Future of Web Apps (FOWA) 2009 Review

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Future of Web Apps (FOWA) 2009 Review

  1. 2. What is the Future of Web Apps Conference Where the business of the internet meets the people who build the internet’s coolest apps. Covers: Design, Development, Planning & Running your Business
  2. 3. Who was there? Google • Mozilla • Digg • 37signals • Yahoo Facebook • Joel Spolsky • Virgin • Wufoo Six Apart • Freshbooks • CSC • 280 North Gary Vaynerchuck Hosted by: Carsonified - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com
  3. 4. Your web app is a business... run it like one. Test, watch, evaluate and implement. Stand on the shoulders of giants. Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass!
  4. 5. First Day: Workshops Mike McDermentCEO - Freshbooks• Is your app aspirin or a crayon?• Users have all the answers• Home Page needs 3 things • What is it? • Who’s it for? • Why does it matter? Mike McDermentCEO - Freshbooks• Is your app aspirin or a crayon?• Users have all the answers• Home Page needs 3 things • What is it? • Who’s it for? • Why does it matter? Mike McDermentCEO - Freshbooks• Is your app aspirin or a crayon?• Users have all the answers• Home Page needs 3 things • What is it? • Who’s it for? • Why does it matter?
  5. 6. First Day: Workshops Kevin HaleFounder - WufooTurning free users into paying ones No secret formula. Watch data, measure reactions & React organically to your customers’/users’ needs React organically to your customers’/users’ needs React organically to your customers’/users’ needs
  6. 7. First Day: Workshops Daniel BurkaCreative Director - Digg• Your design sucks.• Iterative Design• Encouraging user participation • Reduce barrier to entry • Simplify signup • Increase benefit (ego) Daniel BurkaCreative Director - Digg• Your design sucks.• Iterative Design• Encouraging user participation • Reduce barrier to entry • Simplify signup • Increase benefit (ego) Daniel BurkaCreative Director - Digg• Your design sucks.• Iterative Design• Encouraging user participation • Reduce barrier to entry • Simplify signup • Increase benefit (ego)
  7. 8. Jason Fried - 37signals <ul><li>Talked mostly business </li></ul><ul><li>Focus on your success </li></ul><ul><li>Free is no good </li></ul><ul><li>Test & refine what you do </li></ul>
  8. 9. Dave Morin - Facebook <ul><li>In Search of the Social Web </li></ul><ul><ul><li>• 175 Million Users </li></ul></ul><ul><ul><li>• Building blocks are here </li></ul></ul><ul><ul><li>• FaceBook is 3 things </li></ul></ul><ul><ul><ul><ul><ul><li>• Identity </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Friends </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Feed </li></ul></ul></ul></ul></ul>
  9. 10. Joe Stump - Digg <ul><li>Scaling your tech team </li></ul><ul><li>Lower barriers to entry - Use frameworks (for your code) </li></ul><ul><li>Communicate - use the tools </li></ul><ul><li>Use standards and conventions </li></ul><ul><li>Use a code repository </li></ul><ul><li>Promote ownership </li></ul><ul><li>Use design in your development </li></ul><ul><li>Test - continuous integration is your best friend </li></ul><ul><li>Perform code reviews </li></ul>
  10. 11. Francisco Tolmasky - 280North/Atlas <ul><li>Created Cappuccino </li></ul><ul><li>Created 280 Slides </li></ul><ul><li>Atlas - Web-based Cappuccino editor </li></ul><ul><li>Supports browser view & iPhone </li></ul><ul><li>Took the house down - just watch! </li></ul>
  11. 12. Kristina Halvorson - Web Copy <ul><li>Before you start writing: </li></ul><ul><ul><li>Do an audit </li></ul></ul><ul><ul><li>Create an inventory </li></ul></ul><ul><ul><li>Do a gap analysis </li></ul></ul><ul><ul><li>Create a style guide </li></ul></ul><ul><li>Talked about having more women presenters in web app world... </li></ul>
  12. 13. Gary Vaynerchuk garyvaynerchuck.com garyvaynerchuck.com <ul><li>Do what you’re passionate about! </li></ul><ul><li>Everything is public now, so be genuine. </li></ul><ul><li>Content creation is king. You hold all the keys if you create your own content. </li></ul><ul><li>Get off your ass! </li></ul>
  13. 14. Thanks! :)

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