Presentation on Big Bazaar
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Presentation on Big Bazaar



Presentation on Big Bazaar

Presentation on Big Bazaar



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Presentation on Big Bazaar Presentation on Big Bazaar Presentation Transcript

  • Presented by – Anjishnu Chowdhury Shayani Sengupta Anabil Chakraborty Priyanka Bhowmick PROJECT FOR FUNDAMENTALS OF RETAILING- BIG BAZAR (ECZZ)
  • TRADING AREA  Primary :  HDIL Broadway  Café coffee day, French Loaf, Tea Junction  Axis Bank ATM  Bidhannagar Municipality office  Columbia Asia Hospital  Secondary :  BSNL Telephone Exchange  AMRI & Apollo Hospital  Karunamoyee, Phoolbagan  City center  Sector - 5
  •  Adjacent road :  Chingrighata / Beleghata road  Bidhannagar road  FD block  Labony via 13 no. water tank  Transport Communication :  Auto from karunamoyee, PNB, Ultadanga, Beleghata  Bus route – 32A, MW1, Rabindra sadan to New town TRADING AREA (CONT..)
  • SITE CHARACTERISTICS  Address : IB 177 & 178 Sector – 3 Down Town Mall, near Columbia Asia Hospital Salt Lake City, Sech Bhawan Kolkata – 700091  It’s a stand alone store in the whole locality with 22000 sq ft (approx) which caters the need of people living in nearby areas including residential complexes like Karunamoyee housing society, FD Block etc. Also consumers from renowned housing society (Labony Estate) comes here for shopping as its the only store which provides consumers with all the goods under one roof.
  •  Big bazaar is one of the biggest hyper market chain in India.  Unlike other Big bazaar stores in the city, EZCC Big bazaar is a self service outlet which primarily caters the sale of groceries, fmcg. It also offers clothing, foot wear & fmcd.  A large store with a wide range of goods.  It offers shoppers one stop shopping experience.  The idea behind this big box store is to provide consumers with all goods they require under one roof. FORMAT CLASSIFICATION
  • Ground Floor Food Bazaar Staples, Pulses, Refrigerated products, Fruits & Vegetables, Chocolate & Candies, Sweet & Namkeen 1st Floor Food Bazaar Personal Care, Home Care, Ready to eat, Ready to cook Home Needs Plastics, Crockery, Luggage, Utensils Star & Sitara Saloon - FLOOR DESCRIPTION
  • 2nd Floor Ladies Fashion Ladies Ethnic, Sarees, T-shirts, Tops, Night wear & Inner wear, Fashion Jewellery, Watches & Sunglasses Kids Fashion Boys wear, Girls wear, Accessories Infants Apparels & Utilities Home needs Home Fashion, Toys & Sports Goods, Stationery 3rd Floor Mens Fashion Jeans & T-shirts, Formal, Casual, Party & Ethnic wear, Accessories, Night wear, Foot wear Live Food - E-zone - FLOOR DESCRIPTION (CONT..)
  • Category Brand Staples and pulses •Rice (Kohinoor,Basmati,Rampal,Aizong,Dawat) •Atta ( Ashirwad , Shakti Bhog, Ganesh) •Organic (Golden harvest, Nature choice) Refrigerated Products • Butter, cheese, corn, finger chips , curd, chicken & mutton balls, tin fish etc (Amul,Mc cain) Fruits and vegetables General market Chocolates & candies Nestle, Cadbury, lotte choco pie ,Temptation, Parle, Bournville, Parle kachcha mango packet Sweets, wafers,Biscuits and namkeen Haldiram,Bikaji,Mouchak,Lays,kurkure,Bingo,Good day,Orio,Bisk farm, Dukes, Britania MERCHANDISE CATEGORIES (BRANDS)
