 This study was mainly done for measuring
the level of influence of advertisement on
children.
 Therefore, a group of ch...
 The study design was based on the well
accepted market research concept of
advertisement recognition.
 Recognition of a...
McDonalds
Dominos
Old Joe
CAMEL
Cigarette
Brand
Walt
Disney
 Product position on the board was made by
random assignment and was not varied between
subjects.
 The subjects were sel...
 Here they used the convenience sampling
method as because the sample size was big
and the age group was provided to them...
907/A Uvarshad,
Gandhinagar
Highway,
Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th Floor, Plot G1,
Block ...
Research methodology
Research methodology
Research methodology
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Research methodology

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Research methodology - Unitedworld School of Business

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Research methodology

  1. 1.  This study was mainly done for measuring the level of influence of advertisement on children.  Therefore, a group of children aged (3-6 years) were selected a sample of 229 children attending preschool on Augusta and Atlanta, were selected for this study purpose.
  2. 2.  The study design was based on the well accepted market research concept of advertisement recognition.  Recognition of an advertisement indicates that it has been both seen and remembered.  In this case22 brand logos were collected from a variety of printed sources including advertisements and product packaging.
  3. 3. McDonalds Dominos Old Joe CAMEL Cigarette Brand Walt Disney
  4. 4.  Product position on the board was made by random assignment and was not varied between subjects.  The subjects were selected from various schools and 10 respondents were selected from each school and before the study the researchers tested each and every child individually and asked them they are going to play a game of matching card. No other instruction and encouragement was given to the respondents after conducting the study.
  5. 5.  Here they used the convenience sampling method as because the sample size was big and the age group was provided to them so they have to select from those groups and for that reason and also for reducing the clumsiness they selected children according to their convenience.
  6. 6. 907/A Uvarshad, Gandhinagar Highway, Ahmedabad – 382422. Ahmedabad Kolkata Infinity Benchmark, 10th Floor, Plot G1, Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091. Mumbai Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.
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