Take a deep dive into the social media habits of top ice cream brands on Facebook. See how Haagen-Dazs, Cold Stone Creamery and others battle for the hearts of their consumers with engaging content and viral campaigns.

1. Comparison of
Top Ice Cream
brands on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Ice Cream Brands on Facebook Q2-2015
In this report we looked at the top 13 Ice
Cream brands on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• Among the 13 brands, Blue Bell Ice Cream was engaging
best with their Fans. Learn more.
• With a growth rate of 63%, Blue Bell Ice Cream enjoyed
the highest Fan Growth Rate.
• Talenti Gelato e Sorbetto posted the most “non-brand
related” content on their wall.
• 7,733 new Posts were written across these 13 ‘brand walls’.
That’s an average of 6.5 Posts per day - per wall!

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5. Fans
Magnum had the largest fan base of 10,005,408 while Blue Bell Ice Cream showed the highest fan
growth of 63.30%.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Growth%
Number of Fans
Jeni's Splendid Ice Creams Ben & Jerry's Edy's Turkey Hill Dairy
Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Carvel Ice Cream
Magnum Cold Stone Creamery Baskin-Robbins Dreyer's Grand Ice Cream
Talenti gelato e sorbetto

6. Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
France Egypt United States Countries < 2% Hong Kong
Pakistan Indonesia Dominican Republic Other Countries Germany

7. Conversations
Blue Bell Ice Cream had the highest PTAT of 13.10% as a percentage of its average number of Fans
during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Jeni's Splendid Ice Creams Edy's Ben & Jerry's Turkey Hill Dairy
Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Magnum
Carvel Ice Cream Cold Stone Creamery Baskin-Robbins Talenti gelato e sorbetto

8. Engagement - Posts
Turkey Hill Dairy published the greatest number of posts (129). Blue Bell Ice Cream had the
highest average engagement, with a score of 1,000.
0 20 40 60 80 100 120 140
0 200 400 600 800 1000 1200
Jeni's Splendid Ice Creams
Ben & Jerry's
Edy's
Turkey Hill Dairy
Blue Bunny Ice Cream
Häagen-Dazs usa
Blue Bell Ice Cream
Carvel Ice Cream
Magnum
Cold Stone Creamery
Talenti gelato e sorbetto
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000
Jeni's Splendid Ice Creams
Ben & Jerry's
Edy's
Turkey Hill Dairy
Blue Bunny Ice Cream
Häagen-Dazs usa
Blue Bell Ice Cream
Carvel Ice Cream
Magnum
Cold Stone Creamery
Talenti gelato e sorbetto
Likes Comments Shares
Blue Bunny Ice Cream received the most number of Likes (92,594), Turkey Hill Dairy got the most
number of Comments (18,934) and Blue Bell Ice Cream had the most number of Shares (30,782).

10. Most Engaging Brand Posts
Blue Bell Ice Cream
Thu, Jun 25 at 5:17 PM EDT
What’s going on at Blue Bell? We’ve been devoting
considerable attention to our equipment.
From a ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 8,118 1,109 874 Positive
Turkey Hill Dairy
Tue, Jun 23 at 12:15 PM EDT
Summer has arrived, and we’re celebrating with a
Pure & Chilled Summer Giveaway EACH month in
June, ..
Blue Bell Ice Cream
Fri, Jun 19 at 4:06 PM EDT
We know you have been wondering…what is going on
at Blue Bell?
Our employees have spent countless h ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 794 1,360 100 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 5,991 1,039 855 Positive

11. Most Engaging Brand Posts
Talenti gelato e sorbetto
Fri, Jun 12 at 12:47 PM EDT
Squeeze some lemon juice on your Tahitian Vanilla
Bean, sit in a hammock and have someone fan you. S
..
Engagement
Score
Likes Comments Shares Sentiment
1,000 12,249 674 839 Positive
Jeni's Splendid Ice Creams
Fri, Jun 12 at 11:01 AM EDT
We have found Listeria in our production kitchen
again.
Blue Bell Ice Cream
Mon, Jun 1 at 5:02 PM EDT
You may have noticed a few photos or videos of our
trucks on the roads recently. Unfortunately they ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 288 412 793 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 20,970 2,817 11,203 Positive

12. Fan Posts
0 500 1000 1500 2000 2500 3000 3500
Jeni's Splendid Ice Creams
Ben & Jerry's
Edy's
Turkey Hill Dairy
Blue Bunny Ice Cream
Häagen-Dazs usa
Blue Bell Ice Cream
Carvel Ice Cream
Magnum
Cold Stone Creamery
Baskin-Robbins
Dreyer's Grand Ice Cream
Talenti gelato e sorbetto
Number of Fan Posts
Blue Bell Ice Cream's Facebook Page saw the highest number of Fan posts (3,025).

