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Presentation on Service industry airline


Presentation on Service industry airline

Presentation on Service industry airline

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  • 1. Group Members:  Abhijit Roy  Alok Kumar  Arif Ali Biswas  Chandrakanth Ezong  Debopriya Bhattacharya  Krishnadas Maiti  Paromik Das  Sonika Dey
  • 2. Airline-industry size in the world Worldwide, the airline industry generates about $640 billion in revenue annually. Globally, airline revenues have increased throughout the period of economic recovery, from 476 billion USD in 2009 to 597 billion USD in 2011, representing a 9.3% year-on- year increase.
  • 3. Airline-industry size in India  Air transport currently supports 56.6 million jobs and accounts for over US$ 2.2 trillion of the global gross domestic product (GDP).  India is currently the 9th largest aviation market handling 121 million domestic and 41 million international passengers.  Today, more than 85 international airlines operate to India and 5 Indian carriers connect over 40 countries.
  • 4. Industry growth over the past couple of years
  • 5. Major players in the industry Jet airways-Jet- lite combine 25% Indigo 30% Spice jet 19% Air India- domestic 19% Go-air 8% Market share of major players
  • 6. 7 P’s OF SERVICE MARKETING  PRODUCT-Transportation  PRICE-Ticket price  PLACE-Destination point, Aircrafts  PROMOTION-Magazine, Internet(via Social media), Hoardings, Logo, Customised merchandises  PHYSICAL EVIDENCE-Flight ticket, Uniform, Boarding pass, Food , Ambience, Seats, Aircraft  PEOPLE- Employees & Customers  PROCESS- The way they conduct their business.
  • 7. Service Blueprint
  • 8. Application of the four characteristics of services to the industry  Intangibility  Heterogeneity  Inseparability  Perishability
  • 9.  Type of service process applicable to the industry  Growth Prospect for the future:  Indian aviation market is poised to become the third largest across the globe by 2020, according to industry estimates.  The Indian Government has also been visionary in terms of the talent requirement for the flourishing aviation industry in future.
  • 10. Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.