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Social Media Habits of US Mobile Brands

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The social media habits of the largest mobile phone manufacturers. (Excluding the iPhone, which doesn't have an official social presence)

The social media habits of the largest mobile phone manufacturers. (Excluding the iPhone, which doesn't have an official social presence)

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  • 1. A Social Media Performance Report
  • 2. THESOCIAL MEDIABENCHMARKINGCOMPANYFOR BRANDSWe monitor and analyze the daily activity on the social mediaoutposts of over 10,000 brands in 33 sectors acrossFacebook, Twitter, YouTube and Pinterest.Our clients use Unmetric to analyze competitors, benchmarktheir performance, and compete intelligently
  • 3. FACEBOOKANALYSIS
  • 4. 686430 29 28251401020304050607080Blackberry SamsungMobile USALG USAMobileMotorola HTC USA Nokia US Sony MobileUS
  • 5. 27,418,46622,861,7111,317,868 1,089,951 470,987 328,426 322,72405,000,00010,000,00015,000,00020,000,00025,000,00030,000,000Blackberry SamsungMobile USAMotorola HTC USA LG USAMobileNokia US Sony MobileUS
  • 6. 65.70%37.30%18.10%14.40%7.20%1.20% 1.10%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%Nokia US LG USAMobileBlackberry Motorola HTC USA Sony MobileUSSamsungMobile USA
  • 7. 6.30%4.10%2.10%1.10%1%0.64%0.29%0.00%1.00%2.00%3.00%4.00%5.00%6.00%7.00%Nokia US Blackberry HTC USA LG USAMobileSamsungMobile USAMotorola Sony MobileUS
  • 8. 348246211 204153143 138050100150200250300350400Sony MobileUSBlackberry Nokia US SamsungMobile USAMotorola LG USAMobileHTC USA
  • 9. 8450 4817 151110102030405060708090SamsungMobile USANokia US HTC USA Blackberry LG USAMobileMotorola Sony MobileUS
  • 10. 010203040506070050100150200250300EngagementScoreNumberofPostsNumber of Posts Engagement Score
  • 11. 987805732552102 97 96020040060080010001200SamsungMobile USAHTC USA Nokia US Motorola Sony MobileUSBlackberry LG USAMobile
  • 12. 55:58:4312:24:1210:28:019:21:288:25:515:28:363:33:06Sony Mobile USLG USA MobileMotorolaNokia USHTC USASamsung Mobile USABlackberry
  • 13. TWITTERANALYSIS
  • 14. 77744438 38 38310102030405060708090SamsungMobile USABlackberry Motorola HTC USA Nokia US Sony MobileUSLG MobileUSA
  • 15. 4,342,9412,583,944150,430 137,168 50,750 31,073 26,4820500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000SamsungMobile USABlackberry Motorola Sony MobileUSNokia US HTC USA LG MobileUSA
  • 16. 55%52.20%46.90%23.00%14%6.30%-0.61%-10%0%10%20%30%40%50%60%Sony MobileUSBlackberry HTC USA Nokia US LG MobileUSAMotorola SamsungMobile USA
  • 17. 13,1243,6003,0332,062 1,803 1,56353902,0004,0006,0008,00010,00012,00014,000SamsungMobile USABlackberry HTC USA Nokia US Sony MobileUSMotorola LG MobileUSA
  • 18. 6,8382,0621,6751,057745 70812801,0002,0003,0004,0005,0006,0007,0008,000SamsungMobile USAHTC USA Blackberry Sony MobileUSNokia US Motorola LG MobileUSA
  • 19. 11:52:2511:30:098:30:546:16:255:10:154:00:003:03:45MotorolaLG Mobile USABlackberryHTC USASamsung Mobile USASony Mobile USNokia US
  • 20. YOUTUBEANALYSIS
  • 21. 7067645136242001020304050607080SamsungMobile USASony Xperia HTC Blackberry Motorola LG Mobile Nokia US
  • 22. 136,839,76953,580,04747,545,151 44,899,92236,229,6834,110,013 2,531,186020,000,00040,000,00060,000,00080,000,000100,000,000120,000,000140,000,000160,000,000SamsungMobile USAHTC Blackberry Sony Xperia Motorola LG Mobile Nokia US
  • 23. 124%34.20%18.40%-3.74% -12.08% -35.57% -60.06%-100%-50%0%50%100%150%Sony Xperia Motorola SamsungMobile USABlackberry HTC Nokia US LG Mobile
  • 24. 230,634176,518145,11682,42124,13312,9772,558050,000100,000150,000200,000250,000HTC Sony Xperia Blackberry SamsungMobile USAMotorola LG Mobile Nokia US
  • 25. 147.30%67.00%39.80% 36.70% 35.60%31.50%12.80%0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00%Sony Xperia Nokia US SamsungMobile USAHTC Blackberry LG Mobile Motorola
  • 26. 2,1777485333092441538605001,0001,5002,0002,500Blackberry SamsungMobile USAMotorola HTC LG Mobile Sony Xperia Nokia US
  • 27. THANK YOUPlease contact us atinfo@unmetric.comfor more informationAbout Unmetric :‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across theglobe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and socialmedia campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding anddriving down costs by creating more efficient social media teams.‪