How Real is Nerium's Social Media Performance?

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Nerium is an anti-aging skin care company that has taken to social media like a duck to water. Unmetric takes a look in to the social media strategy of this popular brand

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How Real is Nerium's Social Media Performance?

  1. 1. THESOCIAL MEDIABENCHMARKINGCOMPANYFOR BRANDSWe monitor and analyze the daily activity on the social mediaoutposts of over 10,000 brands in 33 sectors acrossFacebook, Twitter, YouTube and Pinterest.Our clients use Unmetric to analyze competitors, benchmarktheir performance, and compete intelligently
  2. 2. FACEBOOKANALYSIS
  3. 3. 28.10%35.20%23.10%5.80% 5.70%4.10%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%SkinCareSector AverageNeriumInternationalMurad Perricone MD Burts Bees Peter ThomasRoth Labs
  4. 4. 3627727 2314 8050100150200250300SkinCare SectorAverageNeriumInternationalPerricone MD Murad Burts Bees Peter ThomasRoth Labs
  5. 5. 0100200300400500600700800900100001020304050607080Real Results Photos Real ResultsRevelationGiveaways/iPad/Lexus Featured NMDsNumber of Posts Engagement Score
  6. 6. 29:25:5621:53:2520:38:0613:47:091:41:42Perricone MDBurts BeesPeter Thomas Roth LabsMuradNerium International
  7. 7. TWITTERANALYSIS
  8. 8. 16.30%53%29.20%22.90%8.80%0.00%10.00%20.00%30.00%40.00%50.00%60.00%SkinCare SectorAverageNeriumInternationalBurts Bees Murad Perricone MD
  9. 9. 43753 20510152025303540SkinCare SectorAverageNeriumInternationalMurad Burts Bees Perricone MD
  10. 10. Top Hashtags: #RealChat, #Nerium, #SpringBash
  11. 11. 61620243More than 24 Hours1 Hour to 24 Hours15 Mins to 1 HourWithin 15 Minutes45:39:2720:10:314:58:301:18:3016:46:00Perricone MDBurts BeesMuradNerium InternationalSkincare Sector Average
  12. 12. YOUTUBEANALYSIS
  13. 13. 10.30%481.60%123.40%17.60% -0.36%-100.00%0.00%100.00%200.00%300.00%400.00%500.00%600.00%SkinCare SectorAverageNeriumInternationalMurad Burts Bees Perricone MD
  14. 14. 33.40%71.50%35.90%23.80%13.50%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%SkinCare SectorAverageNeriumInternationalMurad Burts Bees Perricone MD
  15. 15. THANK YOUPlease contact us atinfo@unmetric.comfor more informationAbout Unmetric :‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across theglobe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and socialmedia campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding anddriving down costs by creating more efficient social media teams.‪

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