13. Sentiment Analysis
Jeni's Splendid Ice Creams received the highest percentage of Positive Sentiment (72.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Jeni's Splendid Ice Creams
Blue Bunny Ice Cream
Häagen-Dazs usa
Carvel Ice Cream
Baskin-Robbins
Ben & Jerry's
Edy's
Turkey Hill Dairy
Blue Bell Ice Cream
Magnum
Cold Stone Creamery
Dreyer's Grand Ice Cream
Talenti gelato e sorbetto
Negative Neutral Positive

14. Brand Responses
Edy's responded to the highest percentage of Fan posts (58.72%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 1000 2000 3000 4000 5000 6000 7000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Jeni's Splendid Ice Creams Blue Bunny Ice Cream Häagen-Dazs usa Carvel Ice Cream
Baskin-Robbins Ben & Jerry's Edy's Turkey Hill Dairy
Blue Bell Ice Cream Magnum Cold Stone Creamery Dreyer's Grand Ice Cream

15. Share Of Voice – Volume of Posts
Turkey Hill Dairy published the most with 129 posts, among the brands in "Group 2" Group.
4% 0%
7%
2%
3%
3%
0%
11%
25%
2%
11%
13%
19%
Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's
Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream

16. Share Of Voice – Likes
Blue Bunny Ice Cream received the largest volume of Likes (92,594), among the brands in "Group
2" Group.
1%
0%
2%
0%
3%
24%
0%
29%
6%
6%
11%
14%
4%
Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's
Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream

17. Share Of Voice – Comments
Turkey Hill Dairy received the largest volume of Comments (18,934), among the brands in "Group
2" Group.
1%
0%
1%
0%
2%
29%
0%
5%
45%
4% 8%
3% 2%
Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's
Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream

18. Share Of Voice – Shares
Blue Bell Ice Cream received the largest volume of Shares (30,782), among the brands in "Group 2"
Group.
5%
0%
0%
0%
3%
55%
0%
7%
3%
3%
12%
5%
7%
Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's
Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream

19. Analysis of Magnum
Facebook Page
Apr 01, 2015 - Jun 30, 2015

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21. Brand Overview
Magnum
Fans 10,005,408
New Fans 434,030
Fan Growth 4.34%
Country Worldwide
Demographics Mostly Young, Female and Attached.
Magnum has 434,030 new Likes and an audience base of 10,005,408 fans who are mostly Young,
Female and Attached.
Magnum

22. Brand Overview
Posts
Brand User
Engagement Score 6 Total Fan Posts 162
Total Posts 35 Brand Response Rate 5.56%
Total Likes 5,078 Average Reply Time 4 days, 2 hrs, 1 min
Total Comments 245 General Sentiment Neutral
Total Shares 235
Magnum had 35 new Posts.
Magnum

23. Fan Growth
9,300,000
9,400,000
9,500,000
9,600,000
9,700,000
9,800,000
9,900,000
10,000,000
10,100,000
Magnum had a growth rate of 4.34% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 10,005,408
New Fans 434,030
Magnum

24. Engagement
0
2
4
6
8
10
12
14
16
18
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Magnum had an engagement of 6 and the highest engagement was 16.
Magnum

25. Community Analysis
Magnum fans are mostly Young, Female and Attached. Magnum fans are largely from Pakistan followed by
Morocco.
Fan Demographics Distribution of Fans
Magnum
17%
83%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K
Pakistan
Morocco
Iran
Korea
Colombia
Mauritius
Algeria
Serbia
Argentina

26. 0
1
2
3 Magnum posted a total of 35 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Magnum 10
profile picture 3
Brigadeiro 3
Blog 3
Magnifique 2
Magnum

27. 76%
10%
14%
Posititve Negative Neutral
Brand Posts - Engagement
Magnum receives more positive than negative vibes from comments on their Posts.
Sentiment on Brand Posts
Magnum

