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CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
CreativeStudent.net: The Business Of Music
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CreativeStudent.net: The Business Of Music

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A beginners guide to music industry

A beginners guide to music industry

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  • 1. the business of music Chris Cooke MD, UnLimited Media Group Founder & Business Editor, CMU
  • 2. introduction
    • It’s all about the music business
    • ie: the business of music
    • music = funky beats
    • business = making money
    • music business = making money out of music
    • But why make money out of music at all?
  • 3. why make money from music? Costs to do music full time per year Flat £6000 Other living costs £6000 Travel to gigs £3000 Recording costs £1000 Kit £500 CD manufacture £1000 Distribution £500 Marketing & PR £4000 Tax + NI? £2000 TOTAL £24,000 Band of 4 £15000 £24000 £6000 £1000 £1000 £1000 £500 £4000 £7000 £59,500
  • 4. making money from music PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • DIY gig
    • Get booked
      • Venue
      • Tour
      • Festival
    • Corporate gig
  • 5. making money from music PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • DIY gig
    • Get booked
      • Venue
      • Tour
      • Festival
    • Corporate gig
    • What is intellectual property?
    • How can you make money from it?
  • 6. introducing intellectual property
    • Expressions of creativity - that can be owned
    • Set out in ‘intellectual property acts’
      • Copyright, Designs & Patents Act 1988
      • Trademarks Act 1994
    • IP rights you might own as an artist
      • literary copyright in lyrics
      • musical copyright in musical score
      • sound recording copyright in recording of your music
      • film copyright in video
      • artist copyright in artwork
      • trademark in names and logos - must be registered
  • 7. making money from intellectual property
    • Copyright owners control access to music
    • So if people want it… charge for access
    • Either make copies of work + sell to consumers
    • Or licence it to others to copy or perform
    • Standard licencing: charge what you like/can
    • Compulsory licencing: standard royalty rates
    • Some collected via collecting societies
  • 8. making money from music PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • DIY gig
    • Get booked
      • Venue
      • Tour
      • Festival
    • Corporate gigs
    • So make money this way…
  • 9. making money from music PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • DIY gig
    • Get booked
      • Venue
      • Tour
      • Festival
    • Corporate gigs
    • Sell CDs/downloads
    • Others’ CD sales
    • Others’ gig revenues
    • Radio/TV royalties
    • Pub/shop etc royalties
    • Sync royalties
    • Sell sheet music
    • Sell merchandise
  • 10. making money from music PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • DIY gig
    • Get booked
      • Venue
      • Tour
      • Festival
    • Corporate gigs
    • Sell CDs/downloads
    • Others’ CD sales
    • Others’ gig revenues
    • Radio/TV royalties
    • Pub/shop etc royalties
    • Sync royalties
    • Sell sheet music
    • Sell merchandise
    • Fan clubs etc
    • Product endorsement
  • 11. some money created by selling music to other businesses… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • DIY gig
    • Get booked
      • Venue
      • Tour
      • Festival
    • Corporate gigs
    • Sell CDs/downloads
    • Others’ CD sales
    • Others’ gig revenues
    • Radio/TV royalties
    • Pub/shop etc royalties
    • Sync royalties
    • Sell sheet music
    • Sell merchandise
    • Fan clubs etc
    • Product endorsement
  • 12. so…
    • GOOD NEWS
    • Lots of ways to make money from music
    • BAD NEWS
    • It’s going to take a lot of time…
    • … and money
  • 13. meet the music business - people that do all this for you… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • Venues
      • Sound/Lights
      • Security
      • Bar
    • Tour logistics
    • Ticketing
    • Marketing & PR
    • PROMOTERS
    • AGENTS
    • Recordings
      • Artist Development
      • Studio etc
      • Distribution/Retail
      • Licensing
      • Marketing & PR
    • RECORD LABEL
    • Songs (lyrics & notes)
    • COLLECTING SOCIETY
    • PUBLISHER
    • Merchandise
    • MERCHANDISER
    • Fan management
    • FAN MANAGEMENT AGENCIES
    • Brand partnerships
    • ADVERTISING AGENCIES
  • 14. meet the music business - these are the companies PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • Venues
    • Sound/Light Technicians
    • Security
    • Bar Operators
    • Tour Management
    • Ticket Agencies
    • Marketing & PR Agencies
    • PROMOTERS
    • AGENTS
    • Artist Development
    • Studios/Producers
    • Distributors/Retailers
    • Licensing Agents
    • Marketing & PR Agencies
    • RECORD LABEL
    • COLLECTING SOCIETY
    • PUBLISHER
    • MERCHANDISER
    • FAN MANAGEMENT AGENCIES
    • ADVERTISING AGENCIES
  • 15. and one very important person (or company)… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP THE MANAGER LAWYER ACCOUNTANT
  • 16. but…
    • We know how to make money from music
