Corporate Transformation And Change Management By Ravinder Tulsiani


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Some companies succeed. They adapt to changing circumstances, and they remain relevant and vital. Their people manage change, compete and win.

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  • 2 2 No longer a question of WHETHER changes are needed anymore, but whether they can keep pace with the need and leapfrog our competitors they’d better not be in the same business 5-10 years from now that they’re in today. they’d also better be the first, not the last, to know why, and the first to know what to do about it. Present organization is a good predictor of what will PREVENT you from developing the kind of organization you need -- Like all creatures, it has a vested interest in continuing to exist. In approaching change -- the model of unfreeze, transition, then refreeze worked well for many years -- and was okay for singular changes. Today’s and tomorrow’s challenges require a much more dynamic, and constant approach.
  • A typical question clients ask is “What is the profile of a successful change agent?” Although this is a very comprehensive list, it highlights some of the attributes or features of the kind of individuals that can successfully enable change in organizations. Refer participants to “Characteristics of Successful Change Agents” in their PG’s. Refer participants to “Change Agent Assessment” tool in the tool section of their PG’s. This tool helps us assess the difference between “Technical Experts” and “Change Facilitators.” It could be used as a self-assessment tool or as a mechanism to provide client personnel feedback on their skills as “Change Agents.”
  • Corporate Transformation And Change Management By Ravinder Tulsiani

    1. 1. Corporate Transformation & Change Management
    2. 2. Contents <ul><li>Forces for Change </li></ul><ul><li>Principles of Change </li></ul><ul><li>Five Activities Contributing to Effective Change Management </li></ul><ul><ul><li>Motivating Change </li></ul></ul><ul><ul><li>Creating Vision of Change </li></ul></ul><ul><ul><li>Developing Political Support </li></ul></ul><ul><ul><li>Managing the Transition </li></ul></ul><ul><ul><li>Sustaining Momentum </li></ul></ul><ul><li>Elements of Change Enablement </li></ul>
    3. 3. <ul><li>“ When the rate of change outside exceeds the rate of change inside, the end is in sight” </li></ul><ul><li> </li></ul>Rate of Change Jack Welch
    4. 4. Forces for Change... Electronic commerce Virtual organizations Digital convergence “ Knowledge economy” ... are transforming the world of business Mergers & acquisitions Privatizations A-2 “ Information Superhighway”
    5. 5. Rate of Success in Change Efforts Not Very Successful Very Successful Moderately Successful Too soon to tell Unsure 33% 27% 27% 9% 4%
    6. 6. Technical Side of Change Human Side of Change Two Sides of Change
    7. 7. <ul><li>Change is a process that can be enabled, not managed </li></ul><ul><li>The change process must be linked to business and performance goals </li></ul><ul><li>Building capacity to change is a strategic imperative </li></ul><ul><li>Building capacity for change is an evolutionary process </li></ul>Principles of Change
    8. 8. <ul><li>Effective change processes require a systemic view of the organization </li></ul><ul><li>The change process involves both organizational and personal transitions </li></ul><ul><li>Behavioral change is a function of perceived need and occurs at the emotional, not the intellectual level </li></ul>Principles of Change
    9. 9. <ul><li>Resistance to change is predictable reaction to an emotional process and depends on a person’s perception of a change situation </li></ul><ul><li>A handful of change enablement best practices account for the success of most change processes </li></ul><ul><li>Change strategies are situational </li></ul>Principles of Change
    10. 10. Five Activities Contributing to Effective Change Management
    11. 11. Five Activities Contributing to Effective Change Management <ul><li>Motivating Change </li></ul>2. Creating Vision of Change 3. Developing Political Support 4. Managing the Transition of Change 5. Sustaining Momentum Effective Change Management
    12. 12. <ul><li>Motivating Change </li></ul>Motivating change and creating readiness for change Sensitize organizations to pressure for change Reveal discrepancies between current and desired states Convey credible positive expectations for the change
    13. 13. Force Field Analysis Model Current Situation Restraining Forces for Change Driving Forces for Change
    14. 14. Force Field Analysis Model Strengthening or adding driving forces Removing or reducing restraining forces Changing the direction of some of the forces Change