  • Category Brand Personal care •Hair oil- Keo karpin,Parachute •Olive oil- H&H, RS ,Borger ,Leonardo •Hair cream (Male)- Himalaya,Setwet •Fairness (Male)-Vaseline,Everyuth,Park Avenue •Fairness(Female)-Ponds,Nivea,Olay,Vivel,Lakme •Costmetics(Female)-Lotus,Lakme •Deo- Setwet,Park Avenue •Hair colour- Colourmate,Garnier •Toothpaste & Tooth brush -Colgate,Pepsodent •Soap- Dove,Lux,Lifebuoy •Mouthwash-Plax •Handwash-Dettol,Savlon •Anteseptic cream- Boroplus,Boroline MERCHANDISE CATEGORIES (BRANDS)
  • Category Brand Home care •Toilet cleaner-Domex , Harpic •Utensils cleaner- Scotch Brite,Vim,Pril,Clean mate, Dettol,Safe wash •Detergents (cloth)-Rin,Surf exel,Tide,Ariel •Detergents (woolen)-Ezee,Genteel,Safewash •Floor cleaner-Lizol,Phenyl,Mr Muscle Ready to cook •MTR upma, Soups (Maggie,Knor), Xing chow chow,Cuppamania, foodles,Yipee,Maggie noddles,Pasta •Cornflakes & Oats-Kellogs,Quackers Food ingredients • Ketchup- Heinz,Maggie •Pickles- Mother,Mps •Spices- MDH,Everest,Sona •Cooking oil- Sundrop,Fortune,Dhara,Nutrella,Bullet,Saffola,Emami •Salt-Tata,Ashirwad Beverages' (hot & cold) •Soft drinks- Pepsi,Coca cola , Maaza,Slice •Squash-Rasna shake up,Guruji kesar syrup,Rallis,Ganes,dabur squash,kissan •Tea-Taj Mahal,Korangani,Nestea,Lipton,Green Tea. •Coffee-Nescafe,Bru •Milk-Amul Taaza,Nestle milk •Energy drink-Redbull, Complan,Horlicks,Gatorade,Energy drink monster •Fruit juices-Real,Tropicana MERCHANDISE CATEGORIES (BRANDS)
  • Category Brand Home needs •Plastics bottles- Pratap •Crockery- Upc, Borosil, Clay craft, La opala •Luggage- VIP, Sky bag, American Tourister •Utensils- ramson, spatula •Hotpot-cello,cosmos,asian •Cooker-Prestige Home fashion •Bed sheets, Bed covers,Pillow & Cushion covers,Blankets & Quilts- Dreamline, Ladakh, Bombay dyeing, Eazy life, Paradise. Toys and sports goods Giggles, Sam loco, NERF, Dimpy staff Stationery Classmate, Korex, Stapler, Faber Castle MERCHANDISE CATEGORIES (BRANDS)
  • Category Brand Ladies Ethnic •Kurti - Dj & C, Sristi, Dream line, Rangrez, Karmic, Roots, Karnika. • Leggings – Shape in style, Shyla. Ladies Sarees Kajol sarees Ladies Casual Dj & C, Lee cooper Ladies Night wear & Inner wear Shyla Ladies Fashion Jewellery Jewelz, Ceylon, Estelle, Shyla. Watches & Sun glasses •Watch- Timex, Sonata, Fast track. •Sun glass- Ronn, Fuel, Buzz, MERCHANDISE CATEGORIES (BRANDS)
  • Category Brand Boys wear (kids) Pink & blue, Ctee Girls wear ( kids) Pink & blue Accessories ( kids) Pink & blue Apparels & Utilities ( infants) Pink & blue, Ctee MERCHANDISE CATEGORIES (BRANDS)
  • Category Brand Men's Casual •T-shirt – Dj & c, Spunk. • Jeans- Matrix, AFL, Lee cooper, Buffalo. Men's Formal •Shirt – Studio nyx, Buffalo. • Pants – Knighthood Men's Party & Ethnic wear Studio NYX, Satranj. Men's Accessories & Night wear, Inner wear •ONMX, AFL • Inner wear-VIP, Lee cooper Men's Foot wear •Formal – Spunk. •Sports Shoe – Haute & Spicy , Spunk • Casual- Barcode. MERCHANDISE CATEGORIES (BRANDS)
  • Section Brand Live Food Wow Momo, Fresh for you, Pasta & Chat,Dosa. E-Zone Panasonic, Philips, Koryo, LG, Samsung, Maharaja, Usha, HUL-Pure it. MERCHANDISE CATEGORIES (BRANDS)
  •  Geographic :  Target Region : West Kolkata  Areas : Residential & Commercial areas of salt lake  Demographic :  Young working population  Women folk & Home makers  Young & growing population of nearby areas  Higher & Upper Middle class people  Psychographic :  Status conscious  Price conscious  Behavioral :  Quality conscious  Weekly & monthly shoppers TARGET CUSTOMER PROFILE
  • Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.