Evaluate Citicorp's method for evaluating new
• The method used by Citicorp is “Exploratory research
design” because it want to know the reaction of its
sample group towards its and yet to launch new
• it is using primary data- qualitative(for open ended
questions) & quantitative method(for quantifiable
factor) to collect the respondents reaction and
• Generating feedback from the sample of target group
through simulation technique is the most appropriate
one for receiving feedback.
What role should research play in the daily
operations of Citicorp/Citibank ?
• Research plays the following role:
• For the daily operations across its various services
- It enables each business unit to offer services
according to the market needs and requirement
- It enables Citicorp to get feedback for its services
from its target group or customer and help
enhance its customer experience.
What role should research plays in the strategic
• It will help Citicorp to gauge the performance
of its existing services and take corrective
measures if require.
• It will help Citicorp to gauge the viability in
launching new services.
Highway, Ahmedabad –
Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Goldline Business Centre
Next to Chincholi Fire
(West), Mumbai – 400