“ Know Your Catchment Area” involved conducting a thorough
survey of areas within two to three kilometres of the Branches
assigned for the project work.
Purpose of the project : To find out the scope of business and
make a strategic analysis of business potential at branch level.
Data collection : Data collected consisted of :
Names of the entities
Addresses of the entitities
Distance of entities from the branch
Average no. of customers per day in case of shops
No. of bank A/cs a person holds.
Kankurgachi Branch (P-182,
Ground Floor, CIT Road, Scheme
VI(M), Kolkata 700054)
Salt Lake Branch (AB-3, Sector 1,
Salt Lake, Kolkata 700064)
Apartment, standalone houses and complex(11.67%)
Educational Institutions including
schools(primary/secondary), coaching classes(2.67%)
B2C – daily needs-single(13.33%)
B2C –other services like travel operators, matrimony,
accounts and audit firms, etc(4.67%)
Non-Banking Financial Institutions(NBFCs)(0.67%)
Health Clinic/Medical Stores(12.33%)
Sweets and Snacks Shops(3%)
Trusts and Associations(1.33%)
Restaurants, coffee shops and juice bars(3.67%)
Mobile connection dealerships(2.33%)
Electronics shops and dealerships(1%)
Retail stores-Large and Small(3.67% & 19.33%
Government regulated bodies(2.33%)
Miscellaneous – Bookstore, Travel bags , Lighting
and decorations, Beauty parlour(1.67%).
A total of 300 data has been collected.
Number of respondents for the survey : 168
Number of Savings A/c holders : 102
Number of Current A/c holders : 66
Classification of A/c holders
Basically, Kankurgachi is a residential area
Most of the owners of kirana shops and paan shops do not have
any Bank Accounts.
Most of the residents are salaried employees, indicating the high
number of Savings A/cs.
Number of Current Accounts
SBI-160 IDBI - 6 HDFC - 2
State Bank Of India, IDBI Bank and HDFC Bank were the
preferred banks for holding Current A/cs. No specific reasons
were given by respondents. Yet, a few common responses were :
Less distance between place of business and the bank
State Bank Of India is the most trusted bank in India
IDBI and HDFC ensure faster cheque clearances.
ICICI DENA BANK IDBI UBI
Share of Salary Accounts
It had been found that 49% of the respondents having Savings
A/c hold Salary A/cs in banks. The rest hold other types of
Savings A/cs. ING Vysya can thus tap the working class by
providing better Savings A/c Services to them.
Most prefer ICICI Bank , followed by Dena Bank, IDBI Bank
and UBI Bank. Many have said that ICICI bank works very fast
and takes very less time in processing transactions.
Distance is also a strong factor.
PREFERRED SERVICES FOR SAVINGS A/C
Faster A/c updation Quick Funds Transfer Cheque pickup services High Interest Customer service
Percentage of customers preferring various banking services
The respondents were asked to choose any one option in the
questionnaire and it has been found that customers prefer quick
transfer of funds through NEFT/RTGS facilities the most
followed by faster A/c updation through SMS alerts or messages
through net banking and A/c statements sent to the A/c holder at
PREFERRED SERVICES FOR CURRENT A/C
Faster A/c updation Quick cheque
Less Documentation Customer service
Current A/c holders prefer clearance of cheques to
other facilities as most of the businessmen engage in
day-to-day transactions which may involve drawing
cheques of lumpsum amount or receiving payment on
timely delivery of goods/services.
Restaurants & Coffee Shops(9)
Apparels, shoes & accessories(10)
Government regulated bodies(3)
Other services like laundry, courier, beauty parlour , gyms(30)
Trust & Associations(1)
Total of 323 data has been collected.
CATEGORIES OF BANKS IN THE AREA
Private Sector Banks Public Sector Banks Foreign Banks
There are 6 Public Sector Banks including the State
Bank Of India , Punjab National Bank, UCO Bank,
Dena Bank, UBI and Syndicate Bank,
6 Private Sector Banks namely, ICICI Bank, HDFC
Bank, Axis Bank, ING Vysya Bank, South Indian
Bank and IDBI Bank and,
2 Foreign Banks , HSBC and Royal Bank Of
Savings A/c Current A/c Both A/cs
Out of 125 people who responded, 33 respondents own Savings
A/c in the areas surveyed around the Salt Lake Branch , 27
respondents own Current A/c and 65 respondents own both the
PREFERRED BANKS FOR SAVINGS A/C
Punjab National Bank ICICI Axis Bank South Indian
Out of 98 Savings A/c holders, 28 prefer PNB, 41 prefer Axis
Bank, 25 ICICI and 4 South Indian Bank.
Axis Bank is preferred the most by the wealthy class engaging
in Axis Bank’s Premium Banking facilities.
The reasons given by those who have opted for PNB are zero
initial deposit and minimum balance requirement for Salary A/c
and zero charges.
Some prefer ICICI Bank due to its Money Multiplier Facility.
The rest prefer South Indian Bank due to distance convenience
and Savings Ac facilities,
PREFERRED BANK FOR CURRENT A/C
UCO Bank SBI Syndicate Bank Punjab National Bank
Out of 92 Current A/c holders, 32 hold current A/cs in UCO
Bank followed by 20 in State Bank Of India, 26 in Syndicate
Bank and 14 in Punjab National Bank.
Businesspersons owning shops in and around shopping complex,
City Centre prefer UCO Bank which is nearest to the complex as
it saves time and expense of travelling.
Some prefer SBI, Salt Lake as it is the most trusted bank.
Syndicate Bank preferred due to RTGS/NEFT services.
Some prefer PNB as it provides instant credit of outstation
cheques within a specified amount, free cheque leaves 100 per
quarter and 5 free demand drafts and low minimum balance
Location of the branch should be prominent
Even setting up more ING Vysya Bank ATMs might bring the
bank to the notice of people.
Promotion through campaigns and setting up kiosks
Advertising through different kinds of media
Sponsorship in Bengal in Puja festivals
Sponsorship of football games in Bengal
Online payment gateway for students appearing for competitive
Make people aware of its products and services through
advertisement s on the Internet.
Strict instructions from project guide not to mention ING Vysya
Thought of to be sales or insurance agent in Salt Lake
Some information related to annual turnover and income are
Unnecessary conversation led to waste of time
Latest chit fund scams have instilled fear in most people’s minds,
as a result many did not want to divulge bank related