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Leading US Apparel Brands on Social Media in June 2014

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Top retail brands Gap, Forever 21, H&M, Nike, Talbots, Banana Republic and Puma went head to head in June with social media campaigns. Here's how they did.

Top retail brands Gap, Forever 21, H&M, Nike, Talbots, Banana Republic and Puma went head to head in June with social media campaigns. Here's how they did.

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  • 1. Leading US Apparel Brands ON SOCIAL MEDIA June 2014
  • 2. About Unmetric We provide not-so-obvious competitive intelligence on over 20,000 brands across 30 sectors … so you know who is outsocializing who. And how. We understand that while companies have always needed competitive intelligence, it’s never been easy to come by. The modern digital media landscape gives marketers the potential to study their campaign spends, activity and decide on future spends much more rationally than ever before. Some of our clients Unmetric is proud to be a Twitter Certified Product
  • 3. All images in this report are hyperlinked to their original post but if you want to find out in detail what brands did to meet their business objectives, grab your free Unmetric trial here.
  • 4. Brands used for this analysis:
  • 5. All data for the time period: June 1st – 30th, 2014 Among the brands analysed, Banana Republic had the most people talking about them as % of fans (1.6%). Nike grew its fan-base faster than all other Retail pages from North America. With a growth rate of 4.31%, Nike had the highest fan growth rate among the brands analysed. Forever 21 struck a chord, with the highest average engagement amongst the brands analyzed. They had 101 posts in June. 1,645 new posts were written across brands analysed. That’s an average of 7.8 posts per day - per wall. Among the brands analyzed, PUMA posted the most 'non brand related' content on their wall. Uncovering the best of the Retail sector
  • 6. Gap mostly talked about 'New Products', but 'Engagement Oriented Posts' engaged the best in June. Gap – Content Strategy
  • 7. PUMA has an engagement score of 93, while the average Retail sector has an engagement score of 326. PUMA – Most Engaging Posts #StartBelieving
  • 8. Forever21's ‘GetTheLook’ Campaign for the selected time period engaged quite well for the brand and generated significant engagement. Forever21 – Campaign Analysis #GetTheLook
  • 9. Engagement Comparison Forever 21 was the most engaging brand over the month of June. The average engagement for a brand in retail sector in the US was 326.
  • 10. With the growth rate of 5.22%, @PUMA enjoyed the highest follower growth rate among the analysed brands. Among the brands analysed, @hm replies the slowest to customer tweets – with an average of 25hrs, 49mins, 16secs. @BananaRepublic was the most responsive, by replying to 7.88% of fan Tweets. Taking just 2 hours, 34 mins on an average, @TalbotsOfficial replies fastest amongst the brands analaysed to their customer’s tweets. @Nike was also the most prolific tweeter with 827 tweets. Amongst the brands analyzed, @PUMA had the highest engagment score of 666. All data for the time period: June 1st – 30th, 2014 Uncovering the best of the Retail sector
  • 11. Most Engaging Tweets
  • 12. Gap – Customer Service Strategy Gap mostly responded to tweets with a ‘Request to Contact’ Response Rate = 6.8% Average Reply Time = 17hr, 18mins
  • 13. Banana Republic - Hashtag Analysis Banana Republic tweeted most around #letsdomore, in June. #oscarwilde was the most engaging hashtag for the brand, followed by #loveislove.
  • 14. Fan Growth Comparison PUMA had the highest follower growth rate, with 5.22% growth in their follower base during the month of June.
  • 15. All data for the time period: June 1st – 30th, 2014 With a growth rate of 5.3%, Banana Republic enjoyed the highest follower growth rate. With a growth rate of 12%, Forever 21added pins at the highest rate. Bloomingdale’s has the highest number of total pins of 20,981. With 713 pins, Nordstorm had the highest number of new pins in the month of June. Uncovering the best of the Retail sector
  • 16. Gap – Styld.by You
  • 17. Forever 21 – Sweaters, Cardis, & Hoodies. Oh My!
  • 18. Banana Republic – Spotted On | Street Style The Metrics
  • 19. All data for the time period: June 1st – 30th, 2014 Nike has the highest number of followers, with 450,657. Nike had the highest Engagement, with a score of 954 #JustDoIt by Nike was the best preforming hashtag, over the month of June. Puma showed the highest growth, with 8% increase in fan base over the month of June. Uncovering the best of the Retail sector
  • 20. Forever 21- Engagement Strategy Forever 21‘s Instagram page had an engagement score of 951 and their most engaging filter in June was the Lo-Fi.
  • 21. Gap - Engagement Strategy GAP had an engagement score of 329 and #bloomierules was the most engaging hashtag.
  • 22. Unmetric Score
  • 23. × × × × × × × × Engagement Score
  • 24. Engagement Score
  • 25. Click here if you’d like to use Unmetric to better understand what your competitors are doing, uncover compelling insights and unlock new strategies for success by claiming a free 6 day trial.