    15. 15. Group Exercise <ul><li>Take this opportunity to think of a situation in your organization where Force Field Model could be demonstrated. Begin by identifying a change being instituted in your organization. </li></ul><ul><li>List the driving forces </li></ul><ul><li>List the restraining forces </li></ul>
    16. 16. Resistance to Change Source: Information Week, June 20, 1994 Limitations of Existing Systems Lack of Executive Commitment Lack of Executive Champion Unrealistic Expectations Lack of Cross-Functional Team Inadequate Team and User Skills Technology Users Not Involved Project Charter Too Narrow Barriers to Change 20% 40% 60% 80% 100%
    17. 17. Individual Resistance Individual Resistance Habit Selective Information Processing Economic Factors Job Security Fear of the Unknown
    18. 18. Organizational Resistance Organizational Resistance Threat to Established Power Relationship Group Inertia Threat to Established Resource Allocations Structural Inertia Limited Focus of Change
    19. 19. Denial Resistance Exploration Past Future Four Phases of Transition Commitment
    20. 20. <ul><li>“ How good things were in the past” </li></ul><ul><li>“ It can’t happen here” </li></ul><ul><li>Numbness </li></ul><ul><li>Everything-as-usual attitude </li></ul><ul><li>Refusing to hear new information </li></ul><ul><li>Anger </li></ul><ul><li>Loss and hurt </li></ul><ul><li>Stubbornness </li></ul><ul><li>Blaming others </li></ul><ul><li>Complaining </li></ul><ul><li>Getting sick </li></ul><ul><li>Doubting your ability </li></ul>Some of the Signs in Each Phase Denial Resistance
    21. 21. Exploration Commitment <ul><li>“ What’s going to happen to me?” </li></ul><ul><li>Seeing possibilities </li></ul><ul><li>Chaos </li></ul><ul><li>Indecisiveness </li></ul><ul><li>Unfocused work </li></ul><ul><li>Energy </li></ul><ul><li>Clarifying goals </li></ul><ul><li>Seeing resources </li></ul><ul><li>Exploring alternatives </li></ul><ul><li>“ Where I am headed” </li></ul><ul><li>Focus </li></ul><ul><li>Teamwork </li></ul><ul><li>Vision </li></ul><ul><li>Cooperation </li></ul><ul><li>Balance </li></ul>Some of the Signs in Each Phase
    22. 22. Overcoming Resistance to Change Education and Communication Participation and Involvement Facilitation and Support Negotiation Manipulation and Cooptation Coercion Overcoming Resistance to Change
    23. 23. 2. Creating Vision of Change Constructing the Envisioned Future Bold and Valued Outcomes Desired Future State
    24. 24. 3. Developing Political Support Assessing Change Agent Power Identifying Key Stakeholders Influencing Stakeholders Developing Political Support
    25. 25. Roles in Organizational Change Change Sponsor Change Agents Change Target These are individuals or groups with the power to determine that a change will occur These are individuals or groups responsible for seeing that a previously determined change occurs These are individuals or groups who are asked to change something (knowledge, skills, or behavior) as a result of the change
    26. 26. Influencing Key Stakeholders A set of questions designed to profile an individual stakeholder: <ul><ul><li>Reluctant and occasional </li></ul></ul><ul><ul><li>Make response to threats </li></ul></ul><ul><ul><li>Assertive and direct </li></ul></ul><ul><ul><li>Deception and subtlety </li></ul></ul>What is their style of using power? <ul><ul><li>What is their source of power ? </li></ul></ul><ul><ul><li>What they can control: money, time, resources, people, information ? </li></ul></ul><ul><ul><li>Who they can influence: friends, admirers, those who feel obligation ? </li></ul></ul>Power
    27. 27. Influencing Key Stakeholders <ul><ul><li>Changes their power ? </li></ul></ul><ul><ul><li>Affects other needs ? </li></ul></ul><ul><ul><li>Affects goals, objectives and interests ? </li></ul></ul><ul><ul><li>Opposition, uncertainty or support ? </li></ul></ul><ul><ul><li>Action now or ‘wait and see’ ? </li></ul></ul><ul><ul><li>Open action or hidden action ? </li></ul></ul><ul><ul><li>Individual action or acting with others ? </li></ul></ul>What is their likely response to the change? How does the change really affect them? Effect of Change
    28. 28. Influencing Key Stakeholders <ul><ul><li>Significant or limited ? </li></ul></ul><ul><ul><li>Local or widespread ? </li></ul></ul><ul><ul><li>Recoverable or permanent ? </li></ul></ul>What would be the impact of their response? Effect of Change
    29. 29. Influencing Key Stakeholders What would make them more supportive of the change? <ul><li>Information / understanding ? </li></ul><ul><li>Involvement and ownership ? </li></ul><ul><li>Changes in planned actions? </li></ul><ul><li>Direction from more senior managers ? </li></ul><ul><li>Evidence of the success of the change ? </li></ul>What would make them less supportive of the change? <ul><li>Personal threat ? </li></ul><ul><li>Non-involvement in decisions ? </li></ul><ul><li>Personal rivalries ? </li></ul><ul><li>Insufficient evidence in ‘trial period’ (defined by them) ? </li></ul>Influencing Key Stakeholders