28. Most Engaging Brand Posts
Magnum
Fri, Jun 5 at 10:01 AM EDT
June’s flower is a rose. We’re enjoying ours with a
Magnum.
Engagement
Score
Likes Comments Shares Sentiment
16 323 18 23 Positive
Sat, May 16 at 9:36 AM EDT
French Riviera glamour and Magnum? Today couldn't
be more #Magnifique as we welcome film and
fashion ..
Wed, Apr 29 at 10:01 AM EDT
Making the grade with Magnum white, almond and
classic.
Engagement
Score
Likes Comments Shares Sentiment
14 288 8 22 Positive
Engagement
Score
Likes Comments Shares Sentiment
14 318 14 16 Positive

29. 0 5 10 15 20 25 30 35
0 2 4 6 8
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 2 4 6 8 10
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Magnum posts were Photos, and posts with
Links received the highest engagement.
Most of Magnum posts were published on Monday
and posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Magnum

30. 0
5
10
15
20
25
30
Positive Neutral Negative Users posted a total of 162 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Magnum's wall.
User Posts
Top keywords used in
the Posts
Frequency
Magnum 52
στην Good Humor 26
καμπάνια του Magnum 25
Good Humor για τη 25
dream trop supère
boonnn
24
Magnum

31. 6%
94%
Brand Participation Brand Non Participation
8%
5%
87%
Posititve Negative Neutral
User Posts - Engagement
Magnum responded to 9 conversations generated by
the 162 Posts fans published.
Magnum appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Magnum

32. Analysis of Häagen-Dazs USA
Facebook Page
Apr 01, 2015 - Jun 30, 2015

33. Brand Overview
Häagen-Dazs usa
Fans 1,334,679
New Fans 71,598
Fan Growth 5.36%
Country United States
Demographics Mostly Older, Female and Attached.
Häagen-Dazs usa has 71,598 new Likes and an audience base of 1,334,679 fans who are mostly
Older, Female and Attached.
Häagen-Dazs

34. Brand Overview
Posts
Brand User
Engagement Score 223 Total Fan Posts 625
Total Posts 17 Brand Response Rate 28.80%
Total Likes 10,199 Average Reply Time 20 hrs
Total Comments 836 General Sentiment Neutral
Total Shares 1,884
Häagen-Dazs usa had 17 new Posts, and their most recent campaign is #MadeLikeNoOther.
Content & Campaigns
Most Engaging Content Type Special Offer Most Engaging Campaign Gelato Bar
Least Engaging Content Type Contest Most Recent Campaign #MadeLikeNoOther
Most Prolific Content Type
Recipes/Product
Updates
Häagen-Dazs

35. Fan Growth
1,220,000
1,240,000
1,260,000
1,280,000
1,300,000
1,320,000
1,340,000
1,360,000
Häagen-Dazs usa had a growth rate of 5.36% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,334,679
New Fans 71,598
Häagen-Dazs

36. Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Häagen-Dazs usa had an engagement of 223 and the highest engagement was 766.
Häagen-Dazs

37. Community Analysis
Häagen-Dazs usa fans are mostly Older, Female and
Attached.
Häagen-Dazs usa fans are largely from United States
followed by France.
Fan Demographics Distribution of Fans
25%
75%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
France
Indonesia
United Kingdom
Hong Kong
Mexico
Malaysia
Canada
Philippines
Hungary
Häagen-Dazs

38. 0
1
2 Häagen-Dazs usa posted a total of 17 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Chocolate
Caramelized Oat
ice
5
MadeLikeNoOther 5
Häagen-Dazs 5
cover photo 4
artisans 3
Häagen-Dazs

39. 35%
65%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Häagen-Dazs usa responded to 6 conversations
generated by the 17 Posts they published.
Häagen-Dazs usa receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Häagen-Dazs

40. Most Engaging Brand Posts
Mon, May 11 at 3:02 PM EDT
FYI free ice cream at Häagen-Dazs!
Engagement
Score
Likes Comments Shares Sentiment
766 2,370 171 801 Neutral
Fri, May 1 at 9:24 AM EDT
Häagen-Dazs updated their cover photo.
Tue, May 12 at 12:55 PM EDT
Happy #HDFreeConeDay! There's no wrong way to
enjoy your free scoop. http://bit.ly/1DjmkrA
Engagement
Score
Likes Comments Shares Sentiment
664 1,549 281 543 Positive
Engagement
Score
Likes Comments Shares Sentiment
317 546 76 203 Positive
Häagen-Dazs

41. 0 2 4 6 8 10
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Häagen-Dazs usa posts were Photos, and
posts with Links received the highest engagement.
Most of Häagen-Dazs usa posts were published on
Monday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Häagen-Dazs

