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Increasing Awareness and Use of Digital Collections


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  • 1. CONTENTdm Digital Collections: Increasing Awareness and Use Cory Lampert, Digitization Projects Librarian University of Nevada, Las Vegas ALA Midwinter Meeting, Denver, CO January 24, 2009
  • 2. Why digitize?
    • Access
    • Preservation (sort of…)
    • Collaboration
    • New forum for publishing
  • 3. But what if….?
    • You started a digitization program…
    • … and NOBODY cared??
  • 4. Building consensus: In your own organization
    • Internal challenges
      • Lack of mandate from organizational leadership
      • Poorly-defined roles
      • Long-term sustainability of the program
    • Solutions
      • Get it in the strategic plan, and educate staff
      • Project management and delegation
      • Work isn’t over when the project launches
  • 5. Case study
    • Pre-Strategic Planning
    • Groups working in isolation
    • No clear timelines/tasks
    • Lack of articulated direction/ formal planning
    • Low visibility unit in library
    • Not connected to community
    • Post-Strategic Planning
    • Leadership group and Project Teams established
    • Position hired
    • Digitization white paper
    • New focus on highlighting technical roles in library
    • Publicity/marketing built into projects, outreach
  • 6.  
  • 7. The Nevada Test Site Oral History Project
    • Collaboration with History and Sociology Departments
    • Transfer of large-scale oral history project (5 years)
    • Organize and present online: transcripts, audio clips, images, and video
    • Targeted publicity campaign with print pieces, media, online promotion, and launch event
  • 8. NTSOHP publicity plan
    • 3 newsletter articles (library, donor, campus)
    • 3 print pieces in local newspapers (daily and weekly)
    • Launch event attended by over 100 project participants, government officials, campus dignitaries, researchers, and media
    • Online promotion: CONTENTdm featured collection, Oral History Association, library web site, campus web site, local state history sites
    • Presentations (5) at national library, history, and oral history conferences
    • Outreach to local groups/teachers/oral history course
  • 9. Marketing digital collections
    • Print: Newsletters; library donors newsletter, campus newsletter, other local organizations
    • Online: Promotion via library website, harvesting, search engine optimization, link-building (ONE)
    • Social networking: Proven success with Wikipedia (Howard Hughes collection)
  • 10. Experiment and Explore
    • Encourage ideas; marketing is creative
    • Tell a story; marketing is communication
      • Digitization Blog
    • Identify an audience; marketing is message
      • Teacher’s guides
    • Pilot ideas with specific collections
      • Howard Hughes (commenting, ratings, suggestions)
  • 11. Campus partnerships: promoting the role of digitization staff
    • Management of large image collections
    • Library value-added (metadata)
    • Institutional content
    • Research and new forms of publishing
    • Copyright
    • Technical expertise in long-term storage and maintenance of data
  • 12. Collaborations: Extending Your Reach
    • CONTENTdm common platform (NV)
    • Nevada academic libraries (UNR & UNLV)
    • LSTA grant-funded project: “Southern Nevada: The Boomtown Years”
    • Open source tools that aggregate resources (spatial search portal)
    • Nevada statewide digitization planning
    • Consortial relationships:
      • Mountain West Digital Library
      • Greater Western Library Alliance, Western Waters Digital Library
  • 13. In Summary
    • Digital collections need to be:
    • in the strategic plan
    • in hallway conversations
    • in brainstorming meetings
    • in the development plan
    • on the Web and in multiple places
    • where the user is when they need them!
  • 14. Questions? Your ideas? [email_address]