Kfc .....

764 views
653 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
764
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Kfc .....

  1. 1. Product Price Place Promotion
  2. 2. Demographic SegmentationGeographic segmentation Religion Chicken Gender Nationality Family size Veg. items Age
  3. 3. growth rate of population Company resourcesUpper Middle classes
  4. 4. 10% 15%35%
  5. 5. KFC uses Top to Bottompeople like spicy Spicy Products Indian and Bottom to McDonaldsand French Fries Burger Uses Top To Bottom Chicken is eaten by every community Beef is banned in some community Approach.Top Approach in Management products instead of boiled food
  6. 6. SWOT
  7. 7. STRENGTH KFC is a Employee Market Loyalty leader Goodwill Key and Success reputation Factor
  8. 8. WEAKNESS • India is still mostly a 2 • Chicken chain vegetarian increased dominated cultured • KFC has not yet society invested much on R&D, and innovating new products for Indian Markets 1 3
  9. 9. OPPURTUNITES Increase in Diversify in other demand of food Large Youth fast food and Cross Culture stuff eaten population mealoutside the home
  10. 10. THREATS Health McDonald’s conscious Maintaining the consumers same standard
  11. 11. More promotionKFC must trying to increase market Keep innovating and coming up with new items regularly
  12. 12. kitchen 10 Store roomTake away Counter Counter 10 Sitting area 50 Kids play station Infrastructure expenses 250000 Customers Per day—250 salaries Rent Employees Maintenance 140000 raw materials Minimum amount Promotion received ---100 750000 60000 Dayz—30 100000 Leaflets Working capital Hoardings 50000 Coupons 100000 100000 4000 50000 1000
  13. 13. Promotionstrategies
  14. 14. Big boxmeal 20% T&C apply* 25% OFF T&C apply* College’s students discountsSO GOOD” Buy 2 meal get 1 free T&C apply*

×