    30. 30. 4. Managing the Transition Current State Desired Future State Transition State <ul><li>Activity Planning </li></ul><ul><li>Change Management Team </li></ul>
    31. 31. Head (Executive Sponsor) Head Organizational Development (Change Leaders) Communication Role (Change Agents) Human Resources Role (Change Agents) <ul><li>Corporate Management </li></ul><ul><li>Key project accountability and ownership </li></ul><ul><li>Report to CEO on project outcomes/success </li></ul><ul><li>Coordinate overall change program </li></ul><ul><li>Develop clear change strategies for change </li></ul><ul><li>Responsible and accountable for overall success </li></ul><ul><li>Develop individual and team change capability </li></ul><ul><li>Provide clear communication to all key stakeholders on change related issues </li></ul><ul><li>Develop 2-way communication channels to foster ongoing organizational change </li></ul><ul><li>Provide expert HR advice on personal transitions and support </li></ul><ul><li>Provide Change Office & project based HR infrastructure </li></ul>Change Management Team : Roles Example
    32. 32. Project Leaders <ul><li>Take responsibility for key initiatives </li></ul><ul><li>Coordinate project team </li></ul><ul><li>Report to business unit GM and Change Office on project progress </li></ul><ul><li>Develop leadership change management capability </li></ul><ul><li>Provide ongoing change advice to leaders </li></ul><ul><li>Coordinate project infrastructure & integration </li></ul><ul><li>Prioritize and plan overall project timeframes </li></ul><ul><li>Establish clear project performance measures and reporting systems </li></ul><ul><li>Manage ongoing project performance </li></ul><ul><li>Report to Executive on overall progress </li></ul>Leadership Advisory Role Process Co-ordination Role Performance Management Role C - 5 Change Management Team : Roles Example
    33. 33. C - 6 Critical Skills of Change Agents Understands change dynamics Appreciates diversity Anticipates and manages resistance Understands power and influence Has high credibility Manages multiple tasks
    34. 34. 5. Sustaining Momentum Sustaining Momentum Providing Resource for Change Building a Support System for Change Agents Developing New Competencies and Skills Reinforcing New Behaviors Staying the Course
    35. 35. Five Activities Contributing to Effective Change Management <ul><li>Motivating Change </li></ul>2. Creating Vision of Change 3. Developing Political Support 4. Managing the Transition of Change 5. Sustaining Momentum Effective Change Management
    36. 36. Elements of Change Enablement
    37. 37. Culture Capacity Leadership Capacity Individual & Team Capacity Future State Current State Leading Designing Realizing Ending Exploring Beginning Leadership Capacity Individual & Team Capacity Change Architecture Communication Performance Management Cultural Capacity Organizational Transition Personal Transition Elements of Change Enablement
    38. 38. Change Architecture Communication Performance Management Organizational Transition Leadership Capacity Team & Individual Capacity Cultural Capacity Personal Transition Change Process Elements of Change Enablement
    39. 39. There is an explicit strategy and structure which define the nature and sequence of specific activities and resources required to facilitate the change process. Change Architecture Communication An infrastructure and plan is in place to build awareness of change goals, communicate progress toward attainment of these goals, and encourage collective ownership of the change process and outcomes. Change Enablement – Best Practices
    40. 40. Human Resources processes - recruiting, training, measuring and rewarding - are aligned to drive new behaviors in support of the business vision. Performance Management Change Enablement – Best Practices
    41. 41. Leaders’ values and behaviors are aligned with the business vision; leaders possess the skills to drive the change process to completion, and accept the responsibility for doing so Leadership Capacity Team & Individual Capacity Actions have been taken to increase individuals’ and teams’ ability to enact the business vision and operate effectively in the new environment. Change Enablement – Best Practices
    42. 42. The organization has assessed the alignment of the current culture with the change process and built new values and behaviors as appropriate to support it. Cultural Capacity Change Enablement – Best Practices
    43. 43. References / Recommended Further Readings: <ul><li>Thomas Cummings and Christopher Worley, Organization Development and Change , South Western College Publishing </li></ul><ul><li>You can obtain this excellent book at this link: </li></ul><ul><li>Lynn Fossum, Understanding Organizational Change , Crisp Learning Publication </li></ul><ul><li>You can obtain this excellent book at this link: </li></ul>
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