Social Media Strategy Social media is organic and takes time and clever strategy to get results.Social marketing is all about building relationships.
Setting ExpectationsThis presentation IS NOT… A history of social media A qualitative thesis on why social media matters A compilation of things you already knowThis presentation DOES… Show the business case for Social Media at ExpoOnline.com Present the current situation at ExpoOnline.com Set frames for tactics and polices regarding SM at the company Provide a roadmap for a social media strategy
WHY Social Media at ExpoOnline.comThe comapny is already involved in Social Media anywaythe employees are doing it, existing profiles, discussions about thebrand are/will taking place, so better manage it ... And shapeoutcomes.Comparative advantagesWord of mouth is #1 influencer of purchases, Viral effect can carry amessage a long wayMust-have for Corporate MarketingCreating brand awareness and consideration, Inbound marketing /research, Community relations, Recruiting / employee relations,Investor relations, Crisis / corporate communicationsSearch Engine RankingsCan produce great results
What we have NOWBLOGNo link for the blog at http://www.expoonline.com/The official url is: http://expoonline.wordpress.com/Notes:1. The company logo/banner - must be customized2. Filled the profile info/description3. Articles - to be posted4. Content: (ask Marketing and Sales what helps them?)
What we have NOWFacebookThe link at http://www.expoonline.com/ is to the official FB pagehttp://www.facebook.com/pages/IMC-BusinessGlobal-Plc/485697978108093?fref=ts (official FBpage)http://www.facebook.com/BusinessGlobalPlc?fref=ts (old FB page)http://www.facebook.com/BusinessGlobalExpoOnline?fref=ts (probably the Russian branchs page)– deleted alreadyhttp://www.facebook.com/pages/wwwbusinessglobalcom/108452870348?fref=ts (unknown page)http://www.facebook.com/IndiaExpoOnline?fref=ts (Indian branchs page. This needs to functionindependently and cannot be merged)Notes:1. Page Cover photo + Logo – to be done2. Profile information - to be done3. Applications to be done in support of the sales&marketing Team
What we have NOWTwitterThe link at http://www.expoonline.com/ is not correct.The official profile is:https://twitter.com/Expo_OnlineNotes:1. The profile logo + background must be customized2. Filled the profile info/description3. Selection of the accounts to follow ....4. http://twitpic.com/ - Tweet Pictures
What we have NOWLinkedInNo link at http://www.expoonline.com/The official profile is: http://www.linkedin.com/company/IMC-BusinessGlobal-PlcThere is one fake?? : http://www.linkedin.com/company/expo-global-onlineNotes:1. The company page cover image - must be customized2. Filled the profile info/description3. The servises to be filled – please a list with what we offer – marketing notify the employees to follow company page, send out an email to the existing contact database to follow company page, place a Follow button on the website / blog, and cross-promote company page on other social channels, including LinkedIn Groups.
What we have NOWGoogle +No link at http://www.expoonline.com/The official profile is:https://plus.google.com/u/0/b/117198333996066512666/117198333996066512666/postsNotes:1. The company page cover image - must be customized2. Filled the profile info/description3. The servises to be filled + posts
What we have NOWYouTubeNo link at http://www.expoonline.com/The official profile is: http://www.youtube.com/user/IMCBusinesGlobalNotes:1. The company logo + background - must be customized2. Filled the profile info/description3. Videos ?? Content ...Can be used as a sales point as well – we will upload images that new customers send for a period of time ... Announcement of a new customer ...
What we have NOWSlideShareNo link at http://www.expoonline.com/The official profile is:Notes:1. The company logo - must be customized2. Filled the profile info/description3. Presentations
What we have NOWFlickrNo link at http://www.expoonline.com/The official profile is: http://www.flickr.com/photos/exponline/Notes:1. The company logo - must be customized2. Filled the profile info/description3. Photos + descriptionsCan be used as a sales point as well – we will upload images that new customers send for a period of time ... Announcement of a new customer ...
What we DOSocial media startegy: Objectives Target audience Content Channel Social Integration Tool Selection and Techiques Staff and Training Measurment
OBJECTIVES Objective 1: Increase unique traffic to the company website Objective 2: Convert the anonymous traffic to known visitors via straight communication on the Social Media Platforms and by creating useful and interesting content. Objective 3: Brand awareness Objective 4: Bring leads to the sales team Objective 5: improve CEO results Objective 6: Support the objectives/policies set up in the Marketing/Communication/ Promotional Plan – input from Marketing and Sales Department
TARGET AUDIENCE Businesses specialized in the categories that ExpoOnline.com supports International comapnies operating on the particular local market – international companies with offices in more than 2 countries. Exhibitions Government institutions
Content Text – articles etc., announcement of new customers etc Photos Video News from the market
Channel Social IntegrationThere are five steps a company needs to take to implementsocial media strategy in a communication tool: Monitor social channels Decide on Relevance Assign employees to tasks Establish Policies Design procedure for interacting with the rest of the Org
Tool Selection and TechiquesThese are the SM accounts we have at the moment: Twitter: http://www.twitter.com/Expo_Online LinkedIn: http://www.linkedin.com/company/IMC-BusinessGlobal-Plc FB: http://www.facebook.com/pages/IMC-BusinessGlobal-Plc/485697978108093 Blog: http://expoonline.wordpress.com/ Flickr: http://www.flickr.com/photos/exponline/ SlideShare: http://www.slideshare.net/ExpoOnline YouTube: http://www.youtube.com/user/IMCBusinesGlobal Google+ : https://plus.google.com/u/0/b/117198333996066512666/117198333996 066512666/posts Issue: http://issuu.com/expoonline
Staff and TrainingWho is doing what?Social Media Policy for the employees ...