42. 0
10
20
30
40
50
60
70
80
90
Positive Neutral Negative Users posted a total of 625 Posts between
Apr 01, 2015 and Jun 30, 2015 on Häagen-
Dazs usa's wall.
User Posts
Top keywords used in
the Posts
Frequency
Häagen-Dazs 274
ice cream 190
chocolate 55
flavor 45
Free Cone Day 38
Häagen-Dazs

43. 29%
71%
Brand Participation Brand Non Participation
31%
5%64%
Posititve Negative Neutral
User Posts - Engagement
Häagen-Dazs usa responded to 180 conversations
generated by the 625 Posts fans published.
Häagen-Dazs usa appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Häagen-Dazs

44. Content Intel
0 1 2 3 4 5 6 7 8
0 50 100 150 200 250 300 350
Engagement-oriented
posts
Special Offer
Recipes/Product
Updates
Contest
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Häagen-Dazs usa posts were around 'Recipes/Product Updates', and posts around
'Special Offer' received the highest engagement.
Häagen-Dazs

45. 0 2 4 6 8
0 20 40 60 80 100
#MadeLikeNoOther
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400
#MadeLikeNoOther
All-new Artisan
Collection
Peppermint Bark
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015,
#MadeLikeNoOther was the most engaging campaign
run by Häagen-Dazs usa.
Overall, Peppermint Bark engaged the best out of the
recent 3 campaigns run by Häagen-Dazs usa.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Häagen-Dazs

46. Analysis of Ben & Jerry's
Facebook Page
Apr 01, 2015 - Jun 30, 2015

47. Brand Overview
Ben & Jerry's
Fans 7,789,838
New Fans 253,385
Fan Growth 3.25%
Country Worldwide
Demographics Mostly Young, Female and Attached.
Ben & Jerry's has 253,385 new Likes and an audience base of 7,789,838 fans who are mostly
Young, Female and Attached.
Ben & Jerry's

48. Brand Overview
Posts
Brand User
Engagement Score 49 Total Fan Posts 301
Total Posts 20 Brand Response Rate 1.66%
Total Likes 4,067 Average Reply Time 1 day, 3 hrs, 8 mins
Total Comments 448 General Sentiment Neutral
Total Shares 2,571
Ben & Jerry's had 20 new Posts.
Content & Campaigns
Most Engaging Content Type Special Offer
Least Engaging Content Type Brand News
Most Prolific Content Type Special Offer
Ben & Jerry's

49. Fan Growth
7,400,000
7,450,000
7,500,000
7,550,000
7,600,000
7,650,000
7,700,000
7,750,000
7,800,000
7,850,000
Ben & Jerry's had a growth rate of 3.25% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 7,789,838
New Fans 253,385
Ben & Jerry's

50. Engagement
0
50
100
150
200
250
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Ben & Jerry's had an engagement of 49 and the highest engagement was 216.
Ben & Jerry's

51. Community Analysis
Ben & Jerry's fans are mostly Young, Female and
Attached.
Ben & Jerry's fans are largely from India followed by
Philippines.
Fan Demographics Distribution of Fans
Ben & Jerry's
27%
73%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K 25K 30K
India
Philippines
Indonesia
Pakistan
Puerto Rico
Turkey
Malaysia
Algeria
Hong Kong
Japan

52. 0
1
2
3 Ben & Jerry's posted a total of 20 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Free Cone Day 9
FREE ice cream 6
April 4
Meet Flavor Guru 3
scoop shop 2
Ben & Jerry's

53. 87%
0% 13%
Posititve Negative Neutral
Brand Posts - Engagement
Ben & Jerry's receives more positive than negative vibes from comments on their Posts.
Sentiment on Brand Posts
Ben & Jerry's

54. Most Engaging Brand Posts
Ben & Jerry's
Tue, Apr 14 at 8:32 AM EDT
It’s finally here! Free Cone Day is TODAY! Find your
local participating scoop shop, and come get yo ..
Engagement
Score
Likes Comments Shares Sentiment
377 376 127 1,411 Positive
Mon, Apr 13 at 3:00 PM EDT
So close you can almost taste it! Free Cone Day is
April 14th!! Plan ahead to visit your local scoop ..
Fri, Apr 17 at 2:00 PM EDT
Ben & Jerry's's BRRR-ito is arriving on 4/20, naturally.
Engagement
Score
Likes Comments Shares Sentiment
227 297 118 730 Positive
Engagement
Score
Likes Comments Shares Sentiment
117 1,467 35 232 Positive

