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Presentation on Aviation Industry

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Presentation on Aviation Industry

Presentation on Aviation Industry

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  • 1. AVIATION….…welcome on-board
  • 2. GROUP 5 RITWIK BORTHAKUR ANURAG BARUAH CHANDAN VERMA JASWANT PRASAD SINGH DIBYENDU DEY SIDDHARTH AGRAHARI
  • 3. SIZE OF THE AVIATION MARKET: • India's strong economic growth has boosted the market for air travel. • Flying has become more affordable in India. • India recorded a 25% growth in air passenger traffic in last year alone. • Aviation has been a major opening for women, particularly in the area of flying. • The air transport (including air freight) in India has attracted foreign direct investment (FDI) worth US$ 449.26 million from April 2000 to march 2013. Airline Market Share (%) Indigo 29.8 Jet Airways (India) 22.6 SpiceJet 19.6 Air India (Dom) 19.2 GoAir 8.9 Market Share For April 2013
  • 4. MAJOR PLAYERS AND PRODUCTS OFFERED
  • 5. Type: Government-owned Products: Dining • Primarily Indian cuisine • Breakfast, lunch and dinner • No Hot Meal for Economy Class for flight duration 0-60 mins. & 61-90 mins (provided only on-demand). Air Bazar • Exclusive Air Bazar catalogue Selection of preferred product Presenting the order form to any AVA “Shop & Collect” counters and pay via cash/credit card or redeeming of points against any great offers. Sky Bazar • Deals with on-board duty free products such as fragnances, toys, cosmetics, jewellery, cigarettes, gifts and liquor . Inflight entertainment • Personal Entertainment Appliance sets to decide what to see or hear. Variety of music, both traditional and western or even latest films.
  • 6. Type: Belongs to Wadia Group, Mumbai. Key people: Jehangir Wadia (MD), Giorgio De Roni (CEO) Products: Meals • Free for business class travellers. • Has to be purchased by economy class travellers. Go-getter • It is a magazine, mainly for the advertisers, and has a reader profile of male, female, housewives, businessmen, youngsters, etc. • It provides information starting from personal care, cuisine, tourism, etc. In flight product sampling or brochure distribution • A product like sample bottle, sachet, discount coupon, mini brochure, tri fold brochure, subscription forms, redeem vouchers etc can be distributed. • These articles will be distributed by the cabin crew itself during a flight. • Only one client at a time can do this activity hence extremely clutter free. • Direct handover creates a lot of impact and ensures high brand recall and boost in sales.
  • 7. Founder: Rakesh S. Gangwal and Rahul Bhatia, 2006 Key people: Rahul Bhatia (MD), Aditya Ghosh (President) Products: In flight product sampling or brochure distribution Meals • IndiGo offers an assortment of vegetarian/non-vegetarian sandwiches, flavored cashew nuts, cookies, soft drinks and juices for sale on-board. • Drinking water is provided free of charge on all its flights to all customers. • Food can also be carried on board, and the allowed food items include: cold snacks, non-alcoholic drinks, snack bars and biscuits (except: messy, oily or smelly food items)
  • 8. Founder: Naresh Goyal, 1st April 1992 (commenced operations from 5th May, 1993) Products: JetScreen • It offers a virtual feast of entertainment for travellers- from blockbuster movies to the latest music albums, from award-winning TV shows to the best games. In-flight Child care Washrooms are equipped with a diaper changing table. Our cabin crew can assist you to the washrooms. Bassinets While making a reservation, guests travelling with infants may request for seats with bassinets. Bassinet seats are available on our international flights operated by aircrafts Airbus 330 and Boeing 777-300ER.On our Boeing 777-300ER, bassinets are available in Economy (only for international flights).
  • 9. Owner: Sun Group, India Products: SpiceRoute • in-flight entertainment magazine. Entertainment • SpiceJet is a low cost airline, for which there is no electronic in-flight entertainment. Meals • Both vegetarian and non-vegetarian (but has to be purchased). SpiceJet MAX • Choice of meal and preference of seat during the time of booking can be done.
  • 10. SUB-SEGMENTS
  • 11. JetEscapes Holidays (Jet Airways) • It is a one stop shop for amazing worry free vacations and weekend getaways across jet airways network. • JetEscapes Holidays include air travel, accommodation, sightseeing and travel insurance. JetEscapes Land Packages(Jet Airways) • On the basis of customers selection of time and type of travel, jet airways manages holiday essentials and also special requests at preferred destination. • JetEscapes Land Packages include transfers, accommodation, sightseeing and travel insurance.
  • 12. PORTER’S FIVE FORCES MODEL
  • 13. PORTER’S FIVE FORCES MODEL
  • 14. THREAT OF NEW ENTRANT – LOW • Entry cost is very high • Intense competition • Slow growth rate THREAT OF SUBSTITUTES–MODERATE • Due to existence of roadways and railways • With the increase in technology, many business dealings can be completed without even travelling to respective places BARGAINING POWER OF CUSTOMER – MODERATE • Lack of differentiation in terms of services provide. • Low switching costs • Price sensitivity (with emergence of online booking options) BARGAINING POWER OF SUPPLIERS – HIGH • Limited numbers aviation fuel suppliers • Supply of aircraft spare parts are mainly from Boeing and Airbus • Labour unions – pilots, cabin crew, ground personnel, etc. COMPETITION WITHIN THE INDUSTRY – HIGH • Price competition is intense • Increase in air travelers • High number of players
  • 15. PRODUCT MIX
  • 16. JET AIRWAYS AIRLINES JetKommect JetLite TOURS AND TRAVEL JetEscapes Holidays JetEscapes Land Packages
  • 17. PROBABLE PRODUCT INNOVATION
  • 18. “PROBABLE” INNOVATIONS IN THE NEAR FUTURE • Installation of Wi-Fi systems • Allowance to carry one or more digital devices • Reading lights that does not spread onto a neighbour’s space. • More localised temperature controls that can be operated from a personal display
  • 19. CLASSIFICATION OF ADAPTORS
  • 20. Adaptors are classified into five types: • Innovators (2.5%) • Early adopters (13.5%) • Early majority (34%) • Late majority (34%) • Laggards (16%)
  • 21. NEW PRODUCT LAUNCH THAT OCCURRED OR COULD BE EXPECTED
  • 22. Expected in India: • C series aircrafts, which would give 12% cost advantage compared to other aircrafts. • A possible tie-up of SpiceJet with Singapore based low-cost airlines caleed Tiger airways. • Wi-Fi technologies • More leg space Expected worldwide: • Intelligent interface cabin
  • 23. BRANDING STRATEGY ADOPTED BY VARIOUS AIRLINES
  • 24. INDIGO AIRLINES Indigo has adopted strategy to sustain in the current difficult environment. • It tries to keep its cost lowest amongst the low cost airlines • Provide passengers with best on time performance • Clean aircraft, and high reliability GO AIR • To offer its passengers a consistent, quality-assured and efficient performance at affordable fares • Best on-time performance • Quick turnaround of aircraft (loading, unloading, re-fueling, and re-arming) that average around 25 minutes • Delivering value to customers
  • 25. INTEGRATED MARKETING COMMUNICATION EFFORTS BY VARIOUS AIRLINES
  • 26. • Corporate tie-ups( hoarding: Petrol Pumps) • Bill Boards • Magazines • Events/contest/promotion • Radio Promotion • Internet • Website • In-Flight magazines • Electronic mailer, SMS promotion
  • 27. THANK YOU THANK YOU…….for flying with us
  • 28. http://www.unitedworld.edu.in/ Campus Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata. Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.