ResponseTimeProactiveTweetsReplies Retweets@Audi 335,393 2.9% 46 80 20 4:26:35@Lexus 302,722 0.2% 98 37 31 5:38:25@Ford 211,141 4.22% 54 25 8 32:21:48@chevrolet 188,728 3.63% 60 191 25 3:45:38@MercedesBenz 145,303 5.95% 171 23 98 2:45:21
  29. SOANALYSIS OFBRANDS ONYOUTUBEViews, Shares, Uploads, Top Video, etc...
  30. Brands with the Most New ViewsApril 201397,586,29871,411,990 70,325,16759,269,521 57,160,16552,232,96845,570,516 44,107,50039,823,30036,670,582-20,000,00040,000,00060,000,00080,000,000100,000,000120,000,000New Views
  31. Top Videos of the MonthApril 2013‘ ’
  32. Sector Leaders in the United States(Based on the Unmetric Score for YouTube)Sector BrandAutomotiveAviationBankingBeverages – AlcoholConsumer ElectronicsSector BrandEducationFood & BeveragesHospitalityInsuranceLuxuryApril 2013
  33. Sector Leaders in the United States(Based on the Unmetric Score for YouTube)Sector BrandTelevisionMobile & HandheldsPersonal CareRestaurant & CafeRetailSector BrandRetail ChainsSportsTechnologyTelecom ServicesTravelApril 2013
  34. SOA Closer Look atSelected TopBrands
  35. Dove – Real Beauty SketchesVideo Views Growth
  36. Evian - Baby & MeVideo Views Growth
  37. Kmart - Ship My PantsVideo Views Growth
  38. Pepsi – Beyoncé “Mirrors”- Official 2013 Video #BeyHereNowVideo Views Growth
  39. ANALYSIS OFBRANDS ONPINTERESTFollowers, Pins, Repins, Boards etc
  40. Brands that added the most followers62,40546,43740,33732,83723,450 22,86419,567 19,14217,634 16,507-10,00020,00030,00040,00050,00060,00070,000Nordstrom MichaelsStoresHarpersBazaarJetsetter LululemonAthleticaL.L.Bean SELFMagazineEverydayHealthFree People LowesNew Followers‘ ’April 2013
  41. Best Boards of the MonthApril 2013
  42. Sector Leaders in the United StatesApril 2013(Based on the Unmetric Score for Pinterest)Sector BrandAutomotiveAviationBankingBeverages – AlcoholConsumer ElectronicsSector BrandFood & BeveragesHospitalityInsuranceLuxuryTelevision
  43. Sector Leaders in the United States(Based on the Unmetric Score for Pinterest)Sector BrandPersonal CareRestaurant & CafeRetailRetail ChainsSector BrandSportsTechnologyTelecom ServicesTravelApril 2013
  44. SOA Closer Look atSelected TopBrands
  45. Nordstrom – Garden Wedding Ideas
  46. Free People - Inspired
  47. Pillsbury – Pins We ♥
  48. Starbucks – Coffee Moments
  49. ‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across theglobe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and socialmedia campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding anddriving down costs by creating more efficient social media teams.‪About Unmetric :THANK YOUPlease contact us atinfo@unmetric.comfor more information

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