55. 0 2 4 6 8 10
0 20 40 60 80 100 120
Links
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Ben & Jerry's posts were Links, and posts with
Links received the highest engagement.
Most of Ben & Jerry's posts were published on
Wednesday and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Ben & Jerry's

56. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 301 Posts between
Apr 01, 2015 and Jun 30, 2015 on Ben &
Jerry's's wall.
User Posts
Top keywords used in
the Posts
Frequency
Jerry 261
Ben 247
Ice Cream 46
One 41
two crowdfunded 37
Ben & Jerry's

57. 2%
98%
Brand Participation Brand Non Participation
23%
8%
69%
Posititve Negative Neutral
User Posts - Engagement
Ben & Jerry's responded to 5 conversations generated
by the 301 Posts fans published.
Ben & Jerry's appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Ben & Jerry's

58. Content Intel
0 1 2 3 4 5 6 7 8 9 10
0 10 20 30 40 50 60 70 80 90
Brand News
Others
Engagement-oriented
posts
Special Offer
Recipes/Product
Updates
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Ben & Jerry's posts were around 'Special Offer', and posts around 'Special Offer' received
the highest engagement.
Ben & Jerry's

59. Analysis of Cold Stone
Creamery Facebook Page
Apr 01, 2015 - Jun 30, 2015

60. Brand Overview
Cold Stone Creamery
Fans 1,978,956
New Fans 1,390
Fan Growth .07%
Country United States
Demographics Mostly Young, Female and Attached.
Cold Stone Creamery has 1,390 new Likes and an audience base of 1,978,956 fans who are mostly
Young, Female and Attached.
Cold Stone Creamery

61. Brand Overview
Posts
Brand User
Engagement Score 106 Total Fan Posts 441
Total Posts 67 Brand Response Rate 36.28%
Total Likes 45,920 Average Reply Time 18 hrs, 9 mins
Total Comments 1,273 General Sentiment Neutral
Total Shares 2,942
Cold Stone Creamery had 67 new Posts.
Cold Stone Creamery

62. Fan Growth
1,976,000
1,976,500
1,977,000
1,977,500
1,978,000
1,978,500
1,979,000
1,979,500
Cold Stone Creamery had a growth rate of 0.07% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,978,956
New Fans 1,390
Cold Stone Creamery

63. Engagement
0
50
100
150
200
250
300
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Cold Stone Creamery had an engagement of 106 and the highest engagement was 246.
Cold Stone Creamery

64. Community Analysis
Cold Stone Creamery fans are mostly Young, Female
and Attached.
Cold Stone Creamery fans are largely from United
States followed by Puerto Rico.
Fan Demographics Distribution of Fans
Cold Stone Creamery
34%
66%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Puerto Rico
Taiwan
Canada
Indonesia
Philippines
India
United Arab Emirates
Nigeria

65. 0
1
2 Cold Stone Creamery posted a total of 67
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
ice cream 29
Cold Stone
Creamery
15
delicious 12
Creation 10
Dad 7
Cold Stone Creamery

66. 15%
85%
Brand Participation Brand Non Participation
93%
2%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Cold Stone Creamery responded to 10 conversations
generated by the 67 Posts they published.
Cold Stone Creamery receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Cold Stone Creamery

67. Most Engaging Brand Posts
Cold Stone Creamery
Sat, Apr 25 at 6:23 PM EDT
Go ahead, you deserve it!
Engagement
Score
Likes Comments Shares Sentiment
246 1,879 41 99 Positive
Thu, Jun 25 at 5:30 PM EDT
Cookie Doughn't You Want Some
Do I want some? The answer is always ‘Yes.’
Thu, Jun 4 at 8:08 PM EDT
Sprinkles of happiness!
Engagement
Score
Likes Comments Shares Sentiment
235 1,755 71 81 Positive
Engagement
Score
Likes Comments Shares Sentiment
231 1,773 39 89 Positive

68. 0 10 20 30 40 50 60 70
0 20 40 60 80 100 120 140
Photos
Links
Plain Text
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Cold Stone Creamery posts were Photos, and
posts with Photos received the highest engagement.
Most of Cold Stone Creamery posts were published on
Friday and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Cold Stone Creamery