    • We know the people/companies who help
    • But time is money!
    • Who pays for all these people, and you?
    • Start up money…
  • 17. getting started
    • GOOD NEWS
    • Some people will work for free
    • Some people will cover other costs
    • Some people will pay you some money
  • 18. these companies/people might work for free… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • Venues
    • Sound/Light Technicians
    • Security
    • Bar Operators
    • Tour Management
    • Ticket Agencies
    • Marketing & PR Agencies
    • PROMOTERS
    • AGENTS
    • Artist Development
    • Studios/ Producers
    • Distributors /Retailers
    • Licensing Agents
    • Marketing & PR Agencies
    • RECORD LABEL
    • COLLECTING SOCIETY
    • PUBLISHER
    • MERCHANDISER
    • FAN MANAGEMENT AGENCIES
    • ADVERTISING AGENCIES
    THE MANAGER / lawyer / accounts
  • 19. these might cover other costs and give you cash… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • Venues
    • Sound/Light Technicians
    • Security
    • Bar Operators
    • Tour Management
    • Ticket Agencies
    • Marketing & PR Agencies
    • PROMOTERS
    • AGENTS
    • Artist Development
    • Studios/Producers
    • Distributors /Retailers
    • Licensing Agents
    • Marketing & PR Agencies
    • RECORD LABEL
    • COLLECTING SOCIETY
    • PUBLISHER
    • MERCHANDISER
    • FAN MANAGEMENT AGENCIES
    • ADVERTISING AGENCIES
    • THE FANS
    THE MANAGER / lawyer / accounts
  • 20. these might cover other costs and give you cash… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • Venues
    • Sound/Light Technicians
    • Security
    • Bar Operators
    • Tour Management
    • Ticket Agencies
    • Marketing & PR Agencies
    • PROMOTERS
    • AGENTS
    • Artist Development
    • Studios/Producers
    • Distributors /Retailers
    • Licensing Agents
    • Marketing & PR Agencies
    • RECORD LABEL
    • COLLECTING SOCIETY
    • PUBLISHER
    • MERCHANDISER
    • FAN MANAGEMENT AGENCIES
    • ADVERTISING AGENCIES
    • THE FANS
    THE MANAGER / lawyer / accounts Traditionally these were the main initial investors
  • 21. getting started
    • BAD NEWS
    • They will want something in return
    • Cut of future revenue
      • What revenue?
      • What percentage?
      • For how long?
    • Ownership of copyright
    • Exclusivity
    • Will want some control to ensure return
  • 22. making it as a band
    • Think about costs and revenues
    • Formalise business partnership between band
    • Get a good manager (and lawyer)
    • Think about deals carefully…
      • How many deals to be done?
      • Who has artistic and commercial control?
      • Will you give up copyright?
      • Big v small, major v independent
    • Exit strategy…
  • 23. working in the music business
    • Investigate sectors within the industry
  • 24. research these music companies… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • PROMOTERS
    • Live Nation
    • AEG Live
    • MAMA Group
    • SJM
    • DF Concerts
    • Kilimanjaro
    • CPA/AIF
    • BOOKING AGENTS
    • CODA
    • Primary Talent
    • Helter Skelter
    • RECORD COMPANIES
    • EMI Music
    • Sony Music
    • Universal Music
    • Warner Music
    • Beggars Group
    • Domino
    • Ministry Of Sound
    • AIM
    • INSIDE THE LABELS
    • A&R
    • Marketing/Product Management
    • Press & Publicity/ Radio Promotions
    • Licensing
    • Creative
  • 25. research these music companies… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • PROMOTERS
    • Live Nation
    • AEG Live
    • MAMA Group
    • SJM
    • DF Concerts
    • Kilimanjaro
    • CPA/AIF
    • BOOKING AGENTS
    • CODA
    • Primary Talent
    • Helter Skelter
    • PUBLISHERS
    • EMI Music Publishing
    • Sony/ATV Music Publishing
    • Universal Music Publishing
    • Warner/Chappell Music
    • Bucks Music Group
    • Chrysalis Music
    • Notting Hill
    • MPA
    • MERCHANDISERS
    • Bravado
    • Backstreet
  • 26. research these music companies… PERFORMING INTELLECTUAL PROPERTY ARTIST/FAN RELATIONSHIP
    • PROMOTERS
    • Live Nation
    • AEG Live
    • MAMA Group
    • SJM
    • DF Concerts
    • Kilimanjaro
    • CPA/AIF
    • BOOKING AGENTS
    • CODA
    • Primary Talent
    • Helter Skelter
    • PUBLISHERS
    • EMI Music Publishing
    • Sony/ATV Music Publishing
    • Universal Music Publishing
    • Warner/Chappell Music
    • Bucks Music Group
    • Chrysalis Music
    • Notting Hill
    • MPA
    • MERCHANDISERS
    • Bravado
    • Backstreet
    • MANAGEMENT
    • ie:music
    • 19 Management
    • ATC
    • Modest Management
    • Supervision
    • Frontline
    • Nettwerk
    • FAN FUNDING
    • Bandstocks
    • Pledge Music
    • Sellaband
    • Slice The Pie
  • 27. working in the music business
    • Investigate sectors within the industry
    • Look for internships and work experience
    • Look for relevant part time work
    • Consider vocational qualifications
    • Help grass roots artists - in at the deep end
    • Write about music - student press, blog etc
    • Network, network, network
    • Keep up to date with the industry…
  • 28. keep up to date with the industry
    • CMU DAILY
    • Free to subscribe
    • www.theCMUwebsite.com/subscribe
    • newsblog.theCMUwebsite.com
    • www.unlimitedmedia.co.uk

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