Using data to drive marketing decisions: a workshop for members of the Pune Open Coffee Club on April 20, 2013.
Numbers can trick you: incomplete marketing data leads to bad business decisions. Dig deeper into your data to get a better picture.
What does an increase in website visits tell you? By itself, next to nothing. Look at other metrics like top pages, referrals, search terms, pages per visit, time on site, and so on to get a better idea of whether your marketing activities are working for you.