69. 0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 441 Posts between
Apr 01, 2015 and Jun 30, 2015 on Cold
Stone Creamery's wall.
User Posts
Top keywords used in
the Posts
Frequency
Cold Stone Creamery 278
ice cream 135
Grill 61
Cafe Del Mar 60
Bait Shack 60
Cold Stone Creamery

70. 36%
64%
Brand Participation Brand Non Participation
34%
18%
48%
Posititve Negative Neutral
User Posts - Engagement
Cold Stone Creamery responded to 160 conversations
generated by the 441 Posts fans published.
Cold Stone Creamery appears to participate more
when Fan conversations have greater positive vibes
than negative.
Brand Responses Sentiment of User Posts
Cold Stone Creamery

71. Analysis of Blue Bunny Ice
Cream Facebook Page
Apr 01, 2015 - Jun 30, 2015

72. Brand Overview
Blue Bunny Ice Cream
Fans 764,958
New Fans 1,989
Fan Growth .26%
Country United States
Demographics Mostly Older, Female and Attached.
Blue Bunny Ice Cream has 1,989 new Likes and an audience base of 764,958 fans who are mostly
Older, Female and Attached.
Blue Bunny Ice Cream

73. Brand Overview
Posts
Brand User
Engagement Score 395 Total Fan Posts 439
Total Posts 55 Brand Response Rate 21.41%
Total Likes 92,594 Average Reply Time 14 hrs, 15 mins
Total Comments 2,143 General Sentiment Positive
Total Shares 3,729
Blue Bunny Ice Cream had 55 new Posts.
Blue Bunny Ice Cream

74. Fan Growth
761,500
762,000
762,500
763,000
763,500
764,000
764,500
765,000
765,500
Blue Bunny Ice Cream had a growth rate of 0.26% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 764,958
New Fans 1,989
Blue Bunny Ice Cream

75. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Blue Bunny Ice Cream had an engagement of 395 and the highest engagement was 886.
Blue Bunny Ice Cream

76. Community Analysis
Blue Bunny Ice Cream fans are mostly Older, Female
and Attached.
Blue Bunny Ice Cream fans are largely from United
States followed by Puerto Rico.
Fan Demographics Distribution of Fans
Blue Bunny Ice Cream
8%
92%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
United States
Puerto Rico
Philippines
Mexico
India
Pakistan
Canada
United Kingdom
Peru

77. 0
1
2
3 Blue Bunny Ice Cream posted a total of 55
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Ice Cream 20
Blue Bunny 18
Jimmie Johnson 6
Scoops 5
D.C res 3
Blue Bunny Ice Cream

78. 31%
69%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Blue Bunny Ice Cream responded to 17 conversations
generated by the 55 Posts they published.
Blue Bunny Ice Cream receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Blue Bunny Ice Cream

79. Most Engaging Brand Posts
Blue Bunny Ice Cream
Tue, May 26 at 1:30 PM EDT
Now that it’s (unofficially) summer, you can find us
here.
Engagement
Score
Likes Comments Shares Sentiment
886 8,986 184 112 Positive
Mon, Jun 1 at 3:42 PM EDT
If you love cookies and you love ice cream, you’re
going to love our delicious new treat. Introducin ..
Tue, Apr 7 at 12:01 PM EDT
Looking for a fun & fresh way to welcome in the
warmer weather? This fruit frosty has major a’peel! ..
Engagement
Score
Likes Comments Shares Sentiment
827 5,684 125 262 Positive
Engagement
Score
Likes Comments Shares Sentiment
802 5,453 70 242 Positive

80. 0 10 20 30 40 50 60
0 100 200 300 400 500
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Blue Bunny Ice Cream posts were Photos, and
posts with Photos received the highest engagement.
Most of Blue Bunny Ice Cream posts were published on
Monday and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Blue Bunny Ice Cream

81. 0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 439 Posts between
Apr 01, 2015 and Jun 30, 2015 on Blue
Bunny Ice Cream's wall.
User Posts
Top keywords used in
the Posts
Frequency
Ice Cream 344
Blue Bunny Ice Cream 313
AD 51
good 49
Summer 49
Blue Bunny Ice Cream

82. 21%
79%
Brand Participation Brand Non Participation
59%
5%
36%
Posititve Negative Neutral
User Posts - Engagement
Blue Bunny Ice Cream responded to 94 conversations
generated by the 439 Posts fans published.
Blue Bunny Ice Cream appears to participate more
when Fan conversations have greater positive vibes
than negative.
Brand Responses Sentiment of User Posts
Blue Bunny Ice Cream

83. Thanks For